Brand NFL: Making and Selling America's Favorite Sport

3,62 valoración promedio
( 50 valoraciones por Goodreads )
 
9780807871560: Brand NFL: Making and Selling America's Favorite Sport
Ver todas las copias de esta edición ISBN.
 
 

Book by Oriard Michael

"Sinopsis" puede pertenecer a otra edición de este libro.

Críticas:

"Oriard, a former pro player and current professor, makes the epic tale of the NFL's touchdown drive from tainted image to powerhouse brand as intensely exciting as a Sunday game on a highlight reel."--Robert Lipsyte, contributing writer, "The New York ""Brand NFL" is the definitive account of America's most compelling sport. Michael Oriard's book is at once a powerful story and an erudite history, told by a writer whose authority is equaled by his flair."--Sally Jenkins, sports columnist, "The W "Oriard speaks about football from a unique perspective: an academic who has plied his trade in the trenches. His new book, "Brand NFL" tackles the game's racial politics, labor disputes, and big-bucks marketing campaigns with candor and pungent crit Oriard speaks about football from a unique perspective: an academic who has plied his trade in the trenches. His new book, Brand NFL tackles the game's racial politics, labor disputes, and big-bucks marketing campaigns with candor and pungent critiques.--Chronicle of Higher Education Detailed, compelling, and strangely fascinating. . . . This book's signal contribution to our understanding of leisure, culture, and sport in America makes it highly recommended.--Library Journal, starred review Oriard, a former pro player and current professor, makes the epic tale of the NFL's touchdown drive from tainted image to powerhouse brand as intensely exciting as a Sunday game on a highlight reel.--Robert Lipsyte, contributing writer, The New York Times Brand NFL is the definitive account of America's most compelling sport. Michael Oriard's book is at once a powerful story and an erudite history, told by a writer whose authority is equaled by his flair.--Sally Jenkins, sports columnist, The Washington Post The Real All Americans and coauthor, with Lance Armstrong, of the bestselling It's Not About the Bike [A] thoughtful, informative overview. . . . Oriard wonders whether the NFL may have gained the whole world but lost, or at least compromised, its soul. . . . The combination of [Oriard's] playing experience and his deep knowledge of the league's inner business workings makes for a unique and useful point of view. . . . In the end Oriard, for all his toughness, reveals himself to be something of a romantic. . . . Oriard is right to insist that if pro football permits the essential nature of the game to be lost in all that marketing, if it becomes all sizzle and no steak, something very American and very valuable also will be lost.--Washington Post Book World Brand NFL explains how [Oriard's] old sport transformed within four decades from 'rinky-dink sideshow, ' baseball's thuggish kid brother, into arguably America's favorite entertainment.--Financial Times "Brand NFL" is the definitive account of America's most compelling sport. Michael Oriard's book is at once a powerful story and an erudite history, told by a writer whose authority is equaled by his flair.--Sally Jenkins, sports columnist, "The Washington Post" The Real All Americans" and coauthor, with Lance Armstrong, of the bestselling "It's Not About the Bike" "Brand NFL" explains how [Oriard's] old sport transformed within four decades from 'rinky-dink sideshow, ' baseball's thuggish kid brother, into arguably America's favorite entertainment.--"Financial Times" "Detailed, compelling, and strangely fascinating. . . . This book's signal contribution to our understanding of leisure, culture, and sport in America makes it highly recommended."--"Library Journal," starred review ""Brand NFL" explains how [Oriard's] old sport transformed within four decades from 'rinky-dink sideshow, ' baseball's thuggish kid brother, into arguably America's favorite entertainment."--"Financial Times" "[A] thoughtful, informative overview. . . . Oriard wonders whether the NFL may have gained the whole world but lost, or at least compromised, its soul. . . . The combination of [Oriard's] playing experience and his deep knowledge of the league's inner business workings makes for a unique and useful point of view. . . . In the end Oriard, for all his toughness, reveals himself to be something of a romantic. . . . Oriard is right to insist that if pro football permits the essential nature of the game to be lost in all that marketing, if it becomes all sizzle and no steak, something very American and very valuable also will be lost."--"Washington Post Book World" Oriard, a former pro player and current professor, makes the epic tale of the NFL's touchdown drive from tainted image to powerhouse brand as intensely exciting as a Sunday game on a highlight reel.-Robert Lipsyte, contributing writer, "The New York Times" Detailed, compelling, and strangely fascinating. . . . This book's signal contribution to our understanding of leisure, culture, and sport in America makes it highly recommended.-"Library Journal", starred review "Provides an excellent history of the NFL. . . . Sophisticated and accessible. . . . Especially appropriate for undergraduate and non-scholarly readers."-"American Studies" Enlightening and well researched. With his casual humor and refreshing lack of academic-speak, Oriard has fashioned a riveting examination of how a violent sport has become a staggering mainstream American success.-"Publishers Weekly" Only an offensive center could have written this book! Michael Oriard is detailed, conscientious, and accurate. This is the most comprehensive document of NFL growth I have seen.-Bill Curry "An excellent addition to the literature on sport. . . . Recommended."-"CHOICE" "Brand NFL" is the definitive account of America's most compelling sport.-Sally Jenkins, sports columnist, "The Washington Post" "A fascinating journey from the 1969 beginning of Pete Rozelle's reign and his revolutionary idea of revenue sharing to the 2007 hiring of Roger Goddell and the failure to persuade cable providers to carry the league's network as a part of their basic packages."-"Aethlon"

