Green Giants: How Smart Companies Turn Sustainability into Billion-Dollar Businesses

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9780814436134: Green Giants: How Smart Companies Turn Sustainability into Billion-Dollar Businesses
From the Publisher:

What do Brazil’s top beauty brand, America’s second-fastest-growing restaurant chain, and the world’s third bestselling car have in common? They are shattering the myth that acting sustainably and building a billion-dollar business are mutually exclusive.

Green Giants examines nine companies that are merging social responsibility with wild profitability - and reveals the six factors responsible for their success, including:

  • Iconoclastic Leadership fueled by deep conviction and a rebellious streak
  • Disruptive Innovation that uses sustain ability to spur the development of radically better products and services
  • A Higher Purpose that ignites the company – when the mission leads, profits follow
  • Mainstream Appeal with positioning and packaging stripped of the crunchy clichés that alienate the average customer

This new breed of billion-dollar businesses proves it’s possible to achieve enormous success while implementing sustainable principles that help consumers live better lives. Ranging fromstart-ups to business lines incubated within major multi nationals, these companies collectively represent over $60 billion in revenue. What’s more - many command wider profit mar ginsand are growing faster than their conventional counterparts.

Packed with eye-opening research, exclusive interviews, and enlightening examples from Chipotle, Toyota, Unilever, Tesla, General Electric, and more, Green Giants serves as a blueprint for sustain able success that anyone can follow.

About the Author:

E. Freya Williams advises organizations, including Coca Cola, Kraft, SAP, and the UN, on how to incorporate sustainability and social good into their brands. The co-founder of OgilvyEarth, she now serves as EVP of Business+Social Purpose at Edelman.

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Descripción Amacom, United States, 2015. Hardback. Estado de conservación: New. 232 x 167 mm. Language: English . Brand New Book. What do Brazil s top beauty brand, America s second-fastest-growing restaurant chain, and the world s third bestselling car have in common? They are shattering the myth that acting sustainably and building a billion-dollar business are mutually exclusive. Green Giants examines nine companies that are merging social responsibility with wild profitability - and reveals the six factors responsible for their success, including: iconoclastic leadership fueled by deep conviction and a rebellious streak; disruptive innovation that uses sustain ability to spur the development of radically better products and services; a higher purpose that ignites the company - when the mission leads, profits follow. Mainstream Appeal with positioning and packaging stripped of the crunchy cliches that alienate the average customer. This new breed of billion-dollar businesses proves it s possible to achieve enormous success while implementing sustainable principles that help consumers live better lives. Ranging fromstart-ups to business lines incubated within major multi nationals, these companies collectively represent over $60 billion in revenue. What s more - many command wider profit mar gins and are growing faster than their conventional counterparts. Packed with eye-opening research, exclusive interviews, and enlightening examples from Chipotle, Toyota, Unilever, Tesla, General Electric, and more, Green Giants serves as a blueprint for sustain able success that anyone can follow. Nº de ref. de la librería AA39780814436134

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Williams, E. Freya
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Descripción Amacom, United States, 2015. Hardback. Estado de conservación: New. 232 x 167 mm. Language: English . Brand New Book. What do Brazil s top beauty brand, America s second-fastest-growing restaurant chain, and the world s third bestselling car have in common? They are shattering the myth that acting sustainably and building a billion-dollar business are mutually exclusive. Green Giants examines nine companies that are merging social responsibility with wild profitability - and reveals the six factors responsible for their success, including: iconoclastic leadership fueled by deep conviction and a rebellious streak; disruptive innovation that uses sustain ability to spur the development of radically better products and services; a higher purpose that ignites the company - when the mission leads, profits follow. Mainstream Appeal with positioning and packaging stripped of the crunchy cliches that alienate the average customer. This new breed of billion-dollar businesses proves it s possible to achieve enormous success while implementing sustainable principles that help consumers live better lives. Ranging fromstart-ups to business lines incubated within major multi nationals, these companies collectively represent over $60 billion in revenue. What s more - many command wider profit mar gins and are growing faster than their conventional counterparts. Packed with eye-opening research, exclusive interviews, and enlightening examples from Chipotle, Toyota, Unilever, Tesla, General Electric, and more, Green Giants serves as a blueprint for sustain able success that anyone can follow. Nº de ref. de la librería AA39780814436134

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Descripción 2015. Hardcover. Estado de conservación: New. 63mm x 93mm x 9mm. Hardcover. What do Brazil's top beauty brand, America's second-fastest-growing restaurant chain, and the world's third bestselling car have in common? They are shattering the myth that acting sustain.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 288 pages. 0.001. Nº de ref. de la librería 9780814436134

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