Public Opinion is a comprehensive and interdisciplinary examination of public opinion formation and change. Here, the authors explore the nature of political and social attitudes in the United States and how these attitudes are shaped by various institutions, with an emphasis on mass media. The book draws on the wide range of scholarship in Political Science, Psychology, Sociology, and Communications in order to help undergraduates understand public opinion in America.The book surveys the public opinion field, but it also serves as a provocative starting point for the discussion of citizen moods, political participation, and voting behavior. The authors present data about public attitudes on important social issues, but also explore the intellectual and social history of public opinion. Multiple sidebars, illustrations, tables, and figures enable students to explore all aspects of the elusive phenomenon we call public opinion.
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Carroll J. Glynn is professor and director of the School of Communication at The Ohio State University. Garrett J. O'Keefe is professor of journalism at Colorado State University. Carroll J. Glynn is associate professor and director of the Department of Communication at Cornell University. Susan Herbst is associate professor of communication studies and political studies at Northwestern University. She is the author of Politics at the Margin: Historical Studies of Public Expression Outside the Mainstream and Numbered Voices: How Opinion Polling Has Shaped American Politics.Garrett O'Keefe is professor and chair of the Department of Agricultural Journalism at the University of Wisconsin at Madison. Robert Y. Shapiro is professor of political science at Columbia University and the coauthor of The Rational Public .
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Descripción Westview Press. Hardcover. Estado de conservación: Good. Only lightly used. Book has minimal wear to cover and binding. A few pages may have small creases and minimal underlining. Nº de ref. de la librería G0813329167I3N00
Descripción Westview Press, 1999. Estado de conservación: Good. Shows some signs of wear, and may have some markings on the inside. Nº de ref. de la librería GRP48056587
Descripción Westview Press, 1999. Hardcover. Estado de conservación: Good. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. Buy with confidence, excellent customer service!. Nº de ref. de la librería 0813329167