The E-Privacy Imperative : Protect Your Customers' Internet Privacy and Ensure Your Company's Survival in the Electronic Age

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9780814406281: The E-Privacy Imperative : Protect Your Customers' Internet Privacy and Ensure Your Company's Survival in the Electronic Age

The E-Privacy Imperative is especially designed to help Web site owners and operators protect themselves, their customers, and their businesses through careful technology practices and responsible information handling. Readers will:
-- Understand the key arguments of privacy advocates, including major threats to privacy and federal regulations concerning privacy.
-- Learn to avoid both purposeful and accidental or negligent invasions of privacy.
-- Communicate security and privacy policies to customers and potential customers -- to assuage their fears and keep them coming back for more.

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About the Author:

Merkow is an e-commerce security specialist with a Fortune 50 financial services company. Breithaupt is a project manager with a premiere brokerage firm.

From Library Journal:

Merkow is an electronic commerce security specialist for a Fortune 500 financial services firm, and Breithaupt is a project manager with a brokerage firm. They wrote this book for web developers and administrators, information technology managers, and business owners who are concerned with protecting customer privacy and company data. Part 1 is an overview of the issues, in which the authors explore consumer worries over access to their personal information, the role of government oversight, the potential for self-regulation by the industry, and the importance of privacy policies. Part 2 covers specific tools for ensuring customer confidence, such as the Platform for Privacy Preferences (P3P), server-based security devices, and seal programs. There is a very good explanation of what "cookies" are and how they work. The appendixes include FTC privacy policy guidelines, a sample privacy policy, a suggested readings list, and information on privacy advocacy groups. Clear, detailed, and thorough, this straightforward guide is recommended wherever there is interest. Joan Pedzich, Harris Beach, LLP, Rochester,
Copyright 2002 Cahners Business Information, Inc.

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Mark S. Merkow CCP, James Breithaupt
Editorial: AMACOM (2001)
ISBN 10: 0814406289 ISBN 13: 9780814406281
Nuevos Tapa dura Cantidad: 1
Librería
Ergodebooks
(RICHMOND, TX, Estados Unidos de America)
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Descripción AMACOM, 2001. Hardcover. Estado de conservación: New. Nº de ref. de la librería DADAX0814406289

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