The Co-Creation Paradigm

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9780804789158: The Co-Creation Paradigm
Review:

"Firms are no longer the center of value creation, which now pivots around around the human experience, interactions, and platforms of engagement. The Co-Creation Paradigm is a multi-layered view of strategy that opens up new insights and points toward profits that are not attainable using conventional tools." - Venki Rajah, Vice President of Infrastructure Insight, Oracle Corporation "Creating and maintaining a competitive advantage is a race towards an ever moving target. Co-creation is the latest lever to get ahead by involving business partners, directly drawing upon their skills and efforts. Doing this requires a new business paradigm, which is well captured in Ramaswamy and Ozcan's practical and inspiring book." - Hans Laessoe, Senior Director, Strategic Risk Management, The LEGO Group "The Co-creation Paradigm represents the next wave of strategic marketing and management. We need to train our students and re-train our executives to think in terms of co-creation and platform building. Inviting all stakeholders to co-create our business will lead to competitive insights and advantages that are unimaginable in traditional companies." - Philip Kotler, Northwestern University and author of Market Your Way to Growth: Eight Ways to Win. "As a sequel to The Future of Competition and The Power of Co-Creation, Venkat Ramaswamy and co-author Kerimcan Ozcan provide a compelling case of how companies who engage customers and develop an ecosystem of capabilities transform value creation in R & D, supply chains, and marketing to create sustainable competitive advantage." - Professor Jagdish N. Sheth, Charles Kellstadt Professor of Marketing, Emory University "The Co-creation Paradigm is an important read for those who are interested in the consequences of co-creation. It shows how co-creation is changing the agenda for how to run our organizations - which deeply involves how we relate to other organizations, groups, and customers. The authors provide compelling cases and examples throughout that highlight pertinent concerns for practitioners and academics alike." - Rex Degnegaard, Assistant Professor, Copenhagen Business School

From the Publisher:

A fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value creation. To adapt to this tectonic shift, organizations can no longer unilaterally devise products and services. They must engage stakeholders - from customers and employees to suppliers, partners, and citizens at large - as co-creators. Co-creation guru Venkat Ramaswamy and Kerimcan Ozcan call for enterprises to be mindful of lived experiences, to build engagement platforms and management systems that are designed for creative collaboration, and to develop "win more-win more" strategies that enhance our wealth, welfare, and, well-being. Richly illustrated with examples of co-creation in action, The Co-Creation Paradigm provides a blueprint for the co-creative enterprise, economy, and society, while presenting a conceptual framework that will guide organizations across sectors in adopting this transformational approach. Challenging some of our most deeply held ideas about business and value, this book outlines the future of "business as usual."

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Ramaswamy, Venkatram; Ozcan, Kerimcan
Editorial: Stanford Univ Pr (2014)
ISBN 10: 0804789150 ISBN 13: 9780804789158
Nuevos Cantidad: 1
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Descripción Stanford Univ Pr, 2014. HRD. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería KS-9780804789158

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Ramaswamy, Venkatram; Ozcan, Kerimcan
Editorial: Stanford University Press, United States (2014)
ISBN 10: 0804789150 ISBN 13: 9780804789158
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Descripción Stanford University Press, United States, 2014. Hardback. Estado de conservación: New. New.. 231 x 155 mm. Language: English . Brand New Book. A fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value creation. To adapt to this tectonic shift, organizations can no longer unilaterally devise products and services. They must engage stakeholders-from customers and employees to suppliers, partners, and citizens at large-as co-creators. Co-creation guru Venkat Ramaswamy and Kerimcan Ozcan call for enterprises to be mindful of lived experiences, to build engagement platforms and management systems that are designed for creative collaboration, and to develop win more-win more strategies that enhance our wealth, welfare, and, well-being. Richly illustrated with examples of co-creation in action, The Co-Creation Paradigm provides a blueprint for the co-creative enterprise, economy, and society, while presenting a conceptual framework that will guide organizations across sectors in adopting this transformational approach. Challenging some of our most deeply held ideas about business and value, this book outlines the future of business as usual. Nº de ref. de la librería AAJ9780804789158

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Ramaswamy, Venkatram; Ozcan, Kerimcan
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ISBN 10: 0804789150 ISBN 13: 9780804789158
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Descripción University of Chicago press. Estado de conservación: New. Brand New. Nº de ref. de la librería 0804789150

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Ramaswamy, Venkatram; Ozcan, Kerimcan
Editorial: Stanford University Press, United States (2014)
ISBN 10: 0804789150 ISBN 13: 9780804789158
Nuevos Tapa dura Cantidad: 10
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Descripción Stanford University Press, United States, 2014. Hardback. Estado de conservación: New. New.. 231 x 155 mm. Language: English . Brand New Book. A fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value creation. To adapt to this tectonic shift, organizations can no longer unilaterally devise products and services. They must engage stakeholders-from customers and employees to suppliers, partners, and citizens at large-as co-creators. Co-creation guru Venkat Ramaswamy and Kerimcan Ozcan call for enterprises to be mindful of lived experiences, to build engagement platforms and management systems that are designed for creative collaboration, and to develop win more-win more strategies that enhance our wealth, welfare, and, well-being. Richly illustrated with examples of co-creation in action, The Co-Creation Paradigm provides a blueprint for the co-creative enterprise, economy, and society, while presenting a conceptual framework that will guide organizations across sectors in adopting this transformational approach. Challenging some of our most deeply held ideas about business and value, this book outlines the future of business as usual. Nº de ref. de la librería AAJ9780804789158

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Ramaswamy, Venkatram; Ozcan, Kerimcan
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Descripción Estado de conservación: New. Nº de ref. de la librería 20906313-n

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Descripción Estado de conservación: New. Depending on your location, this item may ship from the US or UK. Nº de ref. de la librería 97808047891580000000

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Ramaswamy, Venkatram; Ozcan, Kerimcan
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ISBN 10: 0804789150 ISBN 13: 9780804789158
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Descripción Stanford University Press. Hardback. Estado de conservación: new. BRAND NEW, The Co-Creation Paradigm, Venkat Ramaswamy, Kerimcan Ozcan, A fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value creation. To adapt to this tectonic shift, organizations can no longer unilaterally devise products and services. They must engage stakeholders - from customers and employees to suppliers, partners, and citizens at large - as co-creators. Co-creation guru Venkat Ramaswamy and Kerimcan Ozcan call for enterprises to be mindful of lived experiences, to build engagement platforms and management systems that are designed for creative collaboration, and to develop "win more-win more" strategies that enhance our wealth, welfare, and, well-being. Richly illustrated with examples of co-creation in action, The Co-Creation Paradigm provides a blueprint for the co-creative enterprise, economy, and society, while presenting a conceptual framework that will guide organizations across sectors in adopting this transformational approach. Challenging some of our most deeply held ideas about business and value, this book outlines the future of "business as usual.". Nº de ref. de la librería B9780804789158

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Ramaswamy, Venkatram; Ozcan, Kerimcan
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Descripción Stanford Univ Press. Estado de conservación: BRAND NEW. BRAND NEW Hardcover A Brand New Quality Book from a Full-Time Bookshop in business since 1992!. Nº de ref. de la librería 2124009

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Ramaswamy, Venkatram; Ozcan, Kerimcan
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Descripción Stanford Business Books. Estado de conservación: BRAND NEW. BRAND NEW Hardcover A Brand New Quality Book from a Full-Time Bookshop in business since 1992!. Nº de ref. de la librería 2273057

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Ramaswamy, Venkatram; Ozcan, Kerimcan
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Descripción Stanford University Press, 2014. HRD. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería CA-9780804789158

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