Take one lively girl - Pucca, the daughter of a Chinese restaurateur - add the object of her affection, Garu (who's more interested in becoming a ninja), toss in some noodles and an array of colourful characters, and you have a property that's gone from cult Internet phenomenon to mainstream TV and beyond. This disarmingly charming 16-month calendar highlights the best of Pucca's adventures to date. It includes bonus temporary tattoos. Pucca began as the cheeky star of an animated online e-card service created by Korean company Vooz in 2000. After gaining popularity and licensing success in Korea and other parts of Asia, she arrived in Europe in 2004, a result of Jetix Europe acquiring the licensing and TV rights. A series of 2.5-minute flash animation shorts (produced by Vooz) followed, airing on various Jetix and MTV channels before being made into a longer series. The success of the shorts encouraged Jetix Europe to develop an animated series with Canada's Studio B which aired last year. Each episode was extended to seven minutes, the storyline developed, and some characters were given voices. The series debuted on a number of Jetix channels in the U.S., Japan, Latin America and much of Europe. Most recently, in February, it launched in Poland and Central and Eastern Europe. Simultaneously, the licensing program for Pucca was in development. Drawing inspiration from its vibrant visual style, the launch of Pucca products was focused on high-end channels, targeting teens. This campaign was supported by the debut of the original shorts on MTV channels across Europe, which developed awareness among the target market.About the Author:
Vooz Co., Ltd. is a Korean-based company and the creator of Pucca. Its main lines of business include character development, content (online, 2-D and 3-D animation, mobile, and game) development, and character licensing.
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