Age of Propaganda: The Everyday Use and Abuse of Persuasion

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9780805074031: Age of Propaganda: The Everyday Use and Abuse of Persuasion
Review:

"We're all headed for an 'ignorance spiral' if we don't stop American standards of persuasion from deteriorating . . . Don't be part of the problem. Read the book."--"Philadelphia Inquirer" "A brilliant tour-de-force . . . about the most pervasive cultural phenomena of our time."--George Gerbner, Dean Emeritus of the Annenberg School of Communication "The authors . . . inform, provoke, and occasionally shock the reader about the ways in which our beliefs, preferences, and choices are constantly influenced."--Mahzarin Banaji, Yale University "After reading this book, I have begun to doubt that I ever had much control over how I have been influenced by media hype and clever half-truths."--James Randi, debunker of psychic fraud and author of "Flim-Flam" and "The Mask of Nostradamus" "I could easily list ten reasons why you should read this book, but your boss and colleagues will probably tell you more about it at the office tomorrow--or worse, your competitors will show you next week."--Peter H. Farquhar, Center for Product Research, Carnegie-Mellon University "A gold mine of valuable information and insights into the persuasion process."--Robert B. Cialdini, Arizona State University, and author of "Influence" "A people's guide to baloney-detecting."--"Seattle Times"

From the Publisher:

Americans create 57% of the world's advertising while representing only 6% of its population; half of our waking hours are spent immersed in the mass media. Persuasion has always been integral to the democratic process, but increasingly, thoughtful discussion is being replaced with simplistic soundbites and manipulative messages. Drawing on the history of propaganda as well as on contemporary research in social psychology, "Age of Propaganda" shows how the tactics used by political campaigners, sales agents, advertisers, televangelists, demagogues, and others often take advantage of our emotions by appealing to our deepest fears and most irrational hopes, creating a distorted vision of the world we live in. This revised and updated edition includes coverage of the Clinton/Lewinsky scandal, recent election campaigns, talk radio, teen suicide, U.F.O. abductions, the Columbine shootings, and novel propaganda tactics based on hypocrisy and false allegations.

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Descripción Holt Paperbacks, 2001. Estado de conservación: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: "We're all headed for an 'ignorance spiral' if we don't stop American standards of persuasion from deteriorating . . . Don't be part of the problem. Read the book."Philadelphia Inquirer "A brilliant tour-de-force . . . about the most pervasive cultural phenomena of our time."George Gerbner, Dean Emeritus of the Annenberg School of Communication "The authors . . . inform, provoke, and occasionally shock the reader about the ways in which our beliefs, preferences, and choices are constantly influenced."Mahzarin Banaji, Yale University "After reading this book, I have begun to doubt that I ever had much control over how I have been influenced by media hype and clever half-truths."James Randi, debunker of psychic fraud and author of Flim-Flam and The Mask of Nostradamus "I could easily list ten reasons why you should read this book, but your boss and colleagues will probably tell you more about it at the office tomorrowor worse, your competitors will show you next week."Peter H. Farquhar, Center for Product Research, Carnegie-Mellon University "A gold mine of valuable information and insights into the persuasion process."Robert B. Cialdini, Arizona State University, and author of Influence "A people's guide to baloney-detecting."Seattle Times. Nº de ref. de la librería ABE_book_new_0805074031

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Descripción Henry Holt Company Inc, United States, 2004. Paperback. Estado de conservación: New. REV and Updated ed.. 230 x 154 mm. Language: English . Brand New Book. Americans create 57 of the world s advertising while representing only 6 of its population; half of our waking hours are spent immersed in the mass media. Persuasion has always been integral to the democratic process, but increasingly, thoughtful discussion is being replaced with simplistic soundbites and manipulative messages.Drawing on the history of propaganda as well as on contemporary research in social psychology, Age of Propaganda shows how the tactics used by political campaigners, sales agents, advertisers, televangelists, demagogues, and others often take advantage of our emotions by appealing to our deepest fears and most irrational hopes, creating a distorted vision of the world we live in.This revised and updated edition includes coverage of the Clinton/Lewinsky scandal, recent election campaigns, talk radio, teen suicide, U.F.O. abductions, the Columbine shootings, and novel propaganda tactics based on hypocrisy and false allegations. Nº de ref. de la librería AAS9780805074031

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Pratkanis, Anthony; Aronson, Elliot
Editorial: Henry Holt Company Inc, United States (2004)
ISBN 10: 0805074031 ISBN 13: 9780805074031
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Descripción Henry Holt Company Inc, United States, 2004. Paperback. Estado de conservación: New. REV and Updated ed.. 230 x 154 mm. Language: English . Brand New Book. Americans create 57 of the world s advertising while representing only 6 of its population; half of our waking hours are spent immersed in the mass media. Persuasion has always been integral to the democratic process, but increasingly, thoughtful discussion is being replaced with simplistic soundbites and manipulative messages.Drawing on the history of propaganda as well as on contemporary research in social psychology, Age of Propaganda shows how the tactics used by political campaigners, sales agents, advertisers, televangelists, demagogues, and others often take advantage of our emotions by appealing to our deepest fears and most irrational hopes, creating a distorted vision of the world we live in.This revised and updated edition includes coverage of the Clinton/Lewinsky scandal, recent election campaigns, talk radio, teen suicide, U.F.O. abductions, the Columbine shootings, and novel propaganda tactics based on hypocrisy and false allegations. Nº de ref. de la librería AAS9780805074031

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Descripción Softcover. Estado de conservación: New. New. This item is new unopened, never used and still in its original manufacturer condition. Tracking number will be provided to you so that you may track your order (for all USA orders). Nº de ref. de la librería 114425982

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Pratkanis, Anthony; Aronson, Elliot
Editorial: Holt Paperbacks
ISBN 10: 0805074031 ISBN 13: 9780805074031
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