The Elements of International English Style: A Guide to Writing Correspondence, Reports, Technical Documents, and Internet Pages for a Global Audience - Tapa blanda

Weiss, Edmond H. H

 
9780765615725: The Elements of International English Style: A Guide to Writing Correspondence, Reports, Technical Documents, and Internet Pages for a Global Audience
Tapa blanda
ISBN 10: 076561572X ISBN 13: 9780765615725
Editorial: Routledge, 2005

Sinopsis

This easy-to-use handbook is an essential resource for anyone who needs to write English correspondence for an international business audience. In an engaging, accessible style it integrates the theory and controversies of intercultural communication with the practical skills of writing and editing English for those who read it as a second language. The book emphasizes principles of simplicity and clarity, proper etiquette, cultural sensitivity, appropriate layout and typography, and more to increase the chances that a text prepared by a native English speaker will be better understood by a non-native speaker. It also updates traditional advice with new insights into "e-mail culture." Equally useful for students and professionals in business communication, marketing communication, and international business, The Elements of International English Style is filled with realistic examples, problems, and projects, including: 57 specific tactics to internationalize one's English; hundreds of before-and-after comparisons showing the effects of editing for an international audience; models of international correspondence; practical discussion questions and work projects; useful resources for further study, including books, articles, and websites.

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Acerca del autor

Edmond Weiss, PhD, is a writer, lecturer, and consultant, specializing in documentation, presentation, and internationalization for business and technical communication. He began his career producing documentaries for the CBS-owned television station in Philadelphia, later managed media research projects for the Franklin Institute, was associate dean of the University of Pennsylvania’s Annenberg School of Communications, and recently spent a decade on the faculty of the Fordham University Business School. Currently, he is president of Edmond Weiss Consulting.

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Editorial
Routledge
Año de publicación
2005
Idioma
Inglés
ISBN 10 
076561572X
ISBN 13 
9780765615725
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
184
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9780765615718: The Elements of International English Style: A Guide to Writing Correspondence, Reports, Technical Documents, and Internet Pages for a Global Audience

Edición Destacada

ISBN 10:  0765615711 ISBN 13:  9780765615718
Editorial: Routledge, 2005
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