Product Placement in Hollywood Films: A History

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9780786419043: Product Placement in Hollywood Films: A History
Reseña del editor:

This is the history of advertising in motion pictures from the slide ads of the 1890s to the common practice of product placement in the present. Initially, product placement was seen as a somewhat sleazy practice and also faced opposition from the film industry itself; it has grown dramatically in the past 25 years. From Maillard's Chocolates advertising with a shot of Cardinal Richelieu enjoying a hot cup cocoa in 1895, to product placements in 2002's Minority Report, for which advertisers were rumored to have paid USD25 million, this book explores the developing union of corporate American and Hollywood. This work addresses such topics as television's conditioning of filmgoers to accept commercials, companies' donation of props, the debate about advertising such activities as smoking and drinking in films, and "product displacement," or demands by companies to keep their products absent from unpopular or controversial films. Film stills and a bibliography complete the book.

Biografía del autor:

Cultural historian Kerry Segrave is the author of dozens of books on such diverse topics as drive-in theaters, lie detectors, jukeboxes, smoking, shoplifting and ticket-scalping. He lives in British Columbia.

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Segrave, Kerry
Editorial: McFarland Publishing
ISBN 10: 0786419040 ISBN 13: 9780786419043
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Descripción McFarland Publishing. Estado de conservación: BRAND NEW. BRAND NEW Laminated Softcover A Brand New Quality Book from a Full-Time Bookshop in business since 1992!. Nº de ref. de la librería 725977

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Kerry Segrave
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Descripción Estado de conservación: New. Depending on your location, this item may ship from the US or UK. Nº de ref. de la librería 97807864190430000000

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Kerry Segrave
Editorial: McFarland Co Inc, United States (2004)
ISBN 10: 0786419040 ISBN 13: 9780786419043
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Descripción McFarland Co Inc, United States, 2004. Paperback. Estado de conservación: New. 223 x 150 mm. Language: English . Brand New Book. This is the history of advertising in motion pictures from the slide ads of the 1890s to the common practice of product placement in the present. Initially, product placement was seen as a somewhat sleazy practice and also faced opposition from the film industry itself; it has grown dramatically in the past 25 years. From Maillard s Chocolates advertising with a shot of Cardinal Richelieu enjoying a hot cup cocoa in 1895, to product placements in 2002 s Minority Report, for which advertisers were rumored to have paid USD25 million, this book explores the developing union of corporate American and Hollywood. This work addresses such topics as television s conditioning of filmgoers to accept commercials, companies donation of props, the debate about advertising such activities as smoking and drinking in films, and product displacement, or demands by companies to keep their products absent from unpopular or controversial films. Film stills and a bibliography complete the book. Nº de ref. de la librería AAN9780786419043

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Kerry Segrave
Editorial: McFarland Co Inc, United States (2004)
ISBN 10: 0786419040 ISBN 13: 9780786419043
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Descripción McFarland Co Inc, United States, 2004. Paperback. Estado de conservación: New. 223 x 150 mm. Language: English . Brand New Book. This is the history of advertising in motion pictures from the slide ads of the 1890s to the common practice of product placement in the present. Initially, product placement was seen as a somewhat sleazy practice and also faced opposition from the film industry itself; it has grown dramatically in the past 25 years. From Maillard s Chocolates advertising with a shot of Cardinal Richelieu enjoying a hot cup cocoa in 1895, to product placements in 2002 s Minority Report, for which advertisers were rumored to have paid USD25 million, this book explores the developing union of corporate American and Hollywood. This work addresses such topics as television s conditioning of filmgoers to accept commercials, companies donation of props, the debate about advertising such activities as smoking and drinking in films, and product displacement, or demands by companies to keep their products absent from unpopular or controversial films. Film stills and a bibliography complete the book. Nº de ref. de la librería AAN9780786419043

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Kerry Segrave
Editorial: McFarland & Company (2004)
ISBN 10: 0786419040 ISBN 13: 9780786419043
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Descripción McFarland & Company, 2004. Paperback. Estado de conservación: New. Nº de ref. de la librería SONG0786419040

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Kerry Segrave
Editorial: McFarland Co Inc, United States (2004)
ISBN 10: 0786419040 ISBN 13: 9780786419043
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Book Depository hard to find
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Descripción McFarland Co Inc, United States, 2004. Paperback. Estado de conservación: New. 223 x 150 mm. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. This is the history of advertising in motion pictures from the slide ads of the 1890s to the common practice of product placement in the present. Initially, product placement was seen as a somewhat sleazy practice and also faced opposition from the film industry itself; it has grown dramatically in the past 25 years. From Maillard s Chocolates advertising with a shot of Cardinal Richelieu enjoying a hot cup cocoa in 1895, to product placements in 2002 s Minority Report, for which advertisers were rumored to have paid USD25 million, this book explores the developing union of corporate American and Hollywood. This work addresses such topics as television s conditioning of filmgoers to accept commercials, companies donation of props, the debate about advertising such activities as smoking and drinking in films, and product displacement, or demands by companies to keep their products absent from unpopular or controversial films. Film stills and a bibliography complete the book. Nº de ref. de la librería BTE9780786419043

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Kerry Segrave
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Descripción McFarland & Co Inc. Paperback. Estado de conservación: new. BRAND NEW, Product Placement in Hollywood Films: A History, Kerry Segrave, This is the history of advertising in motion pictures from the slide ads of the 1890s to the common practice of product placement in the present. Initially, product placement was seen as a somewhat sleazy practice and also faced opposition from the film industry itself; it has grown dramatically in the past 25 years. From Maillard's Chocolates advertising with a shot of Cardinal Richelieu enjoying a hot cup cocoa in 1895, to product placements in 2002's Minority Report, for which advertisers were rumored to have paid USD25 million, this book explores the developing union of corporate American and Hollywood. This work addresses such topics as television's conditioning of filmgoers to accept commercials, companies' donation of props, the debate about advertising such activities as smoking and drinking in films, and "product displacement," or demands by companies to keep their products absent from unpopular or controversial films. Film stills and a bibliography complete the book. Nº de ref. de la librería B9780786419043

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Kerry Segrave
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ISBN 10: 0786419040 ISBN 13: 9780786419043
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Descripción McFarland and Co Inc, 2004. PAP. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería CE-9780786419043

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Kerry Segrave
Editorial: McFarland & Company (2004)
ISBN 10: 0786419040 ISBN 13: 9780786419043
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Ergodebooks
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Descripción McFarland & Company, 2004. Paperback. Estado de conservación: New. Nº de ref. de la librería DADAX0786419040

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Segrave, Kerry
Editorial: McFarland & Co Inc Pub (2004)
ISBN 10: 0786419040 ISBN 13: 9780786419043
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Descripción McFarland & Co Inc Pub, 2004. Paperback. Estado de conservación: Brand New. illustrated edition. 250 pages. 8.75x5.75x0.50 inches. In Stock. Nº de ref. de la librería __0786419040

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