Slave in A Box: The Strange Career of Aunt Jemima (The American South Series)

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9780813918112: Slave in A Box: The Strange Career of Aunt Jemima (The American South Series)

The figure of the mammy occupies a central place in the lore of the Old South and has long been used to ullustrate distinct social phenomena, including racial oppression and class identity. In the early twentieth century, the mammy became immortalized as Aunt Jemima, the spokesperson for a line of ready-mixed breakfast products. Although Aunt Jemima has undergone many makeovers over the years, she apparently has not lost her commercial appeal; her face graces more than forty food products nationwide and she still resonates in some form for millions of Americans.

In Slave in a Box, M.M. Manring addresses the vexing question of why the troubling figure of Aunt Jemima has endured in American culture. Manring traces the evolution of the mammy from her roots in the Old South slave reality and mythology, through reinterpretations during Reconstruction and in minstrel shows and turn-of-the-century advertisements, to Aunt Jemima's symbolic role in the Civil Rights movement and her present incarnation as a "working grandmother." We learn how advertising entrepreneur James Webb Young, aided by celebrated illustrator N.C. Wyeth, skillfully tapped into nostalgic 1920s perceptions of the South as a culture of white leisure and black labor. Aunt Jemima's ready-mixed products offered middle-class housewives the next best thing to a black servant: a "slave in a box" that conjured up romantic images of not only the food but also the social hierarchy of the plantation South.

The initial success of the Aunt Jemima brand, Manring reveals, was based on a variety of factors, from lingering attempts to reunite the country after the Civil War to marketing strategies around World War I. Her continued appeal in the late twentieth century is a more complex and disturbing phenomenon we may never fully understand. Manring suggests that by documenting Aunt Jemima's fascinating evolution, however, we can learn important lessons about our collective cultural identity.

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About the Author:

M.M. Manring is an independent scholar living in Columbia, Missouri.

From Publishers Weekly:

The troubling figure of Aunt Jemima, the "simple, earnest smiling mammy" who currently adorns more than 40 food products manufactured by Quaker Oats, is now over 100 years old. With origins in the "mammies" of the antebellum South and in the minstrel shows (where she was played by white men in drag and blackface) and magazine ads of the early 1900s, Aunt Jemima has undergone various makeovers, independent scholar Manring notes. However, she landed her present incarnation as benevolent pancake maker through the attempts of ad men James Webb Young and N. C. Wyeth in the 1920s to capitalize on white nostalgia for the "leisure" of the plantation system. Geared for middle-class homemakers, Aunt Jemima's "ready-mixed" breakfast thus served as a "slave in a box," according to Manring. Though rid of her bandanna and toothy grin by the 1960s, Aunt Jemima remains a metaphor for whites' idealized relations between the races, with a nonthreatening, asexual elderly black woman happily serving the powers that be. A careful cultural study of this familiar image of Americana, Manring's analysis covers broad-ranging materials from popular fiction, folk songs, movies and ads, as well as historical events such as the 1893 World's Fair and Disney's theme park opening in 1955 of "Aunt Jemima's Pancake House." The book is less concerned with tracing a "strange career," however, than with the way marketing strategies can both mirror and create white fantasies. Aunt Jemima's static character only underscores the intractability of cultural change when moving product has the upper hand over social conscience.
Copyright 1998 Reed Business Information, Inc.

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M.M. Manring
Editorial: University of Virginia Press, United States (1998)
ISBN 10: 0813918111 ISBN 13: 9780813918112
Nuevos Paperback Cantidad: 1
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Descripción University of Virginia Press, United States, 1998. Paperback. Estado de conservación: New. Language: English . Brand New Book. In Slave in a Box, M. M. Manring investigates why the troubling figure of Aunt Jemima has endured in American culture. The author traces the evolution of the mammy from her roots in Old South slave reality and mythology, through reinterpretations during Reconstruction and in minstrel shows and turn-of-the-century advertisements, to Aunt Jemima s symbolic role in the Civil Rights movement and her present incarnation as a working grandmother. The reader learns how advertising entrepreneur James Webb Young, aided by celebrated illustrator N. C. Wyeth, skillfully tapped into nostalgic 1920s perceptions of the South as a culture of white leisure and black labor. Aunt Jemima s ready-mixed products offered middle-class housewives the next best thing to a black servant: a slave in a box that conjured up romantic images of not only the food but also the social hierarchy of the plantation South. Nº de ref. de la librería AAS9780813918112

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Descripción University of Virginia Press, 1998. Paperback. Estado de conservación: New. book. Nº de ref. de la librería M0813918111

