Geography and Tourism Marketing (Travel & Tourism Marketing Series)

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9780789003355: Geography and Tourism Marketing (Travel & Tourism Marketing Series)

Tourism is an extremely challenging business. Some strategies work phenomenally well sometimes and fail at others. You may be aware of the increased fragmentation of the consumer market and of the important role geography plays in tourist response but have difficulty finding a pattern to this without doing a lot of research. Geography and Tourism Marketing will provide you with diverse studies through which you will gain a better understanding of what excites and entices all types of consumers along with new strategies in your field to keep you up-to-date in the unpredictable business of tourism.

Geography and Tourism Marketing is a compilation of greatly varied and valuable case studies and articles. In it you’ll explore thought-provoking topics such as these:

  • the World Wide Web as one of the most significant technological developments in travel and tourism marketing
  • the advantages of understanding the impact that a tourist’s country of origin has on small island destinations
  • pinpointing problems in a specific business venture so you can avoid similar mistakes
  • providing interactive maps to potential consumers through Geographic Information Systems
  • determining the effectiveness of brochures
  • reformulating and promoting a consistent image of a destination in order to better serve consumers
  • the fast-growing market of nature travelers and how they can be targeted more effectively

    In this book, you will get current information on the link between geography and tourism marketing, which is an important aspect in conquering market segmentation and improving tourism marketing approaches. You will see the necessity of acknowledging this connection and be prepared to respond to it when you read Geography and Tourism Marketing.

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Chon, Kaye Sung
Editorial: Routledge
ISBN 10: 078900335X ISBN 13: 9780789003355
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Descripción Routledge. Estado de conservación: BRAND NEW. BRAND NEW Hardcover - 202pp - This title is now printed on demand - please allow an added 2-3 weeks for shipment! A Brand New Quality Book from a Full-Time Bookshop in business since 1992!. Nº de ref. de la librería 2005758

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CHON, KAYE SUNG.
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Descripción Routledge, 2017. Hardback. Estado de conservación: NEW. 9780789003355 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Print on Demand title, produced to the highest standard, and there would be a delay in dispatch of around 10 working days. For all enquiries, please contact Herb Tandree Philosophy Books directly - customer service is our primary goal. Nº de ref. de la librería HTANDREE0245839

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Kaye Sung Chon
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Descripción Routledge, 1997. HRD. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería F9-9780789003355

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Kaye Sung Chon/ Martin Oppermann
Editorial: Haworth Pr Inc (1997)
ISBN 10: 078900335X ISBN 13: 9780789003355
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Descripción Haworth Pr Inc, 1997. Hardcover. Estado de conservación: Brand New. 1st edition. 186 pages. 9.00x6.25x0.75 inches. In Stock. Nº de ref. de la librería __078900335X

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