A World Gone Social: How Companies Must Adapt to Survive

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9780814433263: A World Gone Social: How Companies Must Adapt to Survive

Just like the meteor that likely precipitated the end of the dinosaurs, social media is having a monumental impact on the world's economy; a change so dramatic that it has created a new business era. Welcome... to the Social Age.

What does the Social Age mean for your business? Containing stories, analysis of real-world scenarios, and indispensable guidance, A World Gone Social gives you the tools and information you need to survive--and thrive--in a business climate in which customers hold all the cards... jobseekers have the power to easily find out what working at your company isreally like... and expertise has become more democratic than ever as employees collaborate with each other, as well as with vendors, customers, and even competitors.

You'll discover what the "Death of Large" and "Flat: The New Black" mean for you and your organization, how to build a socially enabled team that puts the customer experience first, and what it means to create an "OPEN" network of partners, collaborators, and brand champions. Filled with fascinating stories of success and failure at organizations including Barilla, Zappos, Bank of America, Lululemon, Abercrombie & Fitch, Southwest Airlines, and more, the book reveals how to avoid the dangers of insincerity as well as what it takes to become a "Blue Unicorn"--the social leader. Finally, you'll learn how to objectively assess the fitness of your company's current culture and social presence.

In the Social Age, companies unwilling to change will play the role of the dinosaurs: destined for extinction. A World Gone Social gives you the keys to avoid this fate--and lead your organization into this exciting business climate.

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Book Description:

The Social Revolution's impact on the business world cannot be over-estimated. Like the meteor that likely precipitated the end of the dinosaurs, Social is the catalyst in an extinction event--and business as we know it has changed forever.

A World Gone Social offers an eye-opening look at fundamental and powerful changes the social collaboration era has set in motion:

● Customers now have the power--just watch what happens as more realize it!

● With increased transparency, businesses must be more ethical--no more pretending

● Command-and-control leadership is now so inefficient, it is a liability

● Nimble and small is the new competitive advantage--few corporations are capable of the agility required by evolving marketplaces

● Recruiting is now a two-way proposition, with job seekers able to peer behind the corporate curtain

● Relationship and community-building is how customers and brand ambassadors are won--and retained

● Engagement--with partners, employees, and customers--is not a luxury; it is a requirement.

Each chapter provides compelling stories and concrete examples of companies demonstrating enlightened business practices and doing Social right--and some that are not--and the lessons to be learned from their experiences. Finally, readers will discover how to objectively assess the fit ness of their own company's culture and social presence...so they may successfully transition from a 20th- to a 21st-century "social" organization.

From the Back Cover:

Just like the meteor that likely precipitated the end of the dinosaurs, social media is having a monumental impact on the world's economy; a change so dramatic that it has created a new business era: the Social Age.

What does the Social Age mean for your business?

Containing stories, analysis of real-world scenarios, and indispensable guidance, A World Gone Social gives you the tools and information you need to survive in a business climate in which customers hold all the cards... job seekers have the power to easily find out what working at your company is really like... and expertise has become more democratic than ever as employees collaborate with each other, as well as with vendors, customers, and even competitors.

You'll discover what the "Death of Large" and "Flat: The New Black" mean for you and your organization, how to build a socially enabled team that puts the customer experience first, and what it means to create an "OPEN" network of partners, collaborators, and brand champions. Filled with fascinating stories of success and failure at organizations including Barilla, Zappos, Bank of America, Lululemon, Abercrombie & Fitch, Southwest Airlines, and more, the book reveals how to avoid the dangers of insincerity as well as what it takes to become a "Blue Unicorn"--the social leader. Finally, you'll learn how to objectively assess the fitness of your company's current culture and social presence.
 
In the Social Age, companies unwilling to change will play the role of the dinosaurs: destined for extinction. A World Gone Social gives you the keys to avoid this fate--and lead your organization into this exciting business climate.

"Sobre este título" puede pertenecer a otra edición de este libro.

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Descripción Amacom, United States, 2014. Hardback. Estado de conservación: New. Language: English . Brand New Book. The Social Revolution s impact on the business world cannot be over-estimated. Like the meteor that likely precipitated the end of the dinosaurs, Social is the catalyst in an extinction event--and business as we know it has changed forever. A World Gone Social offers an eye-opening look at fundamental and powerful changes the social collaboration era has set in motion: â Customers now have the power--just watch what happens as more realize it! â With increased transparency, businesses must be more ethical--no more pretending â Command-and-control leadership is now so inefficient, it is a liability â Nimble and small is the new competitive advantage--few corporations are capable of the agility required by evolving marketplaces â Recruiting is now a two-way proposition, with job seekers able to peer behind the corporate curtain â Relationship and community-building is how customers and brand ambassadors are won--and retained â Engagement--with partners, employees, and customers--is not a luxury; it is a requirement. Each chapter provides compelling stories and concrete examples of companies demonstrating enlightened business practices and doing Social right--and some that are not--and the lessons to be learned from their experiences. Finally, readers will discover how to objectively assess the fit ness of their own company s culture and social presence.so they may successfully transition from a 20th- to a 21st-century social organization. Nº de ref. de la librería AA39780814433263

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Descripción Amacom, United States, 2014. Hardback. Estado de conservación: New. Language: English . Brand New Book. The Social Revolution s impact on the business world cannot be over-estimated. Like the meteor that likely precipitated the end of the dinosaurs, Social is the catalyst in an extinction event - and business as we know it has changed forever. A World Gone Social offers an eye-opening look at fundamental and powerful changes the social collaboration era has set in motion: customers now have the power - just watch what happens as more realize it!; with increased transparency, businesses must be more ethical - no more pretending; command-and-control leadership is now so inefficient, it is a liability; nimble and small is the new competitive advantage - few corporations are capable of the agility required by evolving marketplaces; recruiting is now a two-way proposition, with job seekers able to peer behind the corporate curtain; relationship and community-building is how customers and brand ambassadors are won - and retained; and engagement - with partners, employees, and customers - is not a luxury; it is a requirement. Each chapter provides compelling stories and concrete examples of companies demonstrating enlightened business practices and doing Social right - and some that are not - and the lessons to be learned from their experiences. Finally, readers will discover how to objectively assess the fitness of their own company s culture and social presence .so they may successfully transition from a 20th- to a 21st-century social organization. Nº de ref. de la librería AA39780814433263

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