Green Giants: How Smart Companies Turn Sustainability into Billion- Dollar Businesses (UK Professional Business Management / Business)

4,05 valoración promedio
( 37 valoraciones por Goodreads )
 
9780814436134: Green Giants: How Smart Companies Turn Sustainability into Billion- Dollar Businesses (UK Professional Business Management / Business)
Reseña del editor:

What do Brazil’s top beauty brand, America’s second-fastest-growing restaurant chain, and the world’s third bestselling car have in common? They are shattering the myth that acting sustainably and building a billion-dollar business are mutually exclusive.

Green Giants examines nine companies that are merging social responsibility with wild profitability - and reveals the six factors responsible for their success, including:

  • Iconoclastic Leadership fueled by deep conviction and a rebellious streak
  • Disruptive Innovation that uses sustain ability to spur the development of radically better products and services
  • A Higher Purpose that ignites the company – when the mission leads, profits follow
  • Mainstream Appeal with positioning and packaging stripped of the crunchy clichés that alienate the average customer

This new breed of billion-dollar businesses proves it’s possible to achieve enormous success while implementing sustainable principles that help consumers live better lives. Ranging fromstart-ups to business lines incubated within major multi nationals, these companies collectively represent over $60 billion in revenue. What’s more - many command wider profit mar ginsand are growing faster than their conventional counterparts.

Packed with eye-opening research, exclusive interviews, and enlightening examples from Chipotle, Toyota, Unilever, Tesla, General Electric, and more, Green Giants serves as a blueprint for sustain able success that anyone can follow.

Contraportada:

What do billion-dollar organizations like Tesla Motors, Trader Joe's, Chipotle, Toyota, Unilever, and General Electric have in common? They have all succeeded--amazingly--at building phenomenally successful businesses while selling products and services designed to help us live happier, healthier, more environmentally conscious lives.

Packed with eye-opening research, exclusive interviews, and enlightening examples from major organizations, Green Giants reveals how these and other well-known, incredibly successful companies have turned a strategy of sustainability and social good into a billion-dollar business proposition . . . and how you can, too. The book provides a blueprint for sustainable success, examining the six key factors green giant companies share that have directly contributed to their uncommon success.

Uncovering enticing stories of iconoclastic thinking, radical innovation, tenacious commitment, standout creativity, and explosive growth, the book reveals the harsh truth that corporate success can't be achieved on integrity, responsibility, and altruism alone. Packed with practical advice and hard-won wisdom, this book explains how to harness and replicate the proven methods currently fueling this dynamic and socially responsible business movement . . . and achieve incredible success for your own ecologically responsible organization.

Advance Praise for Green Giants:

"Want to be part of the future of business? This book reveals the secrets of the next billion-dollar businesses, written by the person who helped some of the successes of the last few years get there."-- Hunter Lovins, President, Natural Capitalism Solutions; Professor of Business, Bard

"Green Giants is a testament to the potential for transforming societal need into strategic opportunity. This inspiring but realistic account is filled with real-life lessons for all who aspire to build a more sustainable economy."-- Lynn S. Paine, John G. McLean Professor of Business Administration and Senior Associate Dean, Harvard Business School

"The debate is over. Business can contribute to the greatest challenges facing society, and deliver profitable growth while doing so. Indeed, it must. This book provides important evidence that it can be done. It should be required reading for any business leader wishing to lead companies that will prosper for the long-term."-- Kees Kruythoff, President, Unilever North America

"Green Giants will become an instant 'must read' for all who feel that capitalism has to change. Freya Williams has written a superb book showcasing the critical shift for sustainability from a siloed, often protective practice, to core business strategy. This is the guide for tomorrow's new billion $ brands."-- Carol L. Cone, CEO, Carol Cone: On Purpose

"Sobre este título" puede pertenecer a otra edición de este libro.

Los mejores resultados en AbeBooks

1.

Williams, E. Freya
Editorial: AMACOM
ISBN 10: 0814436137 ISBN 13: 9780814436134
Nuevos Tapa dura Cantidad: 6
Librería
K&H Entertainment
(Ronkonkoma, NY, Estados Unidos de America)
Valoración
[?]

Descripción AMACOM. Hardcover. Estado de conservación: New. 0814436137. Nº de ref. de la librería Z0814436137ZN

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 8,73
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,55
A Estados Unidos de America
Destinos, gastos y plazos de envío

2.

