American Automobile Advertising, 1930-1980: An Illustrated History

4 valoración promedio
( 3 valoraciones por Goodreads )
 
9780786436859: American Automobile Advertising, 1930-1980: An Illustrated History

This book provides a comprehensive history of American automobile advertising over a half-century span, beginning with the entrenchment of the "Big Three" automakers during the Depression and concluding with the fuel crises of the 1970s and early 1980s. The well illustrated text follows a thematic rather than a strictly chronological structure, tracing the principal elements in American automobile advertising. Advances in general advertising layouts and graphics are discussed in Part One, together with the ways in which automobile styling, mechanical improvements, and convenience features were portrayed and highlighted in automobile advertisements over the years. Part Two explores the advertising themes that were concerned less with the attributes of the cars themselves than with shaping the way consumers would perceive and identify with them. Part Three addresses ads oriented toward the practical aspects of automobile ownership, concluding with an account of the advance of imported cars into America after World War II. Illustrations include more than 250 automobile advertisements, the majority of which have not been seen in print since their original publication.

"Sinopsis" puede pertenecer a otra edición de este libro.

About the Author:

A lifelong American car fan, Heon Stevenson has written for several classic car magazines, including Classic American, and has also written extensively on advertising and automotive history. The owner of a Vauxhall Victor 2000 from 1968, he is a member of the Society of Automotive Historians and a Friend of the History of Advertising Trust. He is the author of British Car Advertising of the 1960s (2005) and lives in Cambridge, England.

Review:

"Well-written and illustrated...highly recommended." --Choice

"Highly informational text is the star here, no surprise considering that the book's publishers are famous for their reference and academic books...fascinating...this book will enhance its reader's understanding of the tenuous dance that occurred between consumers and automakers in the automobile's golden age." --Hemmings Motor News

"Excellently written, impeccably researched and thoroughly engaging...excellent analysis." --Classic American

"Sobre este título" puede pertenecer a otra edición de este libro.

Los mejores resultados en AbeBooks

1.

Stevenson, Heon
ISBN 10: 0786436859 ISBN 13: 9780786436859
Nuevos Cantidad: 1
Librería
Paperbackshop-US
(Wood Dale, IL, Estados Unidos de America)
Valoración
[?]

Descripción 2008. HRD. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería KS-9780786436859

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 41,86
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,37
A Estados Unidos de America
Destinos, gastos y plazos de envío

2.

Stevenson, Heon
ISBN 10: 0786436859 ISBN 13: 9780786436859
Nuevos Cantidad: 5
Librería
GreatBookPrices
(Columbia, MD, Estados Unidos de America)
Valoración
[?]

Descripción Estado de conservación: New. Nº de ref. de la librería 5331771-n

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 43,03
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 2,23
A Estados Unidos de America
Destinos, gastos y plazos de envío

3.

Stevenson, Heon
Editorial: McFarland and Co Inc (2008)
ISBN 10: 0786436859 ISBN 13: 9780786436859
Nuevos Cantidad: 2
Librería
Books2Anywhere
(Fairford, GLOS, Reino Unido)
Valoración
[?]

Descripción McFarland and Co Inc, 2008. HRD. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería CE-9780786436859

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 44,58
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 10,20
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

4.

Heon Stevenson
Editorial: McFarland Co Inc, United States (2008)
ISBN 10: 0786436859 ISBN 13: 9780786436859
Nuevos Tapa dura Cantidad: 1
Librería
The Book Depository
(London, Reino Unido)
Valoración
[?]

Descripción McFarland Co Inc, United States, 2008. Hardback. Estado de conservación: New. Language: English . Brand New Book. This book provides a comprehensive history of American automobile advertising over a half-century span, beginning with the entrenchment of the Big Three automakers during the Depression and concluding with the fuel crisis of the 1970s and early 1980s. The well illustrated text follows a thematic rather than a strictly chronological structure, tracing the development of principal elements in American automobile advertising. Advances in general advertising layouts and graphics are discussed in Part One, together with the ways in which automobile styling, mechanical improvements, and convenience features were portrayed and highlighted in automobile advertisements over the years.Part Two explores the advertising themes that were concerned less with the attributes of the cars themselves than with shaping the way consumers would perceive and identify with them. Part Three addresses ads oriented toward the practical aspects of automobile ownership, concluding with an account of the advance of imported cars into America after World War II. The work includes photographs and illustrations from over 250 automobile advertisements, the majority of which have not been seen in print since their original publication. Nº de ref. de la librería AAS9780786436859

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 55,21
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

5.

