Built from Scratch: How a Couple of Regular Guys Grew The Home Depot from Nothing to $30 Billion

3,84 valoración promedio
( 201 valoraciones por Goodreads )
 
9780812930580: Built from Scratch: How a Couple of Regular Guys Grew The Home Depot from Nothing to $30 Billion

One of the greatest entrepreneurial success stories of the past twenty years

When a friend told Bernie Marcus and Arthur Blank that "you've just been hit in the ass by a golden horseshoe," they thought he was crazy. After all, both had just been fired. What the friend, Ken Langone, meant was that they now had the opportunity to create the kind of wide-open warehouse store that would help spark a consumer revolution through low prices, excellent customer service, and wide availability of products.

Built from Scratch is the story of how two incredibly determined and creative people--and their associates--built a business from nothing to 761 stores and $30 billion in sales in a mere twenty years.

Built from Scratch tells many colorful stories associated with The Home Depot's founding and meteoric rise; shows that a company can be a tough, growth-oriented competitor and still maintain a high sense of responsibility to the community; and provides great lessons useful to people in any business, from start-ups to the Fortune 500.

Great Stories

  "Ming the Merciless": The inside account of the man who fired Arthur Blank and Bernie Marcus
  "My people don't drive Cadillacs!" How Ross Perot almost got involved with The Home Depot
  "Take this job and shove it!" The banker who put his career on the line to get The Home Depot the loan that enabled it to survive
  "Folks, I tell ya, if these Atlanta stores were any bigger, we'd be paying Alabama sales tax." Home Depot's first good ol' southern advertising campaign
A Company with a Conscience

  When disasters like the Oklahoma City bombing or Hurricane Andrew happen, Home Depot associates don't ask for permission to respond. They react from their hearts--whether that means keeping their store open all night or being on the scene with volunteers and relief supplies.
  The Home Depot doesn't just contribute money to organizations like Habitat for Humanity and Christmas in April, but also provides its people to help lead and grow these community efforts.
Great Lessons

  Know your customer: In The Home Depot's case, customers don't pay for wider aisles and a pretty store, but for a wide assortment and low prices
  Why everyday low prices mean more sales overall: The marketing philosophy The Home Depot learned from talking with Sam Walton
  Market leadership: Why The Home Depot never goes to a major new market with plans to open just a few stores
  The strategy for profitable growth: How The Home Depot redefined its U.S. market from its $135  billion traditional "do-it-yourself" base to a much larger pond of $365 billion
  How to change the rules of the game: How The Home Depot bypassed almost all middlemen, allowing it to pass on huge savings to customers

Built from Scratch is the firsthand account of how two regular guys created one of the greatest entrepreneurial successes of the last twenty years.

Opening the First Store

"What the hell happened? Who screwed up the store? . . . Whatever time remained before the doors were scheduled to open for the first time, we sped around in forklifts, stomping on the brakes, scuffing up the flooring so it would once more look like a warehouse."

Customer Service

"If ever I saw an associate point a customer toward what they needed three aisles over, I would threaten to bite their finger. I would say, 'Don't ever let me see you point. You take the customer by the hand, and you bring them right where they need to be and you help them.'"

Giving Back

"When The Home Depot went public we realized that we had the financial capacity and wherewithal to give back to the communities where we did business. There is a concept in Judaism called tzedaka, which means 'to give back.' It is considered a mitzvah, a good deed, to give to someone who doesn't have, and we believe strongly in giving back to the community."

Selling the Vision

"We had to be psychologists, lovers, romancers, and con artists to get vendors aboard. Our ability to paint a picture of how that would take place--lowest prices, widest selection, and great customer service--was what convinced skeptical manufacturers to sell merchandise to us during the early years."

The Importance of Values

"I have never had anybody work for me in retailing who didn't work for me out of love, as opposed to fear. We carried this approach into building The Home Depot. We care about each other and we care about the customer. The things that we do for customers inside and outside the stores demonstrate our commitment to them. And then when something happens within the company, we circle the wagons. We help each other."

"Sinopsis" puede pertenecer a otra edición de este libro.

Review:

Built from Scratch is about two businessmen who achieve the American Dream by fundamentally changing the realm of home-improvement retailing. Bernie Marcus and Arthur Blank, cofounders of the Home Depot, explain how they established the first national chain in the industry by concentrating on low prices, customer service, and strong leadership values.

Ultimately, this is a book about grit and determination. "Building the Home Depot was a tough, uphill battle from the day we started," they write. "No one believed we could do it and very few people trusted our judgment." The two cofounders launched the company only after they were fired by a California hardware retailer because of politics. The Home Depot lost $1 million in its first year of operation in Atlanta. Today it's one of the great successes on Wall Street, with more than 700 stores across the country and 160,000 employees.

One reason the book is so engaging is that it includes corporate anecdotes. A favorite: the company banned wild parties after several employees were demoted and a couple were fired in the wake of a drunken annual managers' meeting. Another yarn involves Sears, which made one of the worst financial mistakes in retailing history when it passed on a deal to purchase Home Depot in the early 1980s. The authors are self-serving at times; for example, they whine too much about paying $104.5 million to dispose of a sex-discrimination lawsuit. But there's no denying the smashing performance of Big Orange. Marcus and Blank paint a story with some sparkling advice for practically anyone in business. --Dan Ring

About the Author:

Bernie Marcu is a cofounder of The Home Depot and currently serves as chairman of the board. From the company's inception until 1997, he served as CEO. With his wife, Billi Marcus, he founded the Marcus Foundation and the Marcus Developmental Resource Center, which provides support services for mentally impaired children and their parents. He is chairman of the Centers for Disease Control Foundation. He sits on many boards of directors, including the New York Stock Exchange, and participates in many civic organizations, including the City of Hope, a cancer research center, and the Shepherd Spinal Center.

