The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits

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9780812933048: The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits

The book that answers the most fundamental question in business: Where Will I Make a Profit Tomorrow?

Why do some companies create sustained, superior profits year after year? Why are they always far ahead of their competitors in discovering the ever-changing profit zones of their industry? Why do others languish as their traditional way of doing business turns into a no-profit zone? The Profit Zone provides the answers. It is a brilliant, original, and practical explanation of how and why high profit happens.

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Review:

For years, the prevailing wisdom in business was that profitability was a byproduct of market share; get the biggest piece of the market and profit will surely follow. But in the last 10 years, this formula has time and again proved itself wrong. Companies such as DEC, GM, Ford, United Airlines, Kodak, and Sears have all demonstrated that market share does not necessarily lead to profitability.

The Profit Zone looks at how profit happens in today's customer-driven economy. The authors demonstrate why market share often leads to a "no-profit zone" and identify 22 profit models that have helped dozens of companies consistently make money. Included are in-depth looks at companies--Disney, GE, Microsoft, Intel, Charles Schwab--that have successfully redesigned their businesses and dramatically increased the value of their companies. Instead of focusing on market share, these innovators first looked at their customers' needs and how they could profit from fulfilling them. The book considers example after example of how the profit zone works, from Disney's theme parks to Schwab's marketing and selling of mutual funds. The final chapter is a handbook that allows managers to apply the ideas to their own companies. Clearly written and immensely practical, The Profit Zone deserves a place on every manager's bookshelf.

From the Back Cover:

"The Profit Zone could safely come with a guarantee that it would increase a company's profit if management read it and acted on it."
--Phillip Kotler, Kellogg School, Northwestern University

"This important and meaningful book is must reading for anyone responsible for business strategy formulation. Slywotzky and Morrison's strategic approach is woven through a range of real-world examples that reinforce the power of creative business design and ongoing reinvention."
--Richard L. Keyser, chairman and CEO, W.W. Grainger, Inc.

"[The authors] show how to achieve profitable results by developing superior insight into customers and adapting a company's business design to stay ahead of customer needs, rather than attempting to do more of what you've always done faster and better. The Profit Zone gives the reader confidence that these ideas work through clear and detailed examples."
--Samuel J. Palmisano, general manager of IBM Personal Computer Company

"Sobre este título" puede pertenecer a otra edición de este libro.

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Slywotzky, Adrian J.; Morrison, David J.; Andelman, Bob
Editorial: Crown Business
ISBN 10: 0812933044 ISBN 13: 9780812933048
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Slywotzky, Adrian J.; Morrison, David J.; Andelman, Bob
Editorial: Crown Business
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Descripción Crown Business, 2002. Paperback. Estado de conservación: New. Nº de ref. de la librería mon0000163513

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Descripción 2002. PAP. Estado de conservación: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería IB-9780812933048

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Descripción Random House USA Inc, United States, 2003. Paperback. Estado de conservación: New. Reprint. Language: English . Brand New Book. The book that answers the most fundamental question in business: Where Will I Make a Profit Tomorrow? Why do some companies create sustained, superior profits year after year? Why are they always far ahead of their competitors in discovering the ever-changing profit zones of their industry? Why do others languish as their traditional way of doing business turns into a no-profit zone? The Profit Zone provides the answers. It is a brilliant, original, and practical explanation of how and why high profit happens. Nº de ref. de la librería AAS9780812933048

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Slywotzky Adrian
Editorial: Random House USA Inc, United States (2003)
ISBN 10: 0812933044 ISBN 13: 9780812933048
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Descripción Random House USA Inc, United States, 2003. Paperback. Estado de conservación: New. Reprint. Language: English . Brand New Book. The book that answers the most fundamental question in business: Where Will I Make a Profit Tomorrow? Why do some companies create sustained, superior profits year after year? Why are they always far ahead of their competitors in discovering the ever-changing profit zones of their industry? Why do others languish as their traditional way of doing business turns into a no-profit zone? The Profit Zone provides the answers. It is a brilliant, original, and practical explanation of how and why high profit happens. Nº de ref. de la librería AAS9780812933048

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Slywotzky Adrian
Editorial: Random House USA Inc, United States (2003)
ISBN 10: 0812933044 ISBN 13: 9780812933048
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Descripción Random House USA Inc, United States, 2003. Paperback. Estado de conservación: New. Reprint. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. The book that answers the most fundamental question in business: Where Will I Make a Profit Tomorrow? Why do some companies create sustained, superior profits year after year? Why are they always far ahead of their competitors in discovering the ever-changing profit zones of their industry? Why do others languish as their traditional way of doing business turns into a no-profit zone? The Profit Zone provides the answers. It is a brilliant, original, and practical explanation of how and why high profit happens. Nº de ref. de la librería BTE9780812933048

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