A survey text for undergraduate courses, this volume examines the history, meaning, and mechanics of public opinion, including its use in communicating with and persuading the public, and discusses the five major theories for understanding public opinion. The chapters are carefully constructed so as to introduce terms and concepts to the reader unfamiliar with the field. Recognizing that public opinion is an increasingly interdisciplinary field, this volume draws together authors from diverse fields, principally political science and communication studies. } Public Opinion is a comprehensive and interdisciplinary examination of public opinion formation and change. Here, the authors explore the nature of political and social attitudes in the United States and how these attitudes are shaped by various institutions, with an emphasis on mass media. The book draws on the wide range of scholarship in Political Science, Psychology, Sociology, and Communications in order to help undergraduates understand public opinion in America. The book surveys the public opinion field, but it also serves as a provocative starting point for the discussion of citizen moods, political participation, and voting behavior. The authors present data about public attitudes on important social issues, but also explore the intellectual and social history of public opinion. Multiple sidebars, illustrations, tables, and figures enable students to explore all aspects of the elusive phenomenon we call public opinion. }
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Descripción Westview Press, 1999. Estado de conservación: Good. N/A. Shows some signs of wear, and may have some markings on the inside. Nº de ref. de la librería GRP48056587
Descripción Westview Press, 1999. Estado de conservación: Good. N/A. Former Library book. Shows some signs of wear, and may have some markings on the inside. Nº de ref. de la librería GRP87802195
Descripción Estado de conservación: Good. Book Condition: Good. Nº de ref. de la librería 97808133291614.0
Descripción Westview Press, 1999. Hardcover. Estado de conservación: Good. Good condition, some are ex-library and can have markings. Nº de ref. de la librería GD-249-76-7592807