Here is the first book to explore P.T. Barnum's extraordinary genius for making money. It follows his fascinating and wildly varied careers revealing the business tactics he employed each step of the way. By following Barnum's lead, readers will learn to stretch their minds, grow their businesses, line their wallets . . . and have some fun in the process.
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Phineas T. Barnum had a real knack for grasping exactly what the public wanted, giving it to them, and making a fortune in the process. But author and marketer Joe Vitale says the renowned showman actually flourished because he "respected people and gave them more than their money's worth." In the entertaining and informative There's a Customer Born Every Minute: P.T. Barnum's Secrets to Business Success, Vitale identifies 10 key business practices that were developed during Barnum's noteworthy lifetime of commercial triumph, and he suggests ways they might be adapted for effective use today. --Howard RothmanAbout the Author:
JOE VITALE (Houston, TX) runs an advertising, marketing, and promotion agency. He is the author of seven books, including CyberWriting (Amacom) and Turbocharge Your Writing.
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Descripción AMACOM, 1998. Paperback. Estado de conservación: New. Nº de ref. de la librería DADAX0814479537
Descripción AMACOM, 1998. Paperback. Estado de conservación: New. book. Nº de ref. de la librería M0814479537
Descripción AMACOM, 1998. Paperback. Estado de conservación: New. Never used!. Nº de ref. de la librería P110814479537
Descripción AMACOM. PAPERBACK. Estado de conservación: New. 0814479537 New Condition. Nº de ref. de la librería NEW7.0409978