Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire

3,8 valoración promedio
( 705 valoraciones por Goodreads )
 
9780814420300: Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire

Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers." 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives." Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum.

The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success.

Lead with a Story contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help:

- Define culture and values

- Engender creativity and innovation

- Foster collaboration and build relationships

- Provide coaching and feedback

- Lead change

- And more

Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter & Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect.

"Sinopsis" puede pertenecer a otra edición de este libro.

From the Inside Flap:

Stories move us. They engage us. They inspire us. Stories give us examples of how to act . . . and how not to act. The best ones stay with us forever.

So why are you still trying to get your ideas across using PowerPoint slides?

Storytelling may be an age-old tradition, but in today’s corporate world, it’s also been embraced as a uniquely powerful business practice. Top organizations utilize it as a means to communicate vision. Forward-thinking business schools now include storytelling courses in their management curriculum. As a leader or a manager, if you’re not using storytelling as a method to rally your troops and convince others of your ideas, you’re missing out on one of the most powerful tools you have at your disposal.

Packed with over 100 ready-to-use narratives organized by different business challenges, Lead with a Story helps you get started . . . even if you think you don’t know the first thing about telling a story. The book shows you how to connect with bosses, employees, customers, and others on a deep and immediate level using the power of story. It includes examples from more than 50 organizations in 30 industries and from 15 countries around the world, including companies like Kellogg’s, Merrill Lynch, Procter & Gamble, Verizon, Dun & Bradstreet, Saatchi & Saatchi, and more.

In Lead with a Story, corporate storytelling expert Paul Smith helps you choose a story tailor-made for your own particular need, adapt the ready-made stories, and even craft your own. You’ll learn how to use emotionally driven narrative to:

· Establish a vision for the future

· Set goals and build commitment

· Lead change

· Make recommendations that stick

· Define customer service success and failure

· Mold your organization’s culture and values

· Encourage collaboration and build relation­ships

· Move people to value diversity and inclusion

· Set policy without rules

· Energize, inspire, and motivate your team

· Help others find passion for their work

· Teach important lessons

· Provide coaching and feedback

· Demonstrate problem solv­ing

· Empower others

· Delegate authority and give permission

· Encourage innova­tion and creativity

· Earn respect from day one

· And much more

Stories do much more than entertain—they actually engage your audience’s brains, creat­ing an experience in which they learn a lesson, share a belief, and envision results as if they were there. This enormously practical and inspiring book lets you in on one of the most important leadership techniques that exists, and shows you how to use it naturally and effortlessly in every area of your work

PAUL SMITH is director of Consumer & Communications Research at The Procter & Gamble Company and a highly rated keynote speaker and trainer on leadership and communication. He lectures regularly for the MBA programs at Xavier University and the University of Cincinnati. Paul lives can be found online at www.leadwithastory.com.

From the Back Cover:

In the world of business, storytelling has emerged as a vital skill for every leader and manager, with major companies encouraging its use as a means to sell ideas, communicate a vision for the future, and inspire commitment. Whether it’s in a speech or a memo, communicated to one person or a thousand, using stories to convey your ideas allows you to engage others emotionally and to effortlessly make them remember and “experience” your ideas on a tremendously powerful, personal level.

In Lead with a Story, you’ll find over 100 ready-made stories, organized by 21 tough leader­ship challenges, that will help you:

· Define culture and values

· Engender creativity and innovation

· Foster collaboration and build relationships

· Provide coaching and feedback

· Lead change

· And much more

Packed with exercises to help you leverage the stories and practical advice on crafting your own, the book introduces you to the six key elements you’ll need to turn a good story into a great one: metaphors, emotion, realism, surprise, style, and, most important, putting your audience into your story to have the most impact.

ADVANCE PRAISE FOR LEAD WITH A STORY:

“Stories are flight simulators for our brains, and in this book Paul Smith brings you a story for every important challenge you and your team will face at work. If you master these stories, you’ll master your challenges.”

— Chip Heath, coauthor of Made to Stick: Why Some Ideas Survive and Others Die

“A compelling book that will help bring alive the power of storytelling to make a meaningful difference in your business or your life.”

— Sara Mathew, Chairman and CEO, Dun & Bradstreet

“As a marketing consultant, I’m constantly looking for great stories that bring clarity to new ideas. Lead with a Story is now my go-to source for stories that inspire change across a broad range of business challenges. This is a must-read book for any leader who wants to up their game by leading through inspiration.”

— Andy Murray, Founder, Saatchi & Saatchi-X and Mercury11

“This book offers the most storytelling success stories I’ve seen between two covers. It is invalu­able for any leader who wants to inspire, motivate, or persuade.”

— Annette Simmons, bestselling author of The Story Factor and Whoever Tells the Best Story Wins

“Over a hundred stories—ancient and modern, funny and poignant—and all of them thought-provoking. A great resource for any businessperson looking for new and innovative ways to tackle leadership challenges.”

— Margaret Parkin, UK-based training coach, speaker, and bestselling author of Tales for Trainers

"Sobre este título" puede pertenecer a otra edición de este libro.

Los mejores resultados en AbeBooks

1.

Smith, Paul
ISBN 10: 0814420303 ISBN 13: 9780814420300
Nuevos Cantidad: 3
Librería
Paperbackshop-US
(Wood Dale, IL, Estados Unidos de America)
Valoración
[?]

