Freud on Madison Avenue: Motivation Research and Subliminal Advertising in America

4,33 valoración promedio
( 15 valoraciones por Goodreads )
 
9780812222265: Freud on Madison Avenue: Motivation Research and Subliminal Advertising in America

What do consumers really want? In the mid-twentieth century, many marketing executives sought to answer this question by looking to the theories of Sigmund Freud and his followers. By the 1950s, Freudian psychology had become the adman's most powerful new tool, promising to plumb the depths of shoppers' subconscious minds to access the irrational desires beneath their buying decisions. That the unconscious was the key to consumer behavior was a new idea in the field of advertising, and its impact was felt beyond the commercial realm.

Centered on the fascinating lives of the brilliant men and women who brought psychoanalytic theories and practices from Europe to Madison Avenue and, ultimately, to Main Street, Freud on Madison Avenue tells the story of how midcentury advertisers changed American culture. Paul Lazarsfeld, Herta Herzog, James Vicary, Alfred Politz, Pierre Martineau, and the father of motivation research, Viennese-trained psychologist Ernest Dichter, adapted techniques from sociology, anthropology, and psychology to help their clients market consumer goods. Many of these researchers had fled the Nazis in the 1930s, and their decidedly Continental and intellectual perspectives on secret desires and inner urges sent shockwaves through WASP-dominated postwar American culture and commerce.

Though popular, these qualitative research and persuasion tactics were not without critics in their time. Some of the tools the motivation researchers introduced, such as the focus group, are still in use, with "consumer insights" and "account planning" direct descendants of Freudian psychological techniques. Looking back, author Lawrence R. Samuel implicates Dichter's positive spin on the pleasure principle in the hedonism of the Baby Boomer generation, and he connects the acceptance of psychoanalysis in marketing culture to the rise of therapeutic culture in the United States.

"Sinopsis" puede pertenecer a otra edición de este libro.

About the Author:

Lawrence R. Samuel is the founder of Culture Planning LLC and the author of several books, including Rich: The Rise and Fall of American Wealth Culture and Future: A Recent History.

Review:

"This bracing tour of the psycho-cultural badlands of advertising is sure to provoke the reader's imagination. Nobody charts commercial history like Lawrence Samuel."—John F. Sherry, Jr., University of Notre Dame



"Pull up a couch. Open your mind to this incisive, intriguing and intelligent revelation of how psychological analysis transformed modern advertising."—John Bowman, Global Director of Strategic Equities, Saatchi & Saatchi



"The first-ever look at the powerful yet controversial beginnings of the consumer research industry that exists today. Brilliant, thorough, and fascinating."—Megan Kent, Founder, Brand Synchronicity



"A good book. . . . The work is insightful, well-written and is an excellent introduction to this important area of business history."—Business History



"Commercial historian Lawrence R. Samuel presents a rich, detailed, and fascinating look at the historical evolution of motivation (aka motivational) research."—Journal of Consumer Research



"If you have any interest in marketing research, advertising, or communications, this book deserves a place on your shelf."—Neal M. Burns, University of Texas at Austin



"Freud on Madison Avenue offers a valuable window into life in the United States in the 1950s, a time when consumerism was being rethought and Freud's influence was at its zenith."—American Journal of Sociology



"In Freud on Madison Avenue, Lawrence R. Samuel delves deep into the consumerist 'Mad Men' of midcentury, explaining how the subconscious mind could be imprinted for commerce, which laid the foundation for consumer insights, brand imagery, and disruptive creative ideas. A terrific read!"—John Gerzema, Chief Insights Officer, Young & Rubicam and author of The Brand Bubble

"Sobre este título" puede pertenecer a otra edición de este libro.

Los mejores resultados en AbeBooks

1.

Lawrence R. Samuel
Editorial: John Hopkins University Press
ISBN 10: 0812222261 ISBN 13: 9780812222265
Nuevos Cantidad: > 20
Librería
INDOO
(Avenel, NJ, Estados Unidos de America)
Valoración
[?]

Descripción John Hopkins University Press. Estado de conservación: New. Brand New. Nº de ref. de la librería 0812222261

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 15,20
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 2,97
A Estados Unidos de America
Destinos, gastos y plazos de envío

2.

