Written in a bold, instructive voice by a business pioneer whose sometimes unorthodox views and methods have proven successful in the marketplace, this innovative book is filled with personal and professional anecdotes and examples.
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A pioneer in the sports marketing industry offers a consummate guide to negotiating like a champ in any business situation. McCormack is one of the most plain-speaking and credible business teachers we have, and he comes across especially well in this relaxed studio recording. Though the principles here are powerful, he's a humble teacher for someone at his level. His delivery is so understated that listeners discover the value of his ideas naturally rather than having to work around an overzealous sales pitch. He's an icon in his industry who truly understands how people in a business context reach agreements. A classic lesson and a worthy addition to any manager's personal audio library. T.W. © AudioFile 2003, Portland, Maine-- Copyright © AudioFile, Portland, Maine
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Descripción Newstar Pr, 1997. Paperback. Estado de conservación: New. Never used!. Nº de ref. de la librería P110787112747
Descripción Newstar Pr. PAPERBACK. Estado de conservación: New. 0787112747 New Condition. Nº de ref. de la librería NEW7.1284792