This volume is the first to illustrate the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the critical guidelines and philosophical underpinnings of public relations and as such should guide pedagogy and practice. It also supplies pedagogic and critical standards with which to meet the needs of an increasingly sophisticated society that tends to reject all of public relations as propaganda. With the enormous amount of money spent on product publicity and public policy debates, this book gives practitioners a sense of whether their public relations campaigns make a contribution to the organizational bottom line by means of achieving the timeless standards of the art of rhetoric.
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University of Houston, USA University of Maryland/College Park University of Maryland, USAReview:
The variety of approaches and perspectives represented in this volume deliver on the editors' promise that rhetorical and critical studies such as theirs can broaden and enrich our understanding of public relations.
...particularly useful to those public relations educators who approach the field from a journalistic perspective....achieves its goal of providing a valuable perspective for re-examining the goals and methods of public relations.
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Descripción Lawrence Erlbaum. Estado de conservación: BRAND NEW. BRAND NEW Softcover-344pp - This title is now printed on demand - please allow an added 2-3 weeks for shipment! A Brand New Quality Book from a Full-Time Bookshop in business since 1992!. Nº de ref. de la librería 2009623
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Descripción Lawrence Erlbaum Assoc Inc, 1992. Paperback. Estado de conservación: Brand New. 1st edition. 344 pages. 9.25x6.25x0.75 inches. In Stock. Nº de ref. de la librería zk0805844724
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Descripción Routledge, 1992. Paperback. Estado de conservación: New. book. Nº de ref. de la librería 0805844724