Lawrence R. Samuel
Editorial: University of Pennsylvania Press, United States (2013)
ISBN 10: 0812222261 ISBN 13: 9780812222265
Nuevos Paperback Cantidad: 1
Librería
The Book Depository US
(London, Reino Unido)
Valoración
[?]

Descripción University of Pennsylvania Press, United States, 2013. Paperback. Estado de conservación: New. Language: English . Brand New Book. What do consumers really want? In the mid-twentieth century, many marketing executives sought to answer this question by looking to the theories of Sigmund Freud and his followers. By the 1950s, Freudian psychology had become the adman s most powerful new tool, promising to plumb the depths of shoppers subconscious minds to access the irrational desires beneath their buying decisions. That the unconscious was the key to consumer behavior was a new idea in the field of advertising, and its impact was felt beyond the commercial realm. Centered on the fascinating lives of the brilliant men and women who brought psychoanalytic theories and practices from Europe to Madison Avenue and, ultimately, to Main Street, Freud on Madison Avenue tells the story of how midcentury advertisers changed American culture. Paul Lazarsfeld, Herta Herzog, James Vicary, Alfred Politz, Pierre Martineau, and the father of motivation research, Viennese-trained psychologist Ernest Dichter, adapted techniques from sociology, anthropology, and psychology to help their clients market consumer goods. Many of these researchers had fled the Nazis in the 1930s, and their decidedly Continental and intellectual perspectives on secret desires and inner urges sent shockwaves through WASP-dominated postwar American culture and commerce. Though popular, these qualitative research and persuasion tactics were not without critics in their time. Some of the tools the motivation researchers introduced, such as the focus group, are still in use, with consumer insights and account planning direct descendants of Freudian psychological techniques. Looking back, author Lawrence R. Samuel implicates Dichter s positive spin on the pleasure principle in the hedonism of the Baby Boomer generation, and he connects the acceptance of psychoanalysis in marketing culture to the rise of therapeutic culture in the United States. Nº de ref. de la librería AAJ9780812222265

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 19,26
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

3.

Lawrence R. Samuel
Editorial: University of Pennsylvania Press, United States (2013)
ISBN 10: 0812222261 ISBN 13: 9780812222265
Nuevos Paperback Cantidad: 1
Librería
The Book Depository
(London, Reino Unido)
Valoración
[?]

Descripción University of Pennsylvania Press, United States, 2013. Paperback. Estado de conservación: New. Language: English . Brand New Book. What do consumers really want? In the mid-twentieth century, many marketing executives sought to answer this question by looking to the theories of Sigmund Freud and his followers. By the 1950s, Freudian psychology had become the adman s most powerful new tool, promising to plumb the depths of shoppers subconscious minds to access the irrational desires beneath their buying decisions. That the unconscious was the key to consumer behavior was a new idea in the field of advertising, and its impact was felt beyond the commercial realm. Centered on the fascinating lives of the brilliant men and women who brought psychoanalytic theories and practices from Europe to Madison Avenue and, ultimately, to Main Street, Freud on Madison Avenue tells the story of how midcentury advertisers changed American culture. Paul Lazarsfeld, Herta Herzog, James Vicary, Alfred Politz, Pierre Martineau, and the father of motivation research, Viennese-trained psychologist Ernest Dichter, adapted techniques from sociology, anthropology, and psychology to help their clients market consumer goods. Many of these researchers had fled the Nazis in the 1930s, and their decidedly Continental and intellectual perspectives on secret desires and inner urges sent shockwaves through WASP-dominated postwar American culture and commerce. Though popular, these qualitative research and persuasion tactics were not without critics in their time. Some of the tools the motivation researchers introduced, such as the focus group, are still in use, with consumer insights and account planning direct descendants of Freudian psychological techniques. Looking back, author Lawrence R. Samuel implicates Dichter s positive spin on the pleasure principle in the hedonism of the Baby Boomer generation, and he connects the acceptance of psychoanalysis in marketing culture to the rise of therapeutic culture in the United States. Nº de ref. de la librería AAJ9780812222265

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 19,29
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

4.

Samuel, Lawrence R.
ISBN 10: 0812222261 ISBN 13: 9780812222265
Nuevos Cantidad: 1
Librería
GreatBookPrices
(Columbia, MD, Estados Unidos de America)
Valoración
[?]

Descripción Estado de conservación: New. Nº de ref. de la librería 18946447-n

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 18,14
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 2,24
A Estados Unidos de America
Destinos, gastos y plazos de envío

5.

