Phrases That Sell : The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas

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9780809229772: Phrases That Sell : The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas

"An excellent 'ready reference' both for copywriters and for those entering the field." -- Robert Goldsborough, Special Projects Director Advertising Age "Holy smoke! This is amazing! A thesaurus for advertising copywriters. Where has it been all my life?" -- Denny Hatch, Editor Target Marketing Six seconds. That's all you have to grab your prospect's attention and make a sale. Use the right phrase or slogan, however, and you've made your sale. Use the wrong one, and you've lost your opportunity . . . maybe forever. Choosing the right phrase or slogan is vital to your success. And so is Phrases That Sell. It's the ultimate resource for anyone needing hands-on, instant access to the key phrases, slogans, and attention grabbers that will gain more attention and sell more product. Organized by category . . . indexed and cross-referenced for ease of use . . . loaded with expert advice on how to write copy that sells, Phrases That Sell covers everything, including those hard-to-describe product and service qualities and those product/service attributes that are subtle or abstract. It has 143 selling phrases to describe service, 153 for fun, 341 covering style and design, 180 phrases related to price, and much more! In this book you'll find:

  • 5,000+ sales phrases for consumer and business-to-business products and services
  • a copywriter's primer called "10 Basic Rules of Copywriting," with insider's tips on usage
  • a special section on the seven steps to writing winning slogans
  • Expert advice on how to target your message to specific audiences
Whether you sell products, ideas, or services . . . whether you are a novice or an old pro . . . this creative toolbox will give you fresh ideas, new perspectives, and renewed confidence. With Phrases That Sell at your side you'll be able to enthusiastically tackle the most challenging copywriting tasks and eliminate that dreaded "writer's block."

"Sinopsis" puede pertenecer a otra edición de este libro.

About the Author:

Edward Werz is the author of the very successful Letters That Sell and former executive vice president of Ascher-Gallant Publishing.

Sally Germain is editorial director for the Bureau for At-Risk Youth.

"Sobre este título" puede pertenecer a otra edición de este libro.

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WERZ
Editorial: Mcgraw Hill Publishers
ISBN 10: 0809229773 ISBN 13: 9780809229772
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Descripción Mcgraw Hill Publishers. Estado de conservación: New. Brand New. Nº de ref. de la librería 0809229773

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Edward Werz, Sally Germain
Editorial: CONTEMPORARY BOOKS INC, United States (1998)
ISBN 10: 0809229773 ISBN 13: 9780809229772
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Descripción CONTEMPORARY BOOKS INC, United States, 1998. Paperback. Estado de conservación: New. New.. Language: English . Brand New Book. An excellent ready reference both for copywriters and for those entering the field - Robert Goldsborough, Special Projects Director, Advertising Age. Holy smoke! This is amazing! A thesaurus for advertising copywriters. Where has it been all my life? - Denny Hatch, Editor, Target Marketing Six Seconds . That s all you have to grab your prospect s attention and make a sale. Use the right phrase or slogan, however, and you ve made your sale. Use the wrong one, and you ve lost your opportunity .maybe forever. Choosing the right phrase or slogan is vital to your success. And so is Phrases That Sell . It s the ultimate resource for anyone needing hands-on, instant access to the key phrases, slogans, and attention grabbers that will gain more attention and sell more product.Organized by category .indexed and cross-referenced for ease of use .loaded with expert advice on how to write copy that sells, Phrases That Sell covers everything, including those hard-to-describe product and service qualities and those product/service attributes that are subtle or abstract. It has 143 selling phrases to describe service, 153 for fun, 341 covering style and design, 180 phrases related to price, and much more!In this book you ll find: 5,000+ sales phrases for consumer and business-to-business products and services a copywriter s primer called 10 Basic Rules of Copywriting, with insider s tips on usage a special section on the seven steps to writing winning slogans; and, expert advice on how to target your message to specific audiences. Whether you sell products, ideas, or services .whether you are a novice or an old pro .this creative toolbox will give you fresh ideas, new perspectives, and renewed confidence. With Phrases That Sell at your side, you ll be able to enthusiastically tackle the most challenging copywriting tasks and eliminate that dreaded writer s block. Nº de ref. de la librería CBL9780809229772

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Descripción 1998. PAP. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería VJ-9780809229772

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Descripción 1998. PAP. Estado de conservación: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería IB-9780809229772

