'By the early twentieth century, periodical and newspaper publishing, in terms of net value, was worth vastly more than book publishing and probably had a much greater impact on popular culture. It is therefore important for us to understand popular magazines, and we won't be able to do that until we appreciate them as material objects whose format, content and policy are shaped by technology and the demands of the market. David Reed must have spent months, if not years, analysing the contents of thirty-nine of these magazines, published at some time between 1880 and 1960 ... Thanks to Reed, the links between the disposition of illustrations and the quality of paper are now clear; we can now also appreciate the relationship between technical innovation, sales figures and advertising revenue.' Times Literary Supplement Times Literary SupplementFrom the Publisher:
In this major new study, David Reed analyses the rise of the popular magazine in the context of social, cultural, technological and economic changes of the late nineteenth to mid-twentieth centuries. Lavishly illustrated throughout, his discussion focuses both on the design and content of magazines, and on their marketing and distribution, paying particular attention to developments in print technology, and analysing the impact of both social and commercial trends in publishing.
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Descripción University of Toronto Press, Scholarly Publishing Division 1/1/1997, 1997. Hardcover. Estado de conservación: Very Good. 0802042147 unmarked, light shelfwear-NICE. Nº de ref. de la librería Z0802042147Z2
Descripción University of Toronto Press. Estado de conservación: Used - Very Good. 1997. Hardcover. Very Good. Dust jacket is very good. Nº de ref. de la librería A17293
Descripción University of Toronto Press, Scholarly Publishing Division, 1997. Hardcover. Estado de conservación: Used: Good. Nº de ref. de la librería SONG0802042147
Descripción Estado de conservación: Very Good. Book Condition: Very Good. Nº de ref. de la librería 97808020421493.0
Descripción University of Toronto Press, Scholarly Publishing Division, 1997. Estado de conservación: very good. Gently used. Expect delivery in 20 days. Nº de ref. de la librería 9780802042149-3
Descripción Univ of Toronto Pr, Toronto, Ontario, Canada, 1997. Hardcover. Estado de conservación: Fine. Estado de la sobrecubierta: Fine. First Thus. Black cloth hardback with gold print on spine. Pages tight; clean/unmarked. 287 pages. Appears to be a First North American Edition (Canada and US). DJ with minimal shelf wear. This item is close to As New condition. Size: 4to - over 9¾" - 12" tall. Nº de ref. de la librería 1403023
Descripción University of Toronto, 1997. First edition. Covers slanted and cocked. Text clean and tight. A hardcover book with dustjacket in good condition. Nº de ref. de la librería 106943
Descripción Univerity of Toronto Press, Torondo, Canada, 1997. Hard Cover. Estado de conservación: As New. Estado de la sobrecubierta: As New. ".analyses the rise of the popular magazine: how editorial profiles and contents changed and modulated over the decades;how the impact of technology kept magazines on the cutting edge of teh publishing industry." 287 pages Size: 7 x 9 3/4 Inches. Nº de ref. de la librería 10382