Reseña del editor:

Professional football today is an $8 billion sports entertainment industry--and the most popular spectator sport in America, with designs on expansion across the globe. In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life. New to the paperback edition is Oriard's analysis of the offseason labor negotiations and their potential effects on the future of the sport, and his account of how the NFL is dealing with the latest research on concussions and head injuries. |In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life. New to the paperback edition is Oriard's analysis of the offseason labor negotiations and their potential effects on the future of the sport, and his account of how the NFL is dealing with the latest research on concussions and head injuries.

"Sobre este título" puede pertenecer a otra edición de este libro.

Los mejores resultados en AbeBooks

1.

Oriard, Michael
ISBN 10: 0807871567 ISBN 13: 9780807871560
Nuevo Cantidad disponible: > 20
Librería
Pbshop
(Wood Dale, IL, Estados Unidos de America)
Valoración
[?]

Descripción 2010. PAP. Condición: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. del artículo: IB-9780807871560

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 10,39
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,21
A Estados Unidos de America
Destinos, gastos y plazos de envío

2.

Michael Oriard
Publicado por University of North Carolina Press
ISBN 10: 0807871567 ISBN 13: 9780807871560
Nuevo Cantidad disponible: > 20
Librería
INDOO
(Avenel, NJ, Estados Unidos de America)
Valoración
[?]

Descripción University of North Carolina Press. Condición: New. Brand New. Nº de ref. del artículo: 0807871567

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 11,50
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 2,90
A Estados Unidos de America
Destinos, gastos y plazos de envío

3.

Oriard, Michael
Publicado por University of North Carolina Press 9/12/2010 (2010)
ISBN 10: 0807871567 ISBN 13: 9780807871560
Nuevo Paperback or Softback Cantidad disponible: 5
Librería
BargainBookStores
(Grand Rapids, MI, Estados Unidos de America)
Valoración
[?]

Descripción University of North Carolina Press 9/12/2010, 2010. Paperback or Softback. Condición: New. Brand NFL: Making and Selling America's Favorite Sport. Book. Nº de ref. del artículo: BBS-9780807871560

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 14,76
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

4.

Oriard, Michael
Publicado por The University of North Carolina Press
ISBN 10: 0807871567 ISBN 13: 9780807871560
Nuevo PAPERBACK Cantidad disponible: 1
Librería
Qwestbooks COM LLC
(Bensalem, PA, Estados Unidos de America)
Valoración
[?]

Descripción The University of North Carolina Press. PAPERBACK. Condición: New. 0807871567. Nº de ref. del artículo: Z0807871567ZN

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 14,89
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

5.

Oriard, Michael
Publicado por The University of North Caroli (2010)
ISBN 10: 0807871567 ISBN 13: 9780807871560
Nuevo Paperback Cantidad disponible: > 20
Librería
Murray Media
(North Miami Beach, FL, Estados Unidos de America)
Valoración
[?]

Descripción The University of North Caroli, 2010. Paperback. Condición: New. Never used!. Nº de ref. del artículo: 0807871567

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 13,62
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 1,60
A Estados Unidos de America
Destinos, gastos y plazos de envío

6.

