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Sinopsis
Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School''s most popular professors
What''s behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL―along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals?
Anita Elberse, Harvard Business School''s expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking book, she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products―the movies, television shows, songs, and books that are hugely expensive to produce and market―is the surest path to long-term success. Along the way, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums, and how digital technologies are transforming the entertainment landscape.
Full of inside stories emerging from Elberse''s unprecedented access to some of the world''s most successful entertainment brands, Blockbusters is destined to become required reading for anyone seeking to understand how the entertainment industry really works―and how to navigate today''s high-stakes business world at large.
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Acerca del autor
Anita Elberse, the Lincoln Filene Professor of Business Administration at the Harvard Business School, is one of the youngest female professors to be awarded tenure in the School’s history. Her work has been featured in The New York Times, The Wall Street Journal, Variety, and Fortune. She is the author of Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment. She lives in Boston, Massachusetts.
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Blockbusters: Hit-Making, Risk-Taking, and the Big Business of Entertainment
Publicado por
Henry Holt & Company, 2013
ISBN 10: 0805094334
ISBN 13: 9780805094336
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Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardback. Condición: Good. Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School's most popular professors. What's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL--along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking book, she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products--the movies, television shows, songs, and books that are hugely expensive to produce and market--is the surest path to long-term success. Along the way, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums, and how digital technologies are transforming the entertainment landscape. Full of inside stories emerging from Elberse's unprecedented access to some of the world's most successful entertainment brands, Blockbusters is destined to become required reading for anyone seeking to understand how the entertainment industry really works--and how to navigate today's high-stakes business world at large. Nº de ref. del artículo: 00076213514
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Blockbusters: Hit-Making, Risk-Taking, and the Big Business of Entertainment
Publicado por
Henry Holt & Company, 2013
ISBN 10: 0805094334
ISBN 13: 9780805094336
Antiguo o usado
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Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardback. Condición: Fair. Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School's most popular professors. What's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL--along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking book, she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products--the movies, television shows, songs, and books that are hugely expensive to produce and market--is the surest path to long-term success. Along the way, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums, and how digital technologies are transforming the entertainment landscape. Full of inside stories emerging from Elberse's unprecedented access to some of the world's most successful entertainment brands, Blockbusters is destined to become required reading for anyone seeking to understand how the entertainment industry really works--and how to navigate today's high-stakes business world at large. Nº de ref. del artículo: 00109229456
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Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment
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Henry Holt and Co., 2013
ISBN 10: 0805094334
ISBN 13: 9780805094336
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Librería: Zoom Books Company, Lynden, WA, Estados Unidos de America
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Condición: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Nº de ref. del artículo: ZBV.0805094334.VG
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Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment
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Henry Holt and Co. (edition 1st Edition, 1st Printing), 2013
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Hardcover. Condición: Very Good. 1st Edition, 1st Printing. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Nº de ref. del artículo: 0805094334-11-1-29
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Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment
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ISBN 13: 9780805094336
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Librería: More Than Words, Waltham, MA, Estados Unidos de America
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Condición: Good. . good. All orders guaranteed and ship within 24 hours. Before placing your order for please contact us for confirmation on the book's binding. Check out our other listings to add to your order for discounted shipping. Nº de ref. del artículo: WAL-K-5f-001983
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Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment
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Henry Holt and Co., 2013
ISBN 10: 0805094334
ISBN 13: 9780805094336
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Librería: Wonder Book, Frederick, MD, Estados Unidos de America
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Condición: Good. Good condition. Very Good dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Nº de ref. del artículo: R09A-02669
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Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment
Publicado por
Henry Holt and Co., 2013
ISBN 10: 0805094334
ISBN 13: 9780805094336
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Librería: Wonder Book, Frederick, MD, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Nº de ref. del artículo: A04A-03489
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Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment
Publicado por
Henry Holt and Co., 2013
ISBN 10: 0805094334
ISBN 13: 9780805094336
Antiguo o usado
Tapa dura
Librería: Wonder Book, Frederick, MD, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Very Good condition. Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Nº de ref. del artículo: O13P-01327
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Blockbusters: Hit-Making, Risk-Taking, and the Big Business of Entertainment
Publicado por
Henry Holt & Company, 2013
ISBN 10: 0805094334
ISBN 13: 9780805094336
Antiguo o usado
Tapa dura
Librería: World of Books Inc, Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
Hardback. Condición: Good. Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School's most popular professors. What's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL--along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking book, she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products--the movies, television shows, songs, and books that are hugely expensive to produce and market--is the surest path to long-term success. Along the way, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums, and how digital technologies are transforming the entertainment landscape. Full of inside stories emerging from Elberse's unprecedented access to some of the world's most successful entertainment brands, Blockbusters is destined to become required reading for anyone seeking to understand how the entertainment industry really works--and how to navigate today's high-stakes business world at large. Nº de ref. del artículo: CIN0805094334G
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Blockbusters : Hit-Making, Risk-Taking, and the Big Business of Entertainment
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Holt & Company, Henry, 2013
ISBN 10: 0805094334
ISBN 13: 9780805094336
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Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
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Condición: Very Good. 1st Edition, 1st Printing. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Nº de ref. del artículo: 3933748-6
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