Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy - Tapa dura

9780805817300: Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy

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ISBN 10: 0805817301 ISBN 13: 9780805817300

Editorial: Psychology Press, 2001

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The goal of this book is to help business managers and academic researchers understand the means-end perspective and the methods by which it is used, and to demonstrate how to use the means-end approach to develop better marketing and advertising strategy. The authors discuss methodological issues regarding interviewing and coding, present applications of the means-end approach to marketing and advertising problems, and describe the conceptual foundations of the means-end approach.

This book is of interest to academic researchers in marketing and related fields, graduate students in business, marketing research professionals, and business managers. It is intended as a reference book containing ideas about the means-end approach and its applications.

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Richmont Partners

Pennsylvania State University

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EditorialPsychology Press
A�o de publicaci�n2001
ISBN 10 0805817301
ISBN 13 9780805817300
Encuadernaci�nTapa dura
IdiomaIngl�s
N�mero de edici�n1
N�mero de p�ginas466
EditorReynolds Thomas J., Olson Jerry C.

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9780805817317: Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy

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Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy

Publicado por Psychology Press, 2001

ISBN 10: 0805817301 ISBN 13: 9780805817300

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Librería: KuleliBooks, Phoenix, AZ, Estados Unidos de America

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Condici�n: Good. The book may have minor cosmetic wear (i.e. creased spine/cover, scratches, curled corners, folded pages, minor sunburn, minor water damage, minor bent). The book may have some highlights/notes/underlined pages - Accessories such as CD, codes, toys, may not be included - Safe and Secure Mailer - No Hassle Return. N� de ref. del art�culo: 521RNJ000YFT

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Understanding Consumer Decision Making : The Means-End Approach to Marketing and Advertising Strategy

Publicado por Taylor & Francis Group, 2001

ISBN 10: 0805817301 ISBN 13: 9780805817300

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Contours of the Fantastic: Selected Essays from the Eighth International Conference on the Fantastic in the Arts (Contributions to the Study of Science Fiction and Fantasy)

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Understanding Consumer Decision Making: The Means-End Approach to Marketing and Advertising Strategy

Thomas J. Reynolds; Jerry C. Olson

Publicado por Lawrence Erlbaum Associates, 2001

ISBN 10: 0805817301 ISBN 13: 9780805817300

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Librería: killarneybooks, Inagh, CLARE, Irlanda

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Hardcover. Condici�n: Near Fine. 1st Edition. Oversized hardcover, xvii + 447 pages, NOT ex-library. Weight 940g. Book is clean and bright throughout with unmarked text, free of inscriptions and stamps, firmly bound. Minor handling wear. Issued without a dust jacket. -- An exploration of consumer behaviour through the lens of the means-end approach. This book provides valuable insights into how consumers make decisions by connecting product attributes with personal values and benefits. The means-end approach offers a structured framework for understanding these connections and helps marketers create strategies that resonate with consumers' deeper motivations. With contributions from experts in the field, the book covers various aspects of consumer decision-making processes, including the importance of values in consumption, hierarchical decision models, and the integration of this approach into marketing and advertising strategies. It also discusses how this framework can be used to develop more effective advertising messages and market positioning, making it a crucial resource for marketing professionals, advertisers, and business strategists. By focusing on the psychological underpinnings of consumer choices, this volume sheds light on the implicit reasons why people choose specific products and brands. It offers tools for improving communication and understanding consumer values, thus helping brands better align their products with customer needs. N� de ref. del art�culo: 010628

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Understanding Consumer Making

Thomas J. Reynolds and Jerry C. Olson,

Publicado por Psychology Press, 2001

ISBN 10: 0805817301 ISBN 13: 9780805817300

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Understanding Consumer Making

Thomas J. Reynolds and Jerry C. Olson,

Publicado por Psychology Press, 2001

ISBN 10: 0805817301 ISBN 13: 9780805817300

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Condici�n: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide. N� de ref. del art�culo: ABNR-136549

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