Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck

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9780812982008: Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck

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1.

Heath, Chip; Heath, Dan
ISBN 10: 0812982002 ISBN 13: 9780812982008
Nuevos Cantidad: > 20
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BWB
(Valley Stream, NY, Estados Unidos de America)
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Descripción Estado de conservación: New. Depending on your location, this item may ship from the US or UK. Nº de ref. de la librería 97808129820080000000

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2.

Heath, Chip; Heath, Dan
Editorial: Random House LCC US (2013)
ISBN 10: 0812982002 ISBN 13: 9780812982008
Nuevos Paperback Cantidad: 10
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The Book Depository US
(London, Reino Unido)
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Descripción Random House LCC US, 2013. Paperback. Estado de conservación: New. 206 x 140 mm. Language: English . Brand New Book. Mark Twain once observed, ?A lie can get halfway around the world before the truth can even get its boots on.? His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas?business people, teachers, politicians, journalists, and others?struggle to make their ideas ?stick.? Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the ?human scale principle,? using the ?Velcro Theory of Memory,? and creating ?curiosity gaps.? In this indispensable guide, we discover that sticky messages of all kinds?from the infamous ?kidney theft ring? hoax to a coach?s lessons on sportsmanship to a vision for a new product at Sony?draw their power from the same six traits. Made to Stick is a book that will transform the way you communicate ideas. It?s a fast-paced tour of success stories (and failures)?the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of ?the Mother Teresa Effect?; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas?and tells us how we can apply these rules to making our own messages stick. Nº de ref. de la librería LIB9780812982008

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3.

Heath, Chip; Heath, Dan
Editorial: Random House LCC US (2013)
ISBN 10: 0812982002 ISBN 13: 9780812982008
Nuevos Paperback Cantidad: 10
Librería
The Book Depository
(London, Reino Unido)
Valoración
[?]

Descripción Random House LCC US, 2013. Paperback. Estado de conservación: New. 206 x 140 mm. Language: English . Brand New Book. Mark Twain once observed, ?A lie can get halfway around the world before the truth can even get its boots on.? His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas?business people, teachers, politicians, journalists, and others?struggle to make their ideas ?stick.? Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the ?human scale principle,? using the ?Velcro Theory of Memory,? and creating ?curiosity gaps.? In this indispensable guide, we discover that sticky messages of all kinds?from the infamous ?kidney theft ring? hoax to a coach?s lessons on sportsmanship to a vision for a new product at Sony?draw their power from the same six traits. Made to Stick is a book that will transform the way you communicate ideas. It?s a fast-paced tour of success stories (and failures)?the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of ?the Mother Teresa Effect?; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas?and tells us how we can apply these rules to making our own messages stick. Nº de ref. de la librería LIB9780812982008

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4.

Heath, Chip; Heath, Dan
ISBN 10: 0812982002 ISBN 13: 9780812982008
Nuevos Cantidad: 5
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GreatBookPrices
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Descripción Estado de conservación: New. Nº de ref. de la librería 10035739-n

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5.

Heath, Chip; Heath, Dan
ISBN 10: 0812982002 ISBN 13: 9780812982008
Nuevos Cantidad: 1
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English-Book-Service Mannheim
(Mannheim, Alemania)
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Descripción Estado de conservación: New. Publisher/Verlag: Random House US | Why Some Ideas Survive and Others Die | Including case histories and anecdotes, this book shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, and how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium. | Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas-business people, teachers, politicians, journalists, and others-struggle to make their ideas "stick."Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick , accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps."In this indispensable guide, we discover that sticky messages of all kinds-from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony-draw their power from the same six traits.Made to Stick is a book that will transform the way you communicate ideas. It's a fast-paced tour of success stories (and failures)-the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of "the Mother Teresa Effect"; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas-and tells us how we can apply these rules to making our own messages stick. | Format: Paperback | Language/Sprache: english | 265 gr | 208x139x18 mm | 336 pp. Nº de ref. de la librería K9780812982008

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6.

Heath, Chip; Heath, Dan
Editorial: Random House
ISBN 10: 0812982002 ISBN 13: 9780812982008
Nuevos Cantidad: > 20
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Blackwell's
(Oxford, OX, Reino Unido)
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Descripción Random House. Estado de conservación: New. Nº de ref. de la librería 9780812982008

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7.

Heath, Chip; Heath, Dan
Editorial: Random House Inc. (2010)
ISBN 10: 0812982002 ISBN 13: 9780812982008
Nuevos Tapa blanda Cantidad: 1
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Book Deals
(Lewiston, NY, Estados Unidos de America)
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Descripción Random House Inc., 2010. Estado de conservación: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service!. Nº de ref. de la librería ABE_book_new_0812982002

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8.

Heath, Chip; Heath, Dan
Editorial: Random House US Jan 2013 (2013)
ISBN 10: 0812982002 ISBN 13: 9780812982008
Nuevos Taschenbuch Cantidad: 2
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Descripción Random House US Jan 2013, 2013. Taschenbuch. Estado de conservación: Neu. 208x139x18 mm. Neuware - Chip Heath ist Professor für Organizational Behavior an der Graduate School of Business der Stanford University. Er lebt in Los Gatos, Kalifornien. 336 pp. Englisch. Nº de ref. de la librería 9780812982008

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9.

Heath, Chip; Heath, Dan
Editorial: Random House US Jan 2013 (2013)
ISBN 10: 0812982002 ISBN 13: 9780812982008
Nuevos Taschenbuch Cantidad: 2
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Rheinberg-Buch
(Bergisch Gladbach, Alemania)
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Descripción Random House US Jan 2013, 2013. Taschenbuch. Estado de conservación: Neu. 208x139x18 mm. Neuware - Chip Heath ist Professor für Organizational Behavior an der Graduate School of Business der Stanford University. Er lebt in Los Gatos, Kalifornien. 336 pp. Englisch. Nº de ref. de la librería 9780812982008

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10.

Heath, Chip; Heath, Dan
Editorial: Random House US Jan 2013 (2013)
ISBN 10: 0812982002 ISBN 13: 9780812982008
Nuevos Taschenbuch Cantidad: 2
Librería
Agrios-Buch
(Bergisch Gladbach, Alemania)
Valoración
[?]

Descripción Random House US Jan 2013, 2013. Taschenbuch. Estado de conservación: Neu. 208x139x18 mm. Neuware - Chip Heath ist Professor für Organizational Behavior an der Graduate School of Business der Stanford University. Er lebt in Los Gatos, Kalifornien. 336 pp. Englisch. Nº de ref. de la librería 9780812982008

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