Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck

3,96 valoración promedio
( 46.546 valoraciones por Goodreads )
 
9780812982008: Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck
Comprar nuevo Ver libro

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America

Destinos, gastos y plazos de envío

Añadir al carrito

Los mejores resultados en AbeBooks

1.

Chip Heath, Dan Heath
Editorial: Random House LCC US (2013)
ISBN 10: 0812982002 ISBN 13: 9780812982008
Nuevos Paperback Cantidad: 10
Librería
The Book Depository
(London, Reino Unido)
Valoración
[?]

Descripción Random House LCC US, 2013. Paperback. Estado de conservación: New. 206 x 140 mm. Language: English . Brand New Book. Mark Twain once observed, ?A lie can get halfway around the world before the truth can even get its boots on.? His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas?business people, teachers, politicians, journalists, and others?struggle to make their ideas ?stick.? Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the ?human scale principle,? using the ?Velcro Theory of Memory,? and creating ?curiosity gaps.? In this indispensable guide, we discover that sticky messages of all kinds?from the infamous ?kidney theft ring? hoax to a coach?s lessons on sportsmanship to a vision for a new product at Sony?draw their power from the same six traits. Made to Stick is a book that will transform the way you communicate ideas. It?s a fast-paced tour of success stories (and failures)?the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of ?the Mother Teresa Effect?; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas?and tells us how we can apply these rules to making our own messages stick. Nº de ref. de la librería LIB9780812982008

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 9,62
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

2.

Heath, Chip/ Heath, Dan
Editorial: Random House
ISBN 10: 0812982002 ISBN 13: 9780812982008
Nuevos Cantidad: 10
Librería
Blackwell's
(Oxford, OX, Reino Unido)
Valoración
[?]

Descripción Random House. Estado de conservación: New. Nº de ref. de la librería 9780812982008

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 9,27
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 5,23
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

3.

Chip Heath, Dan Heath
Editorial: Random House LCC US (2013)
ISBN 10: 0812982002 ISBN 13: 9780812982008
Nuevos Paperback Cantidad: 10
Librería
The Book Depository US
(London, Reino Unido)
Valoración
[?]

Descripción Random House LCC US, 2013. Paperback. Estado de conservación: New. 206 x 140 mm. Language: English . Brand New Book. Mark Twain once observed, ?A lie can get halfway around the world before the truth can even get its boots on.? His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas?business people, teachers, politicians, journalists, and others?struggle to make their ideas ?stick.? Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the ?human scale principle,? using the ?Velcro Theory of Memory,? and creating ?curiosity gaps.? In this indispensable guide, we discover that sticky messages of all kinds?from the infamous ?kidney theft ring? hoax to a coach?s lessons on sportsmanship to a vision for a new product at Sony?draw their power from the same six traits. Made to Stick is a book that will transform the way you communicate ideas. It?s a fast-paced tour of success stories (and failures)?the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of ?the Mother Teresa Effect?; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas?and tells us how we can apply these rules to making our own messages stick. Nº de ref. de la librería LIB9780812982008

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 14,95
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

4.

Heath, Chip / Heath, Dan
ISBN 10: 0812982002 ISBN 13: 9780812982008
Nuevos Cantidad: 1
Librería
Valoración
[?]

Descripción Estado de conservación: New. Publisher/Verlag: Random House US | Why Some Ideas Survive and Others Die | Including case histories and anecdotes, this book shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, and how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium. | Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas-business people, teachers, politicians, journalists, and others-struggle to make their ideas "stick."Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick , accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps."In this indispensable guide, we discover that sticky messages of all kinds-from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony-draw their power from the same six traits.Made to Stick is a book that will transform the way you communicate ideas. It's a fast-paced tour of success stories (and failures)-the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of "the Mother Teresa Effect"; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas-and tells us how we can apply these rules to making our own messages stick. | Format: Paperback | Language/Sprache: english | 265 gr | 208x139x18 mm | 336 pp. Nº de ref. de la librería K9780812982008

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 10,15
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 4,99
De Alemania a Estados Unidos de America
Destinos, gastos y plazos de envío

5.

Chip Heath
Editorial: Random House Inc. (2010)
ISBN 10: 0812982002 ISBN 13: 9780812982008
Nuevos Paperback Cantidad: 1
Librería
Irish Booksellers
(Rumford, ME, Estados Unidos de America)
Valoración
[?]

Descripción Random House Inc., 2010. Paperback. Estado de conservación: New. book. Nº de ref. de la librería 0812982002

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 16,17
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

6.

Chip Heath
Editorial: Random House US Jan 2013 (2013)
ISBN 10: 0812982002 ISBN 13: 9780812982008
Nuevos Taschenbuch Cantidad: 2
Librería
Valoración
[?]