Descripción 2012. HRD. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería KB-9780814420300

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 12,46
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,42
A Estados Unidos de America
Destinos, gastos y plazos de envío

2.

Paul Smith
ISBN 10: 0814420303 ISBN 13: 9780814420300
Nuevos Cantidad: 3
Librería
Books_Universe
(Sugarland, TX, Estados Unidos de America)
Valoración
[?]

Descripción Estado de conservación: New. Brand New. US Edition Book. We do not ship to Military Addresses. Fast Shipping with Order Tracking. For Standard Shipping 7-8 business days & Expedite Shipping 4-6 business days, after shipping. Nº de ref. de la librería 0814420303-RMX

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 15,97
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

3.

Smith, Paul
ISBN 10: 0814420303 ISBN 13: 9780814420300
Nuevos Cantidad: 20
Librería
Pbshop
(Wood Dale, IL, Estados Unidos de America)
Valoración
[?]

Descripción 2012. HRD. Estado de conservación: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería IB-9780814420300

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 12,68
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,42
A Estados Unidos de America
Destinos, gastos y plazos de envío

4.

Paul Smith
Editorial: Amacom, United States (2012)
ISBN 10: 0814420303 ISBN 13: 9780814420300
Nuevos Tapa dura Cantidad: 10
Librería
The Book Depository US
(London, Reino Unido)
Valoración
[?]

Descripción Amacom, United States, 2012. Hardback. Estado de conservación: New. Language: English . Brand New Book. Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated corporate storytellers. 3M banned bullet points years ago and replaced them with a process of writing strategic narratives. Procter Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. Lead with a Story contains both ready-to-use stories and how-to guidance for readers looking to craft their own.Designed for a wide variety of business challenges, the book shows how narrative can help: define culture and values; engender creativity and innovation; foster collaboration and build relationships; provide coaching and feedback; lead change; and more. Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg s, Merrill-Lynch, Procter Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect. Nº de ref. de la librería AA39780814420300

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 16,58
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

5.

Smith, Paul
ISBN 10: 0814420303 ISBN 13: 9780814420300
Nuevos Tapa dura Cantidad: > 20
Librería
BargainBookStores
(Grand Rapids, MI, Estados Unidos de America)
Valoración
[?]

Descripción Hardcover. Estado de conservación: New. Nº de ref. de la librería 5040458

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 13,53
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,42
A Estados Unidos de America
Destinos, gastos y plazos de envío

6.

Paul Smith
Editorial: Amacom, United States (2012)
ISBN 10: 0814420303 ISBN 13: 9780814420300
Nuevos Tapa dura Cantidad: 10
Librería
The Book Depository
(London, Reino Unido)
Valoración
[?]

Descripción Amacom, United States, 2012. Hardback. Estado de conservación: New. Language: English . Brand New Book. Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated corporate storytellers. 3M banned bullet points years ago and replaced them with a process of writing strategic narratives. Procter Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. Lead with a Story contains both ready-to-use stories and how-to guidance for readers looking to craft their own.Designed for a wide variety of business challenges, the book shows how narrative can help: define culture and values; engender creativity and innovation; foster collaboration and build relationships; provide coaching and feedback; lead change; and more. Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg s, Merrill-Lynch, Procter Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect. Nº de ref. de la librería AA39780814420300

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 17,40
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

7.

Smith, Paul
Editorial: AMACOM (2012)
ISBN 10: 0814420303 ISBN 13: 9780814420300
Nuevos Tapa dura Cantidad: 4
Librería
Murray Media
(North Miami Beach, FL, Estados Unidos de America)
Valoración
[?]

Descripción AMACOM, 2012. Hardcover. Estado de conservación: New. Nº de ref. de la librería 0814420303

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 16,21
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 2,56
A Estados Unidos de America
Destinos, gastos y plazos de envío

8.

Smith, Paul
Editorial: AMACOM
ISBN 10: 0814420303 ISBN 13: 9780814420300
Nuevos Tapa dura Cantidad: 1
Librería
Qwestbooks COM LLC
(Bensalem, PA, Estados Unidos de America)
Valoración
[?]

Descripción AMACOM. Hardcover. Estado de conservación: New. 0814420303. Nº de ref. de la librería Z0814420303ZN

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 18,98
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

9.

Smith, Paul
Editorial: AMACOM
ISBN 10: 0814420303 ISBN 13: 9780814420300
Nuevos Tapa dura Cantidad: 3
Librería
Lakeside Books
(Benton Harbor, MI, Estados Unidos de America)
Valoración
[?]

Descripción AMACOM. Hardcover. Estado de conservación: New. 0814420303 BRAND NEW, GIFT QUALITY! NOT OVERSTOCKS OR MARKED UP REMAINDERS! DIRECT FROM THE PUBLISHER!|1.25. Nº de ref. de la librería OTF-S-9780814420300

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 16,03
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,42
A Estados Unidos de America
Destinos, gastos y plazos de envío

10.

Paul Smith
ISBN 10: 0814420303 ISBN 13: 9780814420300
Nuevos Cantidad: 2
Librería
BWB
(Valley Stream, NY, Estados Unidos de America)
Valoración
[?]

Descripción Estado de conservación: New. Depending on your location, this item may ship from the US or UK. Nº de ref. de la librería 97808144203000000000

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 20,72
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

Existen otras copia(s) de este libro

Ver todos los resultados de su búsqueda