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M.M. Manring
Editorial: University of Virginia Press, United States (1998)
ISBN 10: 0813918111 ISBN 13: 9780813918112
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Descripción University of Virginia Press, United States, 1998. Paperback. Estado de conservación: New. Language: English . Brand New Book. In Slave in a Box, M. M. Manring investigates why the troubling figure of Aunt Jemima has endured in American culture. The author traces the evolution of the mammy from her roots in Old South slave reality and mythology, through reinterpretations during Reconstruction and in minstrel shows and turn-of-the-century advertisements, to Aunt Jemima s symbolic role in the Civil Rights movement and her present incarnation as a working grandmother. The reader learns how advertising entrepreneur James Webb Young, aided by celebrated illustrator N. C. Wyeth, skillfully tapped into nostalgic 1920s perceptions of the South as a culture of white leisure and black labor. Aunt Jemima s ready-mixed products offered middle-class housewives the next best thing to a black servant: a slave in a box that conjured up romantic images of not only the food but also the social hierarchy of the plantation South. Nº de ref. de la librería AAS9780813918112

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Manring, Maurice M.
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Descripción University of Virginia Press, 2017. Paperback. Estado de conservación: New. Never used! This item is printed on demand. Nº de ref. de la librería 0813918111

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Manring, Maurice M.
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Descripción University of Virginia Press 3/5/1998, 1998. Paperback or Softback. Estado de conservación: New. Slave in a Box: The Strange Career of Aunt Jemima. Book. Nº de ref. de la librería BBS-9780813918112

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M.M. Manring
Editorial: University of Virginia Press, United States (1998)
ISBN 10: 0813918111 ISBN 13: 9780813918112
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Descripción University of Virginia Press, United States, 1998. Paperback. Estado de conservación: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. In Slave in a Box, M. M. Manring investigates why the troubling figure of Aunt Jemima has endured in American culture. The author traces the evolution of the mammy from her roots in Old South slave reality and mythology, through reinterpretations during Reconstruction and in minstrel shows and turn-of-the-century advertisements, to Aunt Jemima s symbolic role in the Civil Rights movement and her present incarnation as a working grandmother. The reader learns how advertising entrepreneur James Webb Young, aided by celebrated illustrator N. C. Wyeth, skillfully tapped into nostalgic 1920s perceptions of the South as a culture of white leisure and black labor. Aunt Jemima s ready-mixed products offered middle-class housewives the next best thing to a black servant: a slave in a box that conjured up romantic images of not only the food but also the social hierarchy of the plantation South. Nº de ref. de la librería LIE9780813918112

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Descripción University of Virginia Press, 1998. Paperback. Estado de conservación: New. Nº de ref. de la librería INGM9780813918112

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Descripción Estado de conservación: New. Nº de ref. de la librería ria9780813918112_ing

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Descripción University of Virginia Press. Paperback. Estado de conservación: New. Paperback. 224 pages. Dimensions: 8.9in. x 6.0in. x 0.6in.The figure of the mammy occupies a central place in the lore of the Old South and has long been used to ullustrate distinct social phenomena, including racial oppression and class identity. In the early twentieth century, the mammy became immortalized as Aunt Jemima, the spokesperson for a line of ready-mixed breakfast products. Although Aunt Jemima has undergone many makeovers over the years, she apparently has not lost her commercial appeal; her face graces more than forty food products nationwide and she still resonates in some form for millions of Americans. In Slave in a Box, M. M. Manring addresses the vexing question of why the troubling figure of Aunt Jemima has endured in American culture. Manring traces the evolution of the mammy from her roots in the Old South slave reality and mythology, through reinterpretations during Reconstruction and in minstrel shows and turn-of-the-century advertisements, to Aunt Jemimas symbolic role in the Civil Rights movement and her present incarnation as a working grandmother. We learn how advertising entrepreneur James Webb Young, aided by celebrated illustrator N. C. Wyeth, skillfully tapped into nostalgic 1920s perceptions of the South as a culture of white leisure and black labor. Aunt Jemimas ready-mixed products offered middle-class housewives the next best thing to a black servant: a slave in a box that conjured up romantic images of not only the food but also the social hierarchy of the plantation South. The initial success of the Aunt Jemima brand, Manring reveals, was based on a variety of factors, from lingering attempts to reunite the country after the Civil War to marketing strategies around World War I. Her continued appeal in the late twentieth century is a more complex and disturbing phenomenon we may never fully understand. Manring suggests that by documenting Aunt Jemimas fascinating evolution, however, we can learn important lessons about our collective cultural identity. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Nº de ref. de la librería 9780813918112

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Manring, Maurice M
Editorial: University of Virginia Press (2016)
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Descripción University of Virginia Press, 2016. Paperback. Estado de conservación: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Nº de ref. de la librería ria9780813918112_lsuk

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