Marketing for Dummies

3,31 valoración promedio
( 189 valoraciones por Goodreads )
 
9780764570568: Marketing for Dummies

Whether you're looking to expand your business or you're about to start out, this straight-forward guide leads you step by step through every aspect of marketing. Packed with expert tips on identifying customers, using online resources, satisfying your customer's needs and boosting your sales, Marketing For Dummies will help you put together a winning marketing strategy and turn your plans in to profit.

Discover how to

  • Understand the basics of effective marketing
  • Research customers, competitors and industry
  • Create a compelling marketing strategy
  • Increase consumer awareness
  • Satisfy clients' needs
  • Boost sales

"Sinopsis" puede pertenecer a otra edición de este libro.

About the Author:

Craig Smith is the editor of Marketing, the UK’s highest circulation weekly magazine, and PPA Weekly Business Magazine of the Year, serving the marketing and advertising industries. He has worked as a business journalist for 18 years and is a regular commentator on marketing issues to the national press and broadcast media.
Craig works closely with industry trade bodies the Association of Publishing Agencies and Business in the Community to promote best practice in the areas of customer magazines and cause related marketing.

Alex Hiam is a consultant, corporate trainer, and public speaker with 20 years of experience in marketing, sales, and corporate communications. He is the director of Insights, which includes a division called Insights for Marketing that offers a wide range of services for supporting and training in sales, customer service, planning, and management. His firm is also active in developing the next generation of leaders in the workplace through its Insights for Training & Development. Alex has an MBA in marketing and strategic planning from the Haas School at U.C. Berkeley and an undergraduate degree from Harvard.
He has worked as marketing manager for both smaller high-tech firms and a Fortune 100 company, and did a stint as a professor of marketing at the business school at U. Mass. Amherst.
Alex is the co-author of the best-seller, The Portable MBA in Marketing (Wiley) as well as The Vest-Pocket CEO and numerous other books and training programs. He has consulted to a wide range of companies and not-for-profit and government agencies, from General Motors and Volvo to HeathEast and the U.S. Army (a fuller list of clients is posted at www.insightsformarketing.com). Alex is also the author of a companion volume to this book, the Marketing Kit For Dummies (Wiley), which includes more detailed coverage of many of the hands-on topics involved in creating great advertising, direct mail letters, Web sites, publicity campaigns, and marketing plans. On the CD that comeswith the Marketing Kit For Dummies, you’ll find forms, checklists, and templates that may be of use to you.

Review:

"...useful, practical and, above all, reader-friendly...this book certainly takes me to a new level.... I heartily recommend it". (Oldham Evening Chronicle, March 2007)

"...an invaluable, practical guide to marketing for those new to the subject..." (Marketer, September 2006)

"Sobre este título" puede pertenecer a otra edición de este libro.

Comprar nuevo Ver libro

Gastos de envío: EUR 6,80
De Reino Unido a Estados Unidos de America

Destinos, gastos y plazos de envío

Añadir al carrito

Los mejores resultados en AbeBooks

1.

Craig Smith
Editorial: John Wiley and Sons Ltd (2006)
ISBN 10: 0764570560 ISBN 13: 9780764570568
Nuevos Paperback Cantidad: 1
Librería
Revaluation Books
(Exeter, Reino Unido)
Valoración
[?]

Descripción John Wiley and Sons Ltd, 2006. Paperback. Estado de conservación: