Willful Blindness - Tapa dura

Margaret Heffernan argues that the biggest threats and dangers we face are the ones we don't see--not because they're secret or invisible, but because we're willfully blind. A distinguished businesswoman and writer, she examines the phenomenon and traces its imprint in our private and working lives, and within governments and organizations, and asks: What makes us prefer ignorance? What are we so afraid of? Why do some people see more than others? And how can we change?
Covering everything from our choice of mates to the SEC, Bernard Madoff's investors, the embers of BP's refinery, the military in Afghanistan, and the dog-eat-dog world of subprime mortgage lenders, this provocative book demonstrates how failing to see--or admit to ourselves or our colleagues--the issues and problems in plain sight can ruin private lives and bring down corporations. Heffernan explains how willful blindness develops before exploring ways that institutions and individuals can combat it. In the tradition of Malcolm Gladwell and Nassim Nicholas Taleb, Margaret Heffernan's Willful Blindness is a tour de force on human behavior that will open your eyes.

Margaret Heffernan has been the CEO of several businesses. Born in Texas and educated at Cambridge University, she worked for BBC Radio for five years where she wrote, directed, produced, and commissioned dozens of documentaries and dramas. Heffernan is author of The Naked Truth: A Working Woman's Manifesto on Business and What Really Matters and How She Does It: How Women Entrepreneurs Are Changing the Rules of Business Success, and is a regular contributor to Real Business and Fast Company magazine.