Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever (Agency/Distributed)

3,49 valoración promedio
( 88 valoraciones por Goodreads )
 
9780814433225: Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever (Agency/Distributed)
Reseña del editor:

The numbers cannot be ignored: eighty million Millennials wielding $200 billion in buying power are entering their peak earning and spending years. Companies that think winning their business is a simple matter of creating a Twitter account and applying outdated notions of “cool” to their advertising are due for a rude awakening.

Marketing to Millennials is both an enlightening look at this generation of consumers and a practical plan for earning their trust and loyalty. Based on original market research, the book reveals the eight attitudes shared by most Millennials, as well as the new rules for engaging them successfully. Millenials:

• Value social networking and aren’t shy about sharing opinions • Refuse to remain passive consumers—they expect to participate in product development and marketing • Demand authenticity and transparency • Are highly influential—swaying parents and peers • Are not all alike—understanding key segments is invaluable.

Featuring expert interviews and profiles of brands doing Millennial marketing right, this eye-opening book is the key to persuading the customers who will determine the bottom line for decades to come.

Contraportada:

ADVANCE PRAISE:

 

“An outstanding guide to better understand and communicate with the fastest-growing customer segment in the market—the Millennials. Excellent in-depth analysis of the data and extensive interviews with this customer group provide one of the best marketing tools available for reaching Millennials.”

Ken C. Hicks, Chairman and CEO of Foot Locker, Inc.

 

“Why study Millennials? Because they’ll drive the trends that dominate the next 20 years of marketing. Marketing to Millennials is the quickest way to get inside the minds of this participatory, diverse, and misunderstood generation.”

Josh Bernoff, SVP, Idea Development, Forrester Research, and coauthor of Empowered: Unleash Your Employees, Energize Your Customers, Transform Your Business

 

“Grounded in research and chock-full of actionable insights, this book is a must-read for anyone who wants to know what really works in engaging and winning the loyalty of Millennial consumers.”

Maxine Clark, Founder and Chief Executive Bear, Build-A-Bear Workshop

 

Marketing to Millennials is a long-awaited investigation of Millennials as consumers, breaking this generational monolith into addressable segments that provide both a map and compass to marketers looking to target the largest generation in American history.”       

 

Dan Coates, President of Ypulse

 

“It’s so refreshing to read a book about Millennials that treats them as whole, distinct people and actually recognizes that they have diverse points of view and outlooks on the world. This book is not just for ‘marketers who want to reach young people,’ but in fact for anyone who works in an office with Millennials, strives to reach a new audience, or simply wants to understand the new world of engagement that we live in today.”         

 

Aria Finger, COO of Do Something

 

“If you think this is just another research book—think again. Marketing to Millennials offers a direct line into the lives of this generation and explains what drives their behavior. With one-on-one interviews with both Millennials and the brands that are succeeding with them, this book delivers invaluable insight for any brand marketer interested in this generation.”

Amy McAnarney, President, Retail Client Services at H&R Block

"Sobre este título" puede pertenecer a otra edición de este libro.

Los mejores resultados en AbeBooks

1.

Fromm, Jeff;garton, Christie
ISBN 10: 0814433227 ISBN 13: 9780814433225
Nuevos Cantidad: 4
Librería
GreatBookPrices
(Columbia, MD, Estados Unidos de America)
Valoración
[?]

Descripción Estado de conservación: New. Nº de ref. de la librería 19199006-n

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 14,01
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 2,35
A Estados Unidos de America
Destinos, gastos y plazos de envío

2.

Jeff Fromm, Christie Garton
Editorial: Amacom, United States (2013)
ISBN 10: 0814433227 ISBN 13: 9780814433225
Nuevos Tapa dura Cantidad: 10
Librería
The Book Depository US
(London, Reino Unido)
Valoración
[?]

Descripción Amacom, United States, 2013. Hardback. Estado de conservación: New. 231 x 152 mm. Language: English . Brand New Book. The numbers cannot be ignored: eighty million Millennials wielding $200 billion in buying power are entering their peak earning and spending years. Companies that think winning their business is a simple matter of creating a Twitter account and applying outdated notions of cool to their advertising are due for a rude awakening. Marketing to Millennials is both an enlightening look at this generation of consumers and a practical plan for earning their trust and loyalty. Based on original market research, the book reveals the eight attitudes shared by most Millennials, as well as the new rules for engaging them successfully. Millenials: value social networking and aren t shy about sharing opinions; refuse to remain passive consumers - they expect to participate in product development and marketing; demand authenticity and transparency; are highly influential - swaying parents and peers; are not all alike-understanding key segments is invaluable. Featuring expert interviews and profiles of brands doing Millennial marketing right, this eye-opening book is the key to persuading the customers who will determine the bottom line for decades to come. Nº de ref. de la librería AA39780814433225

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 16,83
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

3.

Fromm, Jeff
ISBN 10: 0814433227 ISBN 13: 9780814433225
Nuevos Cantidad: 1
Librería
Paperbackshop-US
(Wood Dale, IL, Estados Unidos de America)
Valoración
[?]