Arthur Blank is a cofounder of The Home Depot and is the company's president and CEO. He serves on the board of trustees of several organizations, including the North Carolina Outward Bound School, the Carter Center, Emory University, and the National Conference of Christians and Jews. He was inducted into the Babson College Academy of Distinguished Entrepreneurs and was honored by the City of Hope for his fund-raising leadership. He has established the Arthur M. Blank Family Foundation with his wife, Stephanie, and his children.

Bob Andelman lives with his wife and daughter in St. Petersburg, Florida, and has collaborated on many bestselling business books, including Mean Business and The Profit Zone.

"Sobre este título" puede pertenecer a otra edición de este libro.

Los mejores resultados en AbeBooks

1.

Bernie Marcus, Arthur Blank, Bob Andelman
Editorial: Crown Business (1999)
ISBN 10: 0812930584 ISBN 13: 9780812930580
Nuevos Tapa dura Cantidad: 1
Librería
pickabook
(San francisco, CA, Estados Unidos de America)
Valoración
[?]

Descripción Crown Business, 1999. Hardcover. Estado de conservación: New. Nº de ref. de la librería mon0000033291

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 20,35
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,40
A Estados Unidos de America
Destinos, gastos y plazos de envío

2.

Bernie Marcus, Arthur Blank, Bob Andelman
Editorial: Crown Business (1999)
ISBN 10: 0812930584 ISBN 13: 9780812930580
Nuevos Tapa dura Cantidad: 1
Librería
Ergodebooks
(RICHMOND, TX, Estados Unidos de America)
Valoración
[?]

Descripción Crown Business, 1999. Hardcover. Estado de conservación: New. Nº de ref. de la librería DADAX0812930584

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 28,07
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 4,25
A Estados Unidos de America
Destinos, gastos y plazos de envío

3.

Bernie Marcus; Arthur Blank; Bob Andelman
Editorial: Crown Business (1999)
ISBN 10: 0812930584 ISBN 13: 9780812930580
Nuevos Tapa dura Primera edición Cantidad: 1
Librería
Irish Booksellers
(Rumford, ME, Estados Unidos de America)
Valoración
[?]

Descripción Crown Business, 1999. Hardcover. Estado de conservación: New. book. Nº de ref. de la librería M0812930584

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 35,79
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

4.

Marcus, Bernie, Blank, Arthur, Andelman,
Editorial: Crown Business (1999)
ISBN 10: 0812930584 ISBN 13: 9780812930580
Nuevos Tapa dura Cantidad: 2
Librería
Murray Media
(North Miami Beach, FL, Estados Unidos de America)
Valoración
[?]

Descripción Crown Business, 1999. Hardcover. Estado de conservación: New. Never used!. Nº de ref. de la librería P110812930584

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 45,42
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 1,70
A Estados Unidos de America
Destinos, gastos y plazos de envío

5.

Marcus, Bernie, Blank, Arthur, Andelman,
Editorial: Crown Business (1999)
ISBN 10: 0812930584 ISBN 13: 9780812930580
Nuevos Tapa dura Cantidad: 2
Librería
Save With Sam
(North Miami, FL, Estados Unidos de America)
Valoración
[?]

Descripción Crown Business, 1999. Hardcover. Estado de conservación: New. Brand New!. Nº de ref. de la librería VIB0812930584

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 45,42
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 2,56
A Estados Unidos de America
Destinos, gastos y plazos de envío

6.

Marcus, Bernie; Blank, Arthur; Andelman, Bob
Editorial: Crown Business
ISBN 10: 0812930584 ISBN 13: 9780812930580
Nuevos Tapa dura Cantidad: 1
Librería
Cloud 9 Books
(Wellington, FL, Estados Unidos de America)
Valoración
[?]

Descripción Crown Business. Hardcover. Estado de conservación: New. 0812930584 New Condition. Nº de ref. de la librería NEW7.0404353

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 52,64
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 4,25
A Estados Unidos de America
Destinos, gastos y plazos de envío

7.

Marcus, Bernie; Blank, Arthur; Andelman, Bob
Editorial: Crown Business
ISBN 10: 0812930584 ISBN 13: 9780812930580
Nuevos Tapa dura Cantidad: 4
Librería
Diafan Media
(Geneva, IL, Estados Unidos de America)
Valoración
[?]

Descripción Crown Business. Hardcover. Estado de conservación: New. 0812930584 New Condition *** Right Off the Shelf | Ships within 2 Business Days ~~~ Customer Service Is Our Top Priority! - Thank you for LOOKING :-). Nº de ref. de la librería 2BOOK2P201408

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 57,03
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 4,22
A Estados Unidos de America
Destinos, gastos y plazos de envío

8.

Bernie Marcus; Arthur Blank; Bob Andelman
ISBN 10: 0812930584 ISBN 13: 9780812930580
Nuevos Cantidad: 1
Librería
LVeritas
(Newton, MA, Estados Unidos de America)
Valoración
[?]

Descripción Estado de conservación: New. Gift Quality Book in Excellent Condition. Nº de ref. de la librería 36SEQU000WLS

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 86,00
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,40
A Estados Unidos de America
Destinos, gastos y plazos de envío