Smart Business, Social Business

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9780789747990: Smart Business, Social Business

Book by Brito Michael

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Reseña del editor:

This book will help organizations evolve into a fully collaborative social business. It serves as a step by step playbook to achieve organizational change, process efficiencies and technology acumen: * Proven solutions for the real people, process, and technology obstacles businesses face in using social media behind the firewall. * How to have the successful internal conversations with stakeholders, partners and global teams that lead to successful external conversations with the social customer * Strategies for improving organizational dynamics, collaboration, governance, training, engagement, policies, technology integration, workflows, social CRM, and metrics Many organizations today have already evolved into social brands. They may be active on Twitter and Facebook; they may have corporate blogs and communities and they are trying hard to engage effectively with the social customer. However, behind the firewall, chaos, anarchy, and conflict reign. In Smart Business, Social Business, leading enterprise social business consultant shows how to build an internal framework based on change management that will lead to success with social media: one that will make external engagement more effective, meaningful, and sustainable. Michael Brito systematically identifies the internal culture, process and technology obstacles to long-term success with social media, and offer best practice solutions. He discusses a wide spectrum of issues, offering actionable intelligence and helping decision-makers build strategies and plans that deliver value. Topics addressed include change management, organizational models and dynamics, internal communications, collaboration, governance, metrics, training, employee activation, policies, technology integration, workflows, social CRM, and much more. Drawing on his own experience working for Silicon Valley companies, HP, Yahoo! and Intel, Brito presents dozens of examples and case studies. Using this book, companies can begin to transform their organizations from just a "social brand" to a fully collaborative and dynamic "social business."

Contraportada:

" To thrive and win in the dynamic new world of social business, you need a strong foundational understanding, a clear and purposeful strategy, and playbook to turn concepts and intentions into actions and results. Michael Brito delivers these essentials so you can get going--now--on the path to social business success. Read, conceptualize, customize, execute, win. " Mark Yolton, Senior Vice President, SAP " It s time to get serious about social media execution. Michael Brito shows you how. This book will transform your thinking and inspire change across your organization. " Clara Shih, Author of "The Facebook Era" and CEO/Founder of Hearsay Social " It isn t enough to just be on Twitter and Facebook to be social in business today. Michael Brito expertly leads you into the 2012 world where being social in business is expected, not an extra frill done by some geeks in the corner. This book will get your company up to date and will show you the management and tooling changes you need to make to keep up with the Facebook generation. " Robert Scoble, Chief Learning Officer, Rackspace " Smart Business, Social Business should be in the hands of every executive who knows social media is transforming the way we do business and doesn t want to get left behind. " Ben Parr, Editor-at-Large, Mashable " Michael Brito is one of the real deals. In a world where it s hard to find accredited sources in disruptive technology, Michael Brito has brand side experience, as well as agency side perspective. His new book is a likely desktop reference for organizations to understand the social customer and to humanize its business operations. " Jeremiah Owyang, Partner, Altimeter Group " It s clear now that every business needs to begin its transformational journey towards becoming a social enterprise. This book gets right to it with practical steps to take, models to follow, roles to create, and case studies to inspire. The essence of today s modern thinking in one nice, neat package. " David Alston, Chief Marketing Officer, Radian6
Become an Authentic, High Performing, and Collaborative Social Business ...and Reap the Rewards of Driving Real Business Value You ll learn how to Transform from a social brand to a fully collaborative social business Have productive internal conversations with stakeholders that lead to successful external conversations with the community Create effective organizational models that drive collaboration and communication Overcome the conflicts of social media ownership from behind the firewall Tear down the organizational silos that prevent crucial collaboration Select the right social media tools, technologies, and agencies that will add value to the business Implement moderation strategies and governance models that address social media policies and procedures Embrace today s new social customer and implement a next-generation Social CRM strategy Measure the effectiveness of your social media presence and initiatives Utilize social techniques to engage better talent and put it to work Use community feedback to shape your business models, products, and processes Many companies are active on Twitter and Facebook have blogs and online communities but behind the firewall, chaos, anarchy, and conflict reign. In this book, top social business expert Michael Brito shows how to build a rock-solid internal framework to operationalize social media and make external engagement and community building more effective, meaningful, and sustainable. Brito systematically reviews the people, process, and technology obstacles you ll face within the organization, and shares best-practice solutions drawn from his extensive experience with leading-edge brands. Step by step, you ll learn how to humanize business operations and build a collaborative organization that can effectively engage with the social customer. "

