Sex in Advertising: Perspectives on the Erotic Appeal (Routledge Communication Series)

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9780805841183: Sex in Advertising: Perspectives on the Erotic Appeal (Routledge Communication Series)
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Reseña del editor:

Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writers answer these questions as they address the following issues associated with sex in today's advertising environment: gender differences and representation, unintended social effects, subliminal embeds, appeals to the homosexual community, and new media. The book contains a blend of perspectives, including original experimental studies, interpretive and historical analyses, and cultural critiques.

The definitive source on sex in advertising, this book:
*is centralized around a singular theme: Understanding how sex in advertising appeals work and why they are so prevalent;
*includes multiple perspectives to capture the richness of sexual appeals;
*brings together viewpoints from both well-known scholars and writers;
*provides a wealth of ideas and research questions for those interested in the topic; and
*contains discussions of sex in advertising from its roots in the 1700s to online advertising today and beyond.

The book is must reading for advertising and gender researchers, scholars, and students. Anyone interested in mass media, consumer psychology, and popular culture will find this book an essential resource.

Biografía del autor:

Tom Reichert, Ph.D. (Tuscaloosa, AL), an Advertising Professor at the University of Alabama, had dedicated ten years to studying the prevalence of sex in advertising and its effect on persuasion. He had published on this topic in many scholarly journals, is a contributor to the Encyclopedia of Advertising, and is the lead editor and a contributor to Sex in Advertising: Perspectives on the Erotic Appeal.

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9780805841176: Sex in Advertising: Perspectives on the Erotic Appeal (Routledge Communication Series)

Edición Destacada

ISBN 10:  0805841172 ISBN 13:  9780805841176
Editorial: Routledge, 2003
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Tom Reichert (Editor), Jacqueline Lambiase (Editor)
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Descripción Routledge, 2002. Paperback. Condición: New. Nº de ref. del artículo: DADAX0805841180

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Reichert, Tom
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REICHERT, TOM; LAMBIASE, JACQUELINE.
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Descripción Routledge, 2018. Paperback. Condición: NEW. 9780805841183 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Print on Demand title, produced to the highest standard, and there would be a delay in dispatch of around 10 working days. For all enquiries, please contact Herb Tandree Philosophy Books directly - customer service is our primary goal. Nº de ref. del artículo: HTANDREE0265773

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Descripción Taylor Francis Inc, United States, 2003. Paperback. Condición: New. New.. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writers answer these questions as they address the following issues associated with sex in today s advertising environment: gender differences and representation, unintended social effects, subliminal embeds, appeals to the homosexual community, and new media. The book contains a blend of perspectives, including original experimental studies, interpretive and historical analyses, and cultural critiques. The definitive source on sex in advertising, this book: *is centralized around a singular theme: Understanding how sex in advertising appeals work and why they are so prevalent; *includes multiple perspectives to capture the richness of sexual appeals; *brings together viewpoints from both well-known scholars and writers; *provides a wealth of ideas and research questions for those interested in the topic; and *contains discussions of sex in advertising from its roots in the 1700s to online advertising today and beyond. The book is must reading for advertising and gender researchers, scholars, and students. Anyone interested in mass media, consumer psychology, and popular culture will find this book an essential resource. Nº de ref. del artículo: BTE9780805841183

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Reichert, Tom (Editor)/ Lambiase, Jacqueline (Editor)
Publicado por Lawrence Erlbaum Assoc Inc (2003)
ISBN 10: 0805841180 ISBN 13: 9780805841183
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Descripción Lawrence Erlbaum Assoc Inc, 2003. Paperback. Condición: Brand New. 1st edition. 294 pages. 9.00x6.00x0.75 inches. In Stock. Nº de ref. del artículo: __0805841180

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Tom Reichert
Publicado por Routledge 2003-01-12 (2003)
ISBN 10: 0805841180 ISBN 13: 9780805841183
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Descripción Routledge 2003-01-12, 2003. Condición: New. Brand new book, sourced directly from publisher. Dispatch time is 4-5 working days from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Nº de ref. del artículo: NU-TNFPD-00063799

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