Tourism is an extremely challenging business. Some strategies work phenomenally well sometimes and fail at others. You may be aware of the increased fragmentation of the consumer market and of the important role geography plays in tourist response but have difficulty finding a pattern to this without doing a lot of research. Geography and Tourism Marketing will provide you with diverse studies through which you will gain a better understanding of what excites and entices all types of consumers along with new strategies in your field to keep you up-to-date in the unpredictable business of tourism.
Geography and Tourism Marketing is a compilation of greatly varied and valuable case studies and articles. In it you’ll explore thought-provoking topics such as these:
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Descripción Haworth Pr Inc, 1997. Hardcover. Estado de conservación: Brand New. 1st edition. 186 pages. 9.00x6.25x0.75 inches. In Stock. Nº de ref. de la librería __078900335X