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Brito, Michael
Editorial: Que Publishing, U.S.A. (2011)
ISBN 10: 0789747995 ISBN 13: 9780789747990
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Descripción Que Publishing, U.S.A., 2011. Hardcover. Estado de conservación: New. 0789747995 New. May have slight shelfwear from storage. Smart Business, Social Business: A Playbook for Social Media in Your Organization (Que Biz-Tech) By Michael Brito (Author) Product Details Hardcover: 272 pages Publisher: Que Publishing; 1 edition (July 24, 2011) Language: English ISBN-10: 0789747995 ISBN-13: Product Dimensions: 6.4 x 0.8 x 9.2 inches. Nº de ref. de la librería Z0789747995ZN

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Descripción Que Publishing. Estado de conservación: New. 0789747995 This is an International Edition. Brand New, Paperback, Delivery within 6-14 business days, Similar Contents as U.S Edition, ISBN and Cover design may differ, printed in Black & White. Choose Expedited shipping for delivery within 3-8 business days. We do not ship to PO Box, APO , FPO Address. In some instances, subjects such as Management, Accounting, Finance may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" and "Content may different from U.S. Edition" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code/CD is not provided with these editions , unless specified. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. Nº de ref. de la librería SU9780789747990

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Descripción Estado de conservación: Brand New. Book Condition: Brand New. Nº de ref. de la librería 97807897479901.0

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Descripción Estado de conservación: Brand New. PAPERBACK,Book Condition New, Brand New, Softcover, International Edition. We Do not Ship APO FPO AND PO BOX. Cover Image & ISBN may be different from US edition but contents as US Edition. Printing in English language. Quick delivery by USPS/UPS/DHL/FEDEX/ARAMEX ,Customer satisfaction guaranteed. We may ship the books from Asian regions for inventory purpose. Nº de ref. de la librería ABESTTND3527

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Descripción Softcover. Estado de conservación: Brand New. .. Black & White or color International Edition. ISBN and front cover may be different, but contents are same as the US edition. Book printed in English. GET IT FAST within 3-5 business days by DHL/FedEx/Aramex and tracking number will be uploaded into your order page within 24-48 hours. Territorial restrictions may be printed on the book. No shipping to PO BOX, APO, FPO addresses. Kindly provide day time phone number in order to ensure smooth delivery. 100% Customer satisfaction guaranteed!. . Nº de ref. de la librería BD006610

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Michael Brito, Aaron Lewis
Editorial: Pearson Education (US), United States (2011)
ISBN 10: 0789747995 ISBN 13: 9780789747990
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Descripción Pearson Education (US), United States, 2011. Hardback. Estado de conservación: New. 231 x 157 mm. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. This book will help organizations evolve into a fully collaborative social business. It serves as a step by step playbook to achieve organizational change, process efficiencies and technology acumen: * Proven solutions for the real people, process, and technology obstacles businesses face in using social media behind the firewall. * How to have the successful internal conversations with stakeholders, partners and global teams that lead to successful external conversations with the social customer * Strategies for improving organizational dynamics, collaboration, governance, training, engagement, policies, technology integration, workflows, social CRM, and metrics Many organizations today have already evolved into social brands. They may be active on Twitter and Facebook; they may have corporate blogs and communities and they are trying hard to engage effectively with the social customer. However, behind the firewall, chaos, anarchy, and conflict reign.In Smart Business, Social Business, leading enterprise social business consultant shows how to build an internal framework based on change management that will lead to success with social media: one that will make external engagement more effective, meaningful, and sustainable. Michael Brito systematically identifies the internal culture, process and technology obstacles to long-term success with social media, and offer best practice solutions. He discusses a wide spectrum of issues, offering actionable intelligence and helping decision-makers build strategies and plans that deliver value. Topics addressed include change management, organizational models and dynamics, internal communications, collaboration, governance, metrics, training, employee activation, policies, technology integration, workflows, social CRM, and much more. Drawing on his own experience working for Silicon Valley companies, HP, Yahoo! and Intel, Brito presents dozens of examples and case studies. Using this book, companies can begin to transform their organizations from just a social brand to a fully collaborative and dynamic social business. Nº de ref. de la librería BZV9780789747990

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