Few entrepreneurs can claim to have actually changed the way we live, but Ray Kroc is one of them. His revolutions in food service automation, franchising, shared national training and advertising have earned him a place beside the men who founded not merely businesses but entire new industries.
But even more interesting than Ray Kroc the business legend is Ray Kroc the man. Not your typical self-made tycoon, Kroc was 52 when he met the McDonald brothers and opened his first franchise.
Now meet Ray Kroc, the man behind the business legend, in his own words. Irrepressible enthusiast, perceptive people-watcher, and born storyteller, he will fascinate and inspire you. You'll never forget Ray Kroc.
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Ray Kroc was an American businessman most famous for founding McDonald's at the age of fifty-two. Widely regarded as one of the most successful entrepreneurs of the twentieth century, Kroc was unfailingly motivated, and continued to evolve and adapt his business practices up until his death to make McDonald's the worldwide phenomenon it is today. He died in California in 1984.Review:
"Columbus discovered America, Jefferson invented it, and Ray Kroc Big Mac'd it." --Tom Robbins, Esquire magazine
"A marvelous, zesty read, filled with the optimism and enthusiasm of Ray Kroc." --West Coast Review of Books
"He was past fifty before he ever thought of getting into the fast food business. Within a decade he was a millionaire, and his odyssey is a classic success story!" --Philadelphia Sunday Bulletin
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Descripción Henry Regnery Company, 1977. Hardcover. Estado de conservación: New. Never used!. Nº de ref. de la librería P110809282593
Descripción Henry Regnery Company. Hardcover. Estado de conservación: New. 0809282593 New Condition. Nº de ref. de la librería NEW6.0477352
Descripción Henry Regnery Company. Hardcover. Estado de conservación: New. 0809282593 New. Looks like an interesting title, learn more! We provide domestic tracking upon request. We provide personalized customer service and want you to have a great experience purchasing from us. 100% satisfaction guaranteed and thank you for your consideration. Nº de ref. de la librería S-0809282593
Descripción Henry Regnery Company, 1977. Hardcover. Estado de conservación: New. Nº de ref. de la librería DADAX0809282593
Descripción Henry Regnery Company, 1977. Hardcover. Estado de conservación: New. book. Nº de ref. de la librería M0809282593