"Mr. Levinson has written an absorbing history of one company's amazing rise - and what such success means in a nation with conflicting ideals about big business." (The New York Times)"Reseña del editor:
The "Great A&P and the Struggle for Small Business in America" is the story of a stunningly successful company that forever changed how Americans shop and what Americans eat. It is a brilliant business history, the story of how George and John Hartford took over their father's business and reshaped it again and again, turning it into a vertically integrated behemoth that paved the way for every big-box retailer to come. George demanded a rock-solid balance sheet; John was the marketer entrepreneur who led A&P through seven decades of rapid changes. Together, they built the modern consumer economy by turning the archaic retail industry into a highly efficient system for distributing food at low cost.
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Descripción Hill & Wang Pub, 2012. Paperback. Estado de conservación: Brand New. 358 pages. 8.25x5.50x1.25 inches. In Stock. Nº de ref. de la librería zk0809051435
Descripción Hill and Wang, 2012. Paperback. Estado de conservación: New. Nº de ref. de la librería P110809051435