Heon Stevenson
Editorial: McFarland Co Inc, United States (2008)
ISBN 10: 0786436859 ISBN 13: 9780786436859
Nuevos Tapa dura Cantidad: 1
Librería
The Book Depository US
(London, Reino Unido)
Valoración
[?]

Descripción McFarland Co Inc, United States, 2008. Hardback. Estado de conservación: New. Language: English . Brand New Book. This book provides a comprehensive history of American automobile advertising over a half-century span, beginning with the entrenchment of the Big Three automakers during the Depression and concluding with the fuel crisis of the 1970s and early 1980s. The well illustrated text follows a thematic rather than a strictly chronological structure, tracing the development of principal elements in American automobile advertising. Advances in general advertising layouts and graphics are discussed in Part One, together with the ways in which automobile styling, mechanical improvements, and convenience features were portrayed and highlighted in automobile advertisements over the years.Part Two explores the advertising themes that were concerned less with the attributes of the cars themselves than with shaping the way consumers would perceive and identify with them. Part Three addresses ads oriented toward the practical aspects of automobile ownership, concluding with an account of the advance of imported cars into America after World War II. The work includes photographs and illustrations from over 250 automobile advertisements, the majority of which have not been seen in print since their original publication. Nº de ref. de la librería AAS9780786436859

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 55,24
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

6.

Heon Stevenson
Editorial: McFarland
ISBN 10: 0786436859 ISBN 13: 9780786436859
Nuevos Tapa dura Cantidad: 2
Librería
THE SAINT BOOKSTORE
(Southport, Reino Unido)
Valoración
[?]

Descripción McFarland. Hardcover. Estado de conservación: New. New copy - Usually dispatched within 2 working days. Nº de ref. de la librería B9780786436859

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 50,32
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 7,86
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

7.

Heon Stevenson
Editorial: McFarland Co Inc, United States (2008)
ISBN 10: 0786436859 ISBN 13: 9780786436859
Nuevos Tapa dura Cantidad: 10
Librería
Book Depository hard to find
(London, Reino Unido)
Valoración
[?]

Descripción McFarland Co Inc, United States, 2008. Hardback. Estado de conservación: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. This book provides a comprehensive history of American automobile advertising over a half-century span, beginning with the entrenchment of the Big Three automakers during the Depression and concluding with the fuel crisis of the 1970s and early 1980s. The well illustrated text follows a thematic rather than a strictly chronological structure, tracing the development of principal elements in American automobile advertising. Advances in general advertising layouts and graphics are discussed in Part One, together with the ways in which automobile styling, mechanical improvements, and convenience features were portrayed and highlighted in automobile advertisements over the years.Part Two explores the advertising themes that were concerned less with the attributes of the cars themselves than with shaping the way consumers would perceive and identify with them. Part Three addresses ads oriented toward the practical aspects of automobile ownership, concluding with an account of the advance of imported cars into America after World War II. The work includes photographs and illustrations from over 250 automobile advertisements, the majority of which have not been seen in print since their original publication. Nº de ref. de la librería BTE9780786436859

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 58,64
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

8.

Heon Stevenson
Editorial: Mcfarland & Co Inc (2008)
ISBN 10: 0786436859 ISBN 13: 9780786436859
Nuevos Tapa dura Cantidad: 1
Librería
Valoración
[?]

Descripción Mcfarland & Co Inc, 2008. Estado de conservación: New. Nº de ref. de la librería TH9780786436859

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 62,75
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 2,99
De Alemania a Estados Unidos de America
Destinos, gastos y plazos de envío

9.

Stevenson, Heon
Editorial: McFarland & Co Inc Pub (2008)
ISBN 10: 0786436859 ISBN 13: 9780786436859
Nuevos Tapa dura Cantidad: 1
Librería
Revaluation Books
(Exeter, Reino Unido)
Valoración
[?]

Descripción McFarland & Co Inc Pub, 2008. Hardcover. Estado de conservación: Brand New. illustrated edition. 294 pages. 11.50x8.75x1.00 inches. In Stock. Nº de ref. de la librería z-0786436859

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 66,30
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 6,80
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

10.

Heon Stevenson
Editorial: McFarland (2008)
ISBN 10: 0786436859 ISBN 13: 9780786436859
Nuevos Tapa dura Cantidad: 1
Librería
Irish Booksellers
(Rumford, ME, Estados Unidos de America)
Valoración
[?]

Descripción McFarland, 2008. Hardcover. Estado de conservación: New. book. Nº de ref. de la librería M0786436859

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 75,46
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

Existen otras copia(s) de este libro

Ver todos los resultados de su búsqueda