Since the publication of the first edition of Movies as Mass Communication in 1980, cinema has been incorporated into academic discussions of the mainstream mass media. Most introductory `media and society' courses now include a section on the cinema. In this second edition, Professors Jowett and Linton address both the persistent tendency to position the cinema as a separate form of entertainment with a specialized audience, and the extensive interrelationships between the cinema and other media. The authors also examine the economic, sociological, psychological and political aspects of film.About the Author:
Garth Jowett is Professor of Communications at the University of Houston. He obtained his Ph.D. in communications from the University of Pennsylvania. He has served as Director for Social Research for the Canadian government's Department of Communication and has been a consultant to various international communication agencies. He has been widely published in the area of popular culture and the history of communication. His book Film: The Democratic Art (1976) was a benchmark in firm history. His other publications include Movies as Mass Communication; children and the Movies: Media Influence and the Payne Fund Studies; and his forthcoming 4th edition of Propaganda and Persuasion with Victoria O'Donnell. He is Advisory Editor of Sage's Foundations of Popular Culture Series as well on the boards of several communication and film journals.
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Descripción SAGE Publications, Inc, 1989. Estado de conservación: Very Good. 2nd Edition. N/A. Ships from the UK. Former Library book. Great condition for a used book! Minimal wear. Nº de ref. de la librería GRP84100015