Oriard, Michael
Publicado por The University of North Carolina Press
ISBN 10: 0807871567 ISBN 13: 9780807871560
Nuevo PAPERBACK Cantidad disponible: 15
Librería
Lakeside Books
(Benton Harbor, MI, Estados Unidos de America)
Valoración
[?]

Descripción The University of North Carolina Press. PAPERBACK. Condición: New. 0807871567 BRAND NEW, GIFT QUALITY! NOT OVERSTOCKS OR MARKED UP REMAINDERS! DIRECT FROM THE PUBLISHER!|1.12. Nº de ref. del artículo: OTF-Y-9780807871560

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 12,48
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,21
A Estados Unidos de America
Destinos, gastos y plazos de envío

7.

Michael Oriard
Publicado por The University of North Carolina Press, United States (2010)
ISBN 10: 0807871567 ISBN 13: 9780807871560
Nuevo Paperback Cantidad disponible: 10
Librería
Book Depository International
(London, Reino Unido)
Valoración
[?]

Descripción The University of North Carolina Press, United States, 2010. Paperback. Condición: New. 2nd Revised edition. Language: English . Brand New Book. Professional football today is an $8 billion sports entertainment industry--and the most popular spectator sport in America, with designs on expansion across the globe. In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life. New to the paperback edition is Oriard s analysis of the offseason labor negotiations and their potential effects on the future of the sport, and his account of how the NFL is dealing with the latest research on concussions and head injuries. |In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life. New to the paperback edition is Oriard s analysis of the offseason labor negotiations and their potential effects on the future of the sport, and his account of how the NFL is dealing with the latest research on concussions and head injuries. Nº de ref. del artículo: AAC9780807871560

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 16,81
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

8.

Michael Oriard
Publicado por The University of North Carolina Press, United States (2010)
ISBN 10: 0807871567 ISBN 13: 9780807871560
Nuevo Paperback Cantidad disponible: 10
Librería
The Book Depository
(London, Reino Unido)
Valoración
[?]

Descripción The University of North Carolina Press, United States, 2010. Paperback. Condición: New. 2nd Revised edition. Language: English . Brand New Book. Professional football today is an $8 billion sports entertainment industry--and the most popular spectator sport in America, with designs on expansion across the globe. In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life. New to the paperback edition is Oriard s analysis of the offseason labor negotiations and their potential effects on the future of the sport, and his account of how the NFL is dealing with the latest research on concussions and head injuries. |In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life. New to the paperback edition is Oriard s analysis of the offseason labor negotiations and their potential effects on the future of the sport, and his account of how the NFL is dealing with the latest research on concussions and head injuries. Nº de ref. del artículo: AAC9780807871560

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 16,83
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

9.

Michael Oriard
ISBN 10: 0807871567 ISBN 13: 9780807871560
Nuevo Paperback Cantidad disponible: 1
Librería
Grand Eagle Retail
(Wilmington, DE, Estados Unidos de America)
Valoración
[?]

Descripción Paperback. Condición: New. 2nd. Paperback. Professional football today is an $8 billion sports entertainment industry--and the most popular spectator sport in America, with designs on expansion across the globe. In this astute fiel.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 332 pages. 0.508. Nº de ref. del artículo: 9780807871560

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 18,14
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

10.

Michael Oriard
Publicado por University of North Carolina Press
ISBN 10: 0807871567 ISBN 13: 9780807871560
Nuevo Paperback Cantidad disponible: > 20
Librería
BuySomeBooks
(Las Vegas, NV, Estados Unidos de America)
Valoración
[?]

Descripción University of North Carolina Press. Paperback. Condición: New. 344 pages. Dimensions: 9.1in. x 6.0in. x 0.9in.Professional football today is an 8 billion sports entertainment industry--and the most popular spectator sport in America, with designs on expansion across the globe. In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life. New to the paperback edition is Oriards analysis of the offseason labor negotiations and their potential effects on the future of the sport, and his account of how the NFL is dealing with the latest research on concussions and head injuries. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Nº de ref. del artículo: 9780807871560

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 18,22
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

Existen otras copia(s) de este libro

Ver todos los resultados de su búsqueda