These artifacts of the original rock and roll era recall a time that seems simpler, less commercial, and more meaningful. The tee shirts shown here weren't produced for commercial use but as promotional giveaways by record companies, fans, and festivals such as Woodstock, and the designs from the early days look homemade and amateurish. As band shirts became available, record companies discovered the promotional power of the tee shirt as human billboard, and their lucrative potential was realized, with shirts bearing logos, band names, show venues, and other marketable details. Ultimately rock tee shirts worn with jeans and sneakers became a uniform of conformist non-conformism. Now the tee shirts from these early days have become one of today's hottest—and most costly—fashion trends. For many people, rock and roll has become a lifestyle. Vintage Rock Tee-Shirts is a snapshot of this earlier era, with hundreds of T-shirts, advertisements, logos, and archival photos.
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Seth Weisser and Gerard Maione are the proprietors of What Comes Around Goes Around (WCAGA), New York's premier vintage resource with one of America's largest collections of vintage apparel accessories from the 1860s through the 1980s. Johan Kugelberg is a noted musicologist and curator.Review:
"Author Johan Kugelberg "curates" hundreds more of these "symbols of conformist nonconformism," courtesy of N.Y.'s vintage store What Comes Around Goes Around, in the awesome compendium Vintage Rock T-Shirts (in bookstores February 6)." -- Feb07 LA WEEKLY
"New York vintage boutique will celebrate the launch of their book Vintage Rock T-shirts with a party hosted by Charlotte Ronson on February 6th." -- Jan07 FASHION WEEK DAILY
"visually appealing coffee-table tome featuring photos of some of the shop's rarest gems." -- Mar07 GOTHAM MAGAZINE
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