Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writers answer these questions as they address the following issues associated with sex in today's advertising environment: gender differences and representation, unintended social effects, subliminal embeds, appeals to the homosexual community, and new media. The book contains a blend of perspectives, including original experimental studies, interpretive and historical analyses, and cultural critiques.
The definitive source on sex in advertising, this book:
*is centralized around a singular theme: Understanding how sex in advertising appeals work and why they are so prevalent;
*includes multiple perspectives to capture the richness of sexual appeals;
*brings together viewpoints from both well-known scholars and writers;
*provides a wealth of ideas and research questions for those interested in the topic; and
*contains discussions of sex in advertising from its roots in the 1700s to online advertising today and beyond.
The book is must reading for advertising and gender researchers, scholars, and students. Anyone interested in mass media, consumer psychology, and popular culture will find this book an essential resource.
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Descripción Taylor and Francis, 2003. PAP. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería VT-9780805841183
Descripción Lawrence Erlbaum. Estado de conservación: BRAND NEW. BRAND NEW Softcover-306pp - This title is now printed on demand - please allow an added 2-3 weeks for shipment! A Brand New Quality Book from a Full-Time Bookshop in business since 1992!. Nº de ref. de la librería 2009394
Descripción Lawrence Erlbaum Assoc Inc, 2003. Paperback. Estado de conservación: Brand New. 1st edition. 294 pages. 9.00x6.00x0.75 inches. In Stock. Nº de ref. de la librería __0805841180
Descripción Routledge, 2002. Paperback. Estado de conservación: New. Nº de ref. de la librería P110805841180
Descripción Routledge, 2002. Paperback. Estado de conservación: New. Nº de ref. de la librería DADAX0805841180