Descripción 2013. HRD. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería KB-9780814433225

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 13,44
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,55
A Estados Unidos de America
Destinos, gastos y plazos de envío

4.

Fromm, Jeff
ISBN 10: 0814433227 ISBN 13: 9780814433225
Nuevos Cantidad: 1
Librería
Pbshop
(Wood Dale, IL, Estados Unidos de America)
Valoración
[?]

Descripción 2013. HRD. Estado de conservación: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería IB-9780814433225

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 13,80
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,55
A Estados Unidos de America
Destinos, gastos y plazos de envío

5.

Fromm, Jeff
ISBN 10: 0814433227 ISBN 13: 9780814433225
Nuevos Tapa dura Cantidad: 2
Librería
BargainBookStores
(Grand Rapids, MI, Estados Unidos de America)
Valoración
[?]

Descripción Hardcover. Estado de conservación: New. Nº de ref. de la librería 6561012

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 13,85
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,55
A Estados Unidos de America
Destinos, gastos y plazos de envío

6.

Jeff Fromm, Christie Garton
Editorial: Amacom, United States (2013)
ISBN 10: 0814433227 ISBN 13: 9780814433225
Nuevos Tapa dura Cantidad: 10
Librería
The Book Depository
(London, Reino Unido)
Valoración
[?]

Descripción Amacom, United States, 2013. Hardback. Estado de conservación: New. 231 x 152 mm. Language: English . Brand New Book. The numbers cannot be ignored: eighty million Millennials wielding $200 billion in buying power are entering their peak earning and spending years. Companies that think winning their business is a simple matter of creating a Twitter account and applying outdated notions of cool to their advertising are due for a rude awakening. Marketing to Millennials is both an enlightening look at this generation of consumers and a practical plan for earning their trust and loyalty. Based on original market research, the book reveals the eight attitudes shared by most Millennials, as well as the new rules for engaging them successfully. Millenials: value social networking and aren t shy about sharing opinions; refuse to remain passive consumers - they expect to participate in product development and marketing; demand authenticity and transparency; are highly influential - swaying parents and peers; are not all alike-understanding key segments is invaluable. Featuring expert interviews and profiles of brands doing Millennial marketing right, this eye-opening book is the key to persuading the customers who will determine the bottom line for decades to come. Nº de ref. de la librería AA39780814433225

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 17,75
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

7.

Jeff Fromm; Christie Garton
Editorial: AMACOM (2013)
ISBN 10: 0814433227 ISBN 13: 9780814433225
Nuevos Tapa dura Cantidad: 1
Librería
Irish Booksellers
(Rumford, ME, Estados Unidos de America)
Valoración
[?]

Descripción AMACOM, 2013. Hardcover. Estado de conservación: New. book. Nº de ref. de la librería 0814433227

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 18,47
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

8.

Fromm, Jeff
Editorial: AMACOM (2013)
ISBN 10: 0814433227 ISBN 13: 9780814433225
Nuevos Tapa dura Cantidad: 3
Librería
Murray Media
(North Miami Beach, FL, Estados Unidos de America)
Valoración
[?]

Descripción AMACOM, 2013. Hardcover. Estado de conservación: New. Nº de ref. de la librería 0814433227

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 16,41
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 2,66
A Estados Unidos de America
Destinos, gastos y plazos de envío

9.

Jeff Fromm; Christie Garton
ISBN 10: 0814433227 ISBN 13: 9780814433225
Nuevos Cantidad: 3
Librería
BWB
(Valley Stream, NY, Estados Unidos de America)
Valoración
[?]

Descripción Estado de conservación: New. Depending on your location, this item may ship from the US or UK. Nº de ref. de la librería 97808144332250000000

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 21,52
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

10.

Jeff Fromm, Christie Garton
Editorial: Amacom
ISBN 10: 0814433227 ISBN 13: 9780814433225
Nuevos Tapa dura Cantidad: 2
Librería
THE SAINT BOOKSTORE
(Southport, Reino Unido)
Valoración
[?]

Descripción Amacom. Hardback. Estado de conservación: new. BRAND NEW, Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever, Jeff Fromm, Christie Garton, The numbers cannot be ignored: eighty million Millennials wielding $200 billion in buying power are entering their peak earning and spending years. Companies that think winning their business is a simple matter of creating a Twitter account and applying outdated notions of "cool" to their advertising are due for a rude awakening. "Marketing to Millennials" is both an enlightening look at this generation of consumers and a practical plan for earning their trust and loyalty. Based on original market research, the book reveals the eight attitudes shared by most Millennials, as well as the new rules for engaging them successfully. Millenials: value social networking and aren't shy about sharing opinions; refuse to remain passive consumers - they expect to participate in product development and marketing; demand authenticity and transparency; are highly influential - swaying parents and peers; are not all alike-understanding key segments is invaluable. Featuring expert interviews and profiles of brands doing Millennial marketing right, this eye-opening book is the key to persuading the customers who will determine the bottom line for decades to come. Nº de ref. de la librería B9780814433225

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 14,83
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 6,86
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

Existen otras copia(s) de este libro

Ver todos los resultados de su búsqueda