Samuel, Lawrence R.
ISBN 10: 0812222261 ISBN 13: 9780812222265
Nuevos Cantidad: > 20
Librería
Paperbackshop-US
(Wood Dale, IL, Estados Unidos de America)
Valoración
[?]

Descripción 2013. PAP. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería TU-9780812222265

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 17,53
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,38
A Estados Unidos de America
Destinos, gastos y plazos de envío

6.

Lawrence R. Samuel
Editorial: University of Pennsylvania Press, United States (2013)
ISBN 10: 0812222261 ISBN 13: 9780812222265
Nuevos Paperback Cantidad: 10
Librería
Book Depository hard to find
(London, Reino Unido)
Valoración
[?]

Descripción University of Pennsylvania Press, United States, 2013. Paperback. Estado de conservación: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. What do consumers really want? In the mid-twentieth century, many marketing executives sought to answer this question by looking to the theories of Sigmund Freud and his followers. By the 1950s, Freudian psychology had become the adman s most powerful new tool, promising to plumb the depths of shoppers subconscious minds to access the irrational desires beneath their buying decisions. That the unconscious was the key to consumer behavior was a new idea in the field of advertising, and its impact was felt beyond the commercial realm. Centered on the fascinating lives of the brilliant men and women who brought psychoanalytic theories and practices from Europe to Madison Avenue and, ultimately, to Main Street, Freud on Madison Avenue tells the story of how midcentury advertisers changed American culture. Paul Lazarsfeld, Herta Herzog, James Vicary, Alfred Politz, Pierre Martineau, and the father of motivation research, Viennese-trained psychologist Ernest Dichter, adapted techniques from sociology, anthropology, and psychology to help their clients market consumer goods. Many of these researchers had fled the Nazis in the 1930s, and their decidedly Continental and intellectual perspectives on secret desires and inner urges sent shockwaves through WASP-dominated postwar American culture and commerce. Though popular, these qualitative research and persuasion tactics were not without critics in their time. Some of the tools the motivation researchers introduced, such as the focus group, are still in use, with consumer insights and account planning direct descendants of Freudian psychological techniques. Looking back, author Lawrence R. Samuel implicates Dichter s positive spin on the pleasure principle in the hedonism of the Baby Boomer generation, and he connects the acceptance of psychoanalysis in marketing culture to the rise of therapeutic culture in the United States. Nº de ref. de la librería BTE9780812222265

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 21,41
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

7.

Lawrence R. Samuel
Editorial: University of Pennsylvania Press
ISBN 10: 0812222261 ISBN 13: 9780812222265
Nuevos Paperback Cantidad: 5
Librería
THE SAINT BOOKSTORE
(Southport, Reino Unido)
Valoración
[?]

Descripción University of Pennsylvania Press. Paperback. Estado de conservación: New. New copy - Usually dispatched within 2 working days. Nº de ref. de la librería B9780812222265

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 17,15
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 7,77
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

8.

Samuel Lawrence R.
Editorial: University of Pennsylvania Press
ISBN 10: 0812222261 ISBN 13: 9780812222265
Nuevos Cantidad: 3
Librería
Majestic Books
(London, ,, Reino Unido)
Valoración
[?]

Descripción University of Pennsylvania Press. Estado de conservación: New. pp. 232. Nº de ref. de la librería 58066371

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 19,44
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 6,16
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

9.

Samuel, Lawrence R.
Editorial: University of Pennsylvania Press (2013)
ISBN 10: 0812222261 ISBN 13: 9780812222265
Nuevos Cantidad: 1
Librería
Books2Anywhere
(Fairford, GLOS, Reino Unido)
Valoración
[?]

Descripción University of Pennsylvania Press, 2013. PAP. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería CA-9780812222265

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 16,07
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 10,08
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

10.

Lawrence R. Samuel
Editorial: University of Pennsylvania Press (2013)
ISBN 10: 0812222261 ISBN 13: 9780812222265
Nuevos Paperback Cantidad: 1
Librería
Irish Booksellers
(Rumford, ME, Estados Unidos de America)
Valoración
[?]

Descripción University of Pennsylvania Press, 2013. Paperback. Estado de conservación: New. book. Nº de ref. de la librería M0812222261

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 29,89
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

Existen otras copia(s) de este libro

Ver todos los resultados de su búsqueda