The Social Trade Show: Leveraging Social Media and Virtual Events to Connect With Your Customers - Tapa blanda

The first and only guide to supercharging the effectiveness of your tradeshow/event strategies with social media and virtual events! Renowned industry consultant and thought leader Traci Browne covers every step of the process, revealing what works (and what doesn't). She offers practical advice, realistic examples and actionable ideas for companies of all sizes, in both B2B and B2C markets. Packed with realistic examples and ideas that can be implemented immediately.

Traci Browne, respected tradeshow industry thought leader, has worked in the field for more than fifteen years - first, as an exhibitor, then as a tradeshow marketer and now as owner of Red Cedar Publicity and Marketing, a leading consultant on tradeshow strategy for healthcare companies. In 2010, she co-founded Live Well Expos, LLC to produce regional consumer health and fitness events. Browne blogs on tradeshow marketing for industry online publications throughout the US, UK and Canada.