Williams, E. Freya
ISBN 10: 0814436137 ISBN 13: 9780814436134
Nuevos Cantidad: 5
Librería
GreatBookPrices
(Columbia, MD, Estados Unidos de America)
Valoración
[?]

Descripción Estado de conservación: New. Nº de ref. de la librería 23062390-n

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 15,01
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 2,35
A Estados Unidos de America
Destinos, gastos y plazos de envío

3.

Williams, E. Freya
Editorial: Amacom Books (2015)
ISBN 10: 0814436137 ISBN 13: 9780814436134
Nuevos Cantidad: 4
Librería
Paperbackshop-US
(Wood Dale, IL, Estados Unidos de America)
Valoración
[?]

Descripción Amacom Books, 2015. HRD. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería KB-9780814436134

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 15,11
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,55
A Estados Unidos de America
Destinos, gastos y plazos de envío

4.

Williams, E. Freya
ISBN 10: 0814436137 ISBN 13: 9780814436134
Nuevos Tapa dura Cantidad: 14
Librería
BargainBookStores
(Grand Rapids, MI, Estados Unidos de America)
Valoración
[?]

Descripción Hardcover. Estado de conservación: New. Nº de ref. de la librería 8483966

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 15,88
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,55
A Estados Unidos de America
Destinos, gastos y plazos de envío

5.

E. Freya Williams
Editorial: AMACOM (2015)
ISBN 10: 0814436137 ISBN 13: 9780814436134
Nuevos Tapa dura Cantidad: 1
Librería
Irish Booksellers
(Rumford, ME, Estados Unidos de America)
Valoración
[?]

Descripción AMACOM, 2015. Hardcover. Estado de conservación: New. book. Nº de ref. de la librería 0814436137

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 19,63
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

6.

E. Freya Williams
Editorial: Amacom, United States (2015)
ISBN 10: 0814436137 ISBN 13: 9780814436134
Nuevos Tapa dura Cantidad: 10
Librería
The Book Depository US
(London, Reino Unido)
Valoración
[?]

Descripción Amacom, United States, 2015. Hardback. Estado de conservación: New. 232 x 167 mm. Language: English . Brand New Book. What do Brazil s top beauty brand, America s second-fastest-growing restaurant chain, and the world s third bestselling car have in common? They are shattering the myth that acting sustainably and building a billion-dollar business are mutually exclusive. Green Giants examines nine companies that are merging social responsibility with wild profitability - and reveals the six factors responsible for their success, including: iconoclastic leadership fueled by deep conviction and a rebellious streak; disruptive innovation that uses sustain ability to spur the development of radically better products and services; a higher purpose that ignites the company - when the mission leads, profits follow. Mainstream Appeal with positioning and packaging stripped of the crunchy cliches that alienate the average customer. This new breed of billion-dollar businesses proves it s possible to achieve enormous success while implementing sustainable principles that help consumers live better lives. Ranging fromstart-ups to business lines incubated within major multi nationals, these companies collectively represent over $60 billion in revenue.What s more - many command wider profit mar gins and are growing faster than their conventional counterparts. Packed with eye-opening research, exclusive interviews, and enlightening examples from Chipotle, Toyota, Unilever, Tesla, General Electric, and more, Green Giants serves as a blueprint for sustain able success that anyone can follow. Nº de ref. de la librería AA39780814436134

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 20,04
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

7.

Williams, E. Freya
ISBN 10: 0814436137 ISBN 13: 9780814436134
Nuevos Tapa dura Cantidad: 3
Librería
VNHM SHOP
(Pompano Beach, FL, Estados Unidos de America)
Valoración
[?]

Descripción Hardcover. Estado de conservación: New. What do Brazil's top beauty brand, America's second-fastest-growing restaurant chain, and the world's third bestselling car have in common? They are shattering the myth that acting sustainably and building a billion-dollar business are mutually exclusive.Green Giants examines nine companies that are merging social responsibility with wild profitability—and reveals the six factors responsible for their success, including:Iconoclastic Leadership fueled by deep conviction and a rebellious streakDisruptive Innovation that uses sustainability to spur the development of radically better products and servicesA Higher Purpose that ignites the company—when the mission leads, profits followMainstream Appeal with positioning and packaging stripped of the crunchy cliches that alienate the average customer.This new breed of billion-dollar businesses proves it's possible to achieve enormous success while implementing sustainable principles that help consumers live better lives. Ranging from start-ups to business lines incubated within major multinationals, these companies collectively represent over $60 billion in revenue. What's more—many command wider profit margins and are growing faster than their conventional counterparts.Packed with eye-opening research, exclusive interviews, and enlightening examples from Chipotle, Toyota, Unilever, Tesla, General Electric, and more,Green Giants serves as a blueprint for sustainable success that anyone can follow. Nº de ref. de la librería 114468284

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 20,11
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

8.