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Edward Werz, Sally Germain
Editorial: CONTEMPORARY BOOKS INC, United States (1998)
ISBN 10: 0809229773 ISBN 13: 9780809229772
Nuevos Paperback Cantidad: 1
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The Book Depository
(London, Reino Unido)
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Descripción CONTEMPORARY BOOKS INC, United States, 1998. Paperback. Estado de conservación: New. New.. Language: English . Brand New Book. An excellent ready reference both for copywriters and for those entering the field - Robert Goldsborough, Special Projects Director, Advertising Age. Holy smoke! This is amazing! A thesaurus for advertising copywriters. Where has it been all my life? - Denny Hatch, Editor, Target Marketing Six Seconds . That s all you have to grab your prospect s attention and make a sale. Use the right phrase or slogan, however, and you ve made your sale. Use the wrong one, and you ve lost your opportunity .maybe forever. Choosing the right phrase or slogan is vital to your success. And so is Phrases That Sell . It s the ultimate resource for anyone needing hands-on, instant access to the key phrases, slogans, and attention grabbers that will gain more attention and sell more product.Organized by category .indexed and cross-referenced for ease of use .loaded with expert advice on how to write copy that sells, Phrases That Sell covers everything, including those hard-to-describe product and service qualities and those product/service attributes that are subtle or abstract. It has 143 selling phrases to describe service, 153 for fun, 341 covering style and design, 180 phrases related to price, and much more!In this book you ll find: 5,000+ sales phrases for consumer and business-to-business products and services a copywriter s primer called 10 Basic Rules of Copywriting, with insider s tips on usage a special section on the seven steps to writing winning slogans; and, expert advice on how to target your message to specific audiences. Whether you sell products, ideas, or services .whether you are a novice or an old pro .this creative toolbox will give you fresh ideas, new perspectives, and renewed confidence. With Phrases That Sell at your side, you ll be able to enthusiastically tackle the most challenging copywriting tasks and eliminate that dreaded writer s block. Nº de ref. de la librería CBL9780809229772

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Edward Werz, Sally Germain
Editorial: CONTEMPORARY BOOKS INC, United States (1998)
ISBN 10: 0809229773 ISBN 13: 9780809229772
Nuevos Paperback Cantidad: 10
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Descripción CONTEMPORARY BOOKS INC, United States, 1998. Paperback. Estado de conservación: New. New.. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. An excellent ready reference both for copywriters and for those entering the field - Robert Goldsborough, Special Projects Director, Advertising Age. Holy smoke! This is amazing! A thesaurus for advertising copywriters. Where has it been all my life? - Denny Hatch, Editor, Target Marketing Six Seconds . That s all you have to grab your prospect s attention and make a sale. Use the right phrase or slogan, however, and you ve made your sale. Use the wrong one, and you ve lost your opportunity .maybe forever. Choosing the right phrase or slogan is vital to your success. And so is Phrases That Sell . It s the ultimate resource for anyone needing hands-on, instant access to the key phrases, slogans, and attention grabbers that will gain more attention and sell more product.Organized by category .indexed and cross-referenced for ease of use .loaded with expert advice on how to write copy that sells, Phrases That Sell covers everything, including those hard-to-describe product and service qualities and those product/service attributes that are subtle or abstract. It has 143 selling phrases to describe service, 153 for fun, 341 covering style and design, 180 phrases related to price, and much more!In this book you ll find: 5,000+ sales phrases for consumer and business-to-business products and services a copywriter s primer called 10 Basic Rules of Copywriting, with insider s tips on usage a special section on the seven steps to writing winning slogans; and, expert advice on how to target your message to specific audiences. Whether you sell products, ideas, or services .whether you are a novice or an old pro .this creative toolbox will give you fresh ideas, new perspectives, and renewed confidence. With Phrases That Sell at your side, you ll be able to enthusiastically tackle the most challenging copywriting tasks and eliminate that dreaded writer s block. Nº de ref. de la librería BTE9780809229772

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Werz, Edward
Editorial: McGraw-Hill Education (1998)
ISBN 10: 0809229773 ISBN 13: 9780809229772
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Murray Media
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Descripción McGraw-Hill Education, 1998. Paperback. Estado de conservación: New. Nº de ref. de la librería 0809229773

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Werz, Edward; Germain, Sally
Editorial: McGraw-Hill Education
ISBN 10: 0809229773 ISBN 13: 9780809229772
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Qwestbooks COM LLC
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Descripción McGraw-Hill Education. PAPERBACK. Estado de conservación: New. 0809229773. Nº de ref. de la librería Z0809229773ZN

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Edward Werz; Sally Germain
ISBN 10: 0809229773 ISBN 13: 9780809229772
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Descripción Estado de conservación: New. Depending on your location, this item may ship from the US or UK. Nº de ref. de la librería 97808092297720000000

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