American Automobile Advertising, 1930-1980: An Illustrated History

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9780786436859: American Automobile Advertising, 1930-1980: An Illustrated History
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Críticas:

"well-written and illustrated...highly recommended"--Choice; "highly informational text is the star here, no surprise considering that the book's publishers are famous for their reference and academic books...fascinating...this book will enhance its reader's understanding of the tenuous dance that occurred between consumers and automakers in the automobile's golden age"--Hemmings Motor News; "very well-researched, organized, and written. Well-illustrated...highly recommended...a very interesting read and is a substantial contribution to automotive literature"--Mercedes-Benz Club of America; "excellently written, impeccably researched and thoroughly engaging...excellent analysis"--Classic American; "well researched, heavily illustrated book...an excellent read"--Cars & Parts.

Reseña del editor:

This book provides a comprehensive history of American automobile advertising over a half-century span, beginning with the entrenchment of the ""Big Three"" automakers during the Depression and concluding with the fuel crisis of the 1970s and early 1980s. The well illustrated text follows a thematic rather than a strictly chronological structure, tracing the development of principal elements in American automobile advertising. Advances in general advertising layouts and graphics are discussed in Part One, together with the ways in which automobile styling, mechanical improvements, and convenience features were portrayed and highlighted in automobile advertisements over the years.Part Two explores the advertising themes that were concerned less with the attributes of the cars themselves than with shaping the way consumers would perceive and identify with them. Part Three addresses ads oriented toward the practical aspects of automobile ownership, concluding with an account of the advance of imported cars into America after World War II. The work includes photographs and illustrations from over 250 automobile advertisements, the majority of which have not been seen in print since their original publication.

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Stevenson, Heon
Publicado por McFarland Publishing
ISBN 10: 0786436859 ISBN 13: 9780786436859
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Descripción McFarland Publishing. Condición: BRAND NEW. BRAND NEW Oversized Laminated Hardcover- In Stock and ready for Immediate Shipment! This book provides a comprehensive history of American print automobile advertising over a half-century span, beginning with the entrenchment of the "Big Three" automakers during the Depression and concluding with the fuel crises of the 1970s and early 1980s. Advances in general advertising layouts and graphics are discussed in Part One, together with the ways in which styling, mechanical improvements, and convenience features were highlighted. Part Two explores ads that were concerned less with the attributes of the cars themselves than with shaping the way consumers would perceive and identify with them. Part Three addresses ads oriented toward the practical aspects of automobile ownership, concluding with an account of how advertising responded to the advance of imported cars after World War II. Illustrations include more than 250 automobile advertisements, the majority of which have not been seen in print since their original publication. A Brand New Quality Book from a Full-Time Veteran Owned Bookshop in business since 1992!. Nº de ref. del artículo: 2699614

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Heon Stevenson
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Descripción McFarland Co Inc, United States, 2008. Hardback. Condición: New. Language: English . Brand New Book. This book provides a comprehensive history of American automobile advertising over a half-century span, beginning with the entrenchment of the Big Three automakers during the Depression and concluding with the fuel crisis of the 1970s and early 1980s. The well illustrated text follows a thematic rather than a strictly chronological structure, tracing the development of principal elements in American automobile advertising. Advances in general advertising layouts and graphics are discussed in Part One, together with the ways in which automobile styling, mechanical improvements, and convenience features were portrayed and highlighted in automobile advertisements over the years.Part Two explores the advertising themes that were concerned less with the attributes of the cars themselves than with shaping the way consumers would perceive and identify with them. Part Three addresses ads oriented toward the practical aspects of automobile ownership, concluding with an account of the advance of imported cars into America after World War II. The work includes photographs and illustrations from over 250 automobile advertisements, the majority of which have not been seen in print since their original publication. Nº de ref. del artículo: AAN9780786436859

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Descripción McFarland Co Inc, United States, 2008. Hardback. Condición: New. Language: English . Brand New Book. This book provides a comprehensive history of American automobile advertising over a half-century span, beginning with the entrenchment of the Big Three automakers during the Depression and concluding with the fuel crisis of the 1970s and early 1980s. The well illustrated text follows a thematic rather than a strictly chronological structure, tracing the development of principal elements in American automobile advertising. Advances in general advertising layouts and graphics are discussed in Part One, together with the ways in which automobile styling, mechanical improvements, and convenience features were portrayed and highlighted in automobile advertisements over the years.Part Two explores the advertising themes that were concerned less with the attributes of the cars themselves than with shaping the way consumers would perceive and identify with them. Part Three addresses ads oriented toward the practical aspects of automobile ownership, concluding with an account of the advance of imported cars into America after World War II. The work includes photographs and illustrations from over 250 automobile advertisements, the majority of which have not been seen in print since their original publication. Nº de ref. del artículo: AAN9780786436859

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Descripción McFarland & Co Inc. Hardback. Condición: New. New copy - Usually dispatched within 2 working days. Nº de ref. del artículo: B9780786436859

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Heon Stevenson
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Descripción McFarland Co Inc, United States, 2008. Hardback. Condición: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. This book provides a comprehensive history of American automobile advertising over a half-century span, beginning with the entrenchment of the Big Three automakers during the Depression and concluding with the fuel crisis of the 1970s and early 1980s. The well illustrated text follows a thematic rather than a strictly chronological structure, tracing the development of principal elements in American automobile advertising. Advances in general advertising layouts and graphics are discussed in Part One, together with the ways in which automobile styling, mechanical improvements, and convenience features were portrayed and highlighted in automobile advertisements over the years.Part Two explores the advertising themes that were concerned less with the attributes of the cars themselves than with shaping the way consumers would perceive and identify with them. Part Three addresses ads oriented toward the practical aspects of automobile ownership, concluding with an account of the advance of imported cars into America after World War II. The work includes photographs and illustrations from over 250 automobile advertisements, the majority of which have not been seen in print since their original publication. Nº de ref. del artículo: BTE9780786436859

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Descripción McFarland, 2008. Hardcover. Condición: New. illustrated edition. Nº de ref. del artículo: DADAX0786436859

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Descripción McFarland and Co Inc, 2008. HRD. Condición: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. del artículo: CE-9780786436859

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Descripción McFarland & Co, 2008. Hardback. Condición: NEW. 9780786436859 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. For all enquiries, please contact Herb Tandree Philosophy Books directly - customer service is our primary goal. Nº de ref. del artículo: HTANDREE01513755

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Descripción McFarland, 2008. Condición: New. book. Nº de ref. del artículo: M0786436859

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Descripción McFarland & Co Inc Pub, 2008. Hardcover. Condición: Brand New. illustrated edition. 294 pages. 11.50x8.75x1.00 inches. In Stock. Nº de ref. del artículo: __0786436859

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