E. Freya Williams
Editorial: Amacom, United States (2015)
ISBN 10: 0814436137 ISBN 13: 9780814436134
Nuevos Tapa dura Cantidad: 10
Librería
The Book Depository
(London, Reino Unido)
Valoración
[?]

Descripción Amacom, United States, 2015. Hardback. Estado de conservación: New. 232 x 167 mm. Language: English . Brand New Book. What do Brazil s top beauty brand, America s second-fastest-growing restaurant chain, and the world s third bestselling car have in common? They are shattering the myth that acting sustainably and building a billion-dollar business are mutually exclusive. Green Giants examines nine companies that are merging social responsibility with wild profitability - and reveals the six factors responsible for their success, including: iconoclastic leadership fueled by deep conviction and a rebellious streak; disruptive innovation that uses sustain ability to spur the development of radically better products and services; a higher purpose that ignites the company - when the mission leads, profits follow. Mainstream Appeal with positioning and packaging stripped of the crunchy cliches that alienate the average customer. This new breed of billion-dollar businesses proves it s possible to achieve enormous success while implementing sustainable principles that help consumers live better lives. Ranging fromstart-ups to business lines incubated within major multi nationals, these companies collectively represent over $60 billion in revenue.What s more - many command wider profit mar gins and are growing faster than their conventional counterparts. Packed with eye-opening research, exclusive interviews, and enlightening examples from Chipotle, Toyota, Unilever, Tesla, General Electric, and more, Green Giants serves as a blueprint for sustain able success that anyone can follow. Nº de ref. de la librería AA39780814436134

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 20,14
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

9.

E. Freya Williams
Editorial: Amacom, New York, New York (2015)
ISBN 10: 0814436137 ISBN 13: 9780814436134
Nuevos Tapa dura Cantidad: 1
Librería
GOOD OLD BOOKS
(Barrie, ON, Canada)
Valoración
[?]

Descripción Amacom, New York, New York, 2015. Hardcover. Estado de conservación: New. Estado de la sobrecubierta: New. Nº de ref. de la librería N34N10

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 14,20
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 8,90
De Canada a Estados Unidos de America
Destinos, gastos y plazos de envío

10.

E. Freya Williams
Editorial: Amacom
ISBN 10: 0814436137 ISBN 13: 9780814436134
Nuevos Tapa dura Cantidad: 4
Librería
THE SAINT BOOKSTORE
(Southport, Reino Unido)
Valoración
[?]

Descripción Amacom. Hardback. Estado de conservación: new. BRAND NEW, Green Giants: How Smart Companies Turn Sustainability into Billion-Dollar Businesses, E. Freya Williams, What do Brazil's top beauty brand, America's second-fastest-growing restaurant chain, and the world's third bestselling car have in common? They are shattering the myth that acting sustainably and building a billion-dollar business are mutually exclusive. Green Giants examines nine companies that are merging social responsibility with wild profitability - and reveals the six factors responsible for their success, including: iconoclastic leadership fueled by deep conviction and a rebellious streak; disruptive innovation that uses sustain ability to spur the development of radically better products and services; a higher purpose that ignites the company - when the mission leads, profits follow. Mainstream Appeal with positioning and packaging stripped of the crunchy cliches that alienate the average customer. This new breed of billion-dollar businesses proves it's possible to achieve enormous success while implementing sustainable principles that help consumers live better lives. Ranging fromstart-ups to business lines incubated within major multi nationals, these companies collectively represent over $60 billion in revenue. What's more - many command wider profit mar gins and are growing faster than their conventional counterparts. Packed with eye-opening research, exclusive interviews, and enlightening examples from Chipotle, Toyota, Unilever, Tesla, General Electric, and more, Green Giants serves as a blueprint for sustain able success that anyone can follow. Nº de ref. de la librería B9780814436134

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 16,88
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 6,86
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

Existen otras copia(s) de este libro

Ver todos los resultados de su búsqueda