The emergence of relationship management as a paradigm for public relations scholarship and practice requires a close examination of just what is achieved by public relations--its definition, function and value, and the benefits it generates. Initiated by the editors' interest in cross-disciplinary exploration, this volume evolved to its current form as a result of the need for a framework for understanding public relations and the potential impact of organization-public relationships on the study, practice, and teaching of public relations. Ledingham and Bruning include contributions that present state-of-the-art research in relationship management, applications of the relational perspective to various components of public relations, and the implications of the approach to influence further research and practice. The discussion conducted here is certain to influence and promote future theory and practice on the concept of relationship management.
"Sinopsis" puede pertenecer a otra edición de este libro.
As this book would be most appropriate for a graduate level class in public relations, the various viewpoints could be an asset. As supplementary reading, it could generate lively discussion in a class as different issues and approaches are discussed.
—Journalism & Mass Communication Educator
"Sobre este título" puede pertenecer a otra edición de este libro.
Descripción Routledge, 2001. Paperback. Estado de conservación: New. Nº de ref. de la librería DADAX0805841032
Descripción Routledge, 2001. Paperback. Estado de conservación: New. book. Nº de ref. de la librería 0805841032