Product Placement in Hollywood Films: A History

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9780786419043: Product Placement in Hollywood Films: A History
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"informative"--Film & History.

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This is the history of advertising in motion pictures from the slide ads of the 1890s to the common practice of product placement in the present. Initially, product placement was seen as a somewhat sleazy practice and also faced opposition from the film industry itself; it has grown dramatically in the past 25 years. From Maillard's Chocolates advertising with a shot of Cardinal Richelieu enjoying a hot cup cocoa in 1895, to product placements in 2002's Minority Report, for which advertisers were rumored to have paid USD25 million, this book explores the developing union of corporate American and Hollywood. This work addresses such topics as television's conditioning of filmgoers to accept commercials, companies' donation of props, the debate about advertising such activities as smoking and drinking in films, and "product displacement," or demands by companies to keep their products absent from unpopular or controversial films. Film stills and a bibliography complete the book.

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Segrave, Kerry
Publicado por McFarland Publishing (2004)
ISBN 10: 0786419040 ISBN 13: 9780786419043
Nuevo Paperback Cantidad disponible: 2
Librería
Murray Media
(North Miami Beach, FL, Estados Unidos de America)
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Descripción McFarland Publishing, 2004. Paperback. Condición: New. Never used!. Nº de ref. del artículo: P110786419040

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