Descripción Random House US Jan 2013, 2013. Taschenbuch. Estado de conservación: Neu. 208x139x18 mm. Neuware - Mark Twain once observed, 'A lie can get halfway around the world before the truth can even get its boots on.' His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas-business people, teachers, politicians, journalists, and others-struggle to make their ideas 'stick.' Why do some ideas thrive while others die And how do we improve the chances of worthy ideas In Made to Stick , accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the 'human scale principle,' using the 'Velcro Theory of Memory,' and creating 'curiosity gaps.' In this indispensable guide, we discover that sticky messages of all kinds-from the infamous 'kidney theft ring' hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony-draw their power from the same six traits. Made to Stick is a book that will transform the way you communicate ideas. It's a fast-paced tour of success stories (and failures)-the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of 'the Mother Teresa Effect'; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas-and tells us how we can apply these rules to making our own messages stick. 336 pp. Englisch. Nº de ref. de la librería 9780812982008

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 11,49
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 12,00
De Alemania a Estados Unidos de America
Destinos, gastos y plazos de envío

7.

Chip Heath
Editorial: Random House US Jan 2013 (2013)
ISBN 10: 0812982002 ISBN 13: 9780812982008
Nuevos Taschenbuch Cantidad: 2
Librería
Agrios-Buch
(Bergisch Gladbach, Alemania)
Valoración
[?]

Descripción Random House US Jan 2013, 2013. Taschenbuch. Estado de conservación: Neu. 208x139x18 mm. Neuware - Mark Twain once observed, 'A lie can get halfway around the world before the truth can even get its boots on.' His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas-business people, teachers, politicians, journalists, and others-struggle to make their ideas 'stick.' Why do some ideas thrive while others die And how do we improve the chances of worthy ideas In Made to Stick , accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the 'human scale principle,' using the 'Velcro Theory of Memory,' and creating 'curiosity gaps.' In this indispensable guide, we discover that sticky messages of all kinds-from the infamous 'kidney theft ring' hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony-draw their power from the same six traits. Made to Stick is a book that will transform the way you communicate ideas. It's a fast-paced tour of success stories (and failures)-the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of 'the Mother Teresa Effect'; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas-and tells us how we can apply these rules to making our own messages stick. 336 pp. Englisch. Nº de ref. de la librería 9780812982008

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 12,00
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 17,13
De Alemania a Estados Unidos de America
Destinos, gastos y plazos de envío

8.

Chip Heath
Editorial: Random House US Jan 2013 (2013)
ISBN 10: 0812982002 ISBN 13: 9780812982008
Nuevos Taschenbuch Cantidad: 2
Librería
Rheinberg-Buch
(Bergisch Gladbach, Alemania)
Valoración
[?]

Descripción Random House US Jan 2013, 2013. Taschenbuch. Estado de conservación: Neu. 208x139x18 mm. Neuware - Mark Twain once observed, 'A lie can get halfway around the world before the truth can even get its boots on.' His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas-business people, teachers, politicians, journalists, and others-struggle to make their ideas 'stick.' Why do some ideas thrive while others die And how do we improve the chances of worthy ideas In Made to Stick , accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the 'human scale principle,' using the 'Velcro Theory of Memory,' and creating 'curiosity gaps.' In this indispensable guide, we discover that sticky messages of all kinds-from the infamous 'kidney theft ring' hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony-draw their power from the same six traits. Made to Stick is a book that will transform the way you communicate ideas. It's a fast-paced tour of success stories (and failures)-the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of 'the Mother Teresa Effect'; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas-and tells us how we can apply these rules to making our own messages stick. 336 pp. Englisch. Nº de ref. de la librería 9780812982008

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 12,00
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 17,13
De Alemania a Estados Unidos de America
Destinos, gastos y plazos de envío

9.

Heath, Chip/ Heath, Dan
Editorial: Random House Inc. (2010)
ISBN 10: 0812982002 ISBN 13: 9780812982008
Nuevos Paperback Cantidad: 2
Librería
Murray Media
(North Miami Beach, FL, Estados Unidos de America)
Valoración
[?]

Descripción Random House Inc., 2010. Paperback. Estado de conservación: New. Nº de ref. de la librería P110812982002

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 31,35
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 2,67
A Estados Unidos de America
Destinos, gastos y plazos de envío

10.

Chip Heath
Editorial: Random House US Jan 2013 (2013)
ISBN 10: 0812982002 ISBN 13: 9780812982008
Nuevos Taschenbuch Cantidad: 2
Librería
AHA-BUCH GmbH
(Einbeck, Alemania)
Valoración
[?]

Descripción Random House US Jan 2013, 2013. Taschenbuch. Estado de conservación: Neu. 208x139x18 mm. Neuware - Mark Twain once observed, 'A lie can get halfway around the world before the truth can even get its boots on.' His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas-business people, teachers, politicians, journalists, and others-struggle to make their ideas 'stick.' Why do some ideas thrive while others die And how do we improve the chances of worthy ideas In Made to Stick , accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the 'human scale principle,' using the 'Velcro Theory of Memory,' and creating 'curiosity gaps.' In this indispensable guide, we discover that sticky messages of all kinds-from the infamous 'kidney theft ring' hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony-draw their power from the same six traits. Made to Stick is a book that will transform the way you communicate ideas. It's a fast-paced tour of success stories (and failures)-the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of 'the Mother Teresa Effect'; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas-and tells us how we can apply these rules to making our own messages stick. 336 pp. Englisch. Nº de ref. de la librería 9780812982008

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 11,49
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 29,50
De Alemania a Estados Unidos de America
Destinos, gastos y plazos de envío

Existen otras copia(s) de este libro

Ver todos los resultados de su búsqueda