Sales theories come and sales theories go, but nothing beats learning from the original masters. The Giants of Sales introduces readers to the techniques developed by four legendary sales giants, and offers concrete examples of how they still work in the 21st century. The book reveals how:* In his quest to sell a brand new product known as the cash register, John Henry Patterson came up with a repeatable sales process tailor-made for his own sales force* Dale Carnegie taught people how to win friends and influence customers with powerful methods that still work* Joe Girard, listed by Guinness as the world’s greatest salesman, didn’t just sell cars, he sold relationships...and developed a successful referral business* Elmer Wheeler discovered fundamental truths about persuasion by testing thousands of sales pitches on millions of people, and achieved great success in the middle of the Great DepressionPart history and part how-to, The Giants of Sales gives readers practical, real-world techniques based on the time-tested wisdom of true sales masters.
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Tom Sant (San Luis Obispo, CA) is the creator of a widely used sales software tool. His clients include Accenture, Microsoft, Motorola, AT&T, Cisco, and hundreds of others. He is also the author of Persuasive Business Proposals.Review:
"Whether looking to improve numbers or try something new as a salesperson, this book is a good place to start.”
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Descripción AMACOM, 2006. Hardcover. Estado de conservación: New. NEW and UNREAD hardcover with Dust Jacket, from bookstore stock. Very minor shelf wear. May contain price tag.; 100% Satisfaction Guaranteed! Ships same or next business day!. Nº de ref. de la librería 121711150004
Descripción American Management Association. Estado de conservación: New. pp. 228. Nº de ref. de la librería 4688765
Descripción AMACOM, 2006. Hardcover. Estado de conservación: New. Nº de ref. de la librería DADAX0814472915
Descripción AMACOM, 2006. Hardcover. Estado de conservación: New. Never used!. Nº de ref. de la librería P110814472915
Descripción AMACOM. Hardcover. Estado de conservación: New. 0814472915 New Condition. Nº de ref. de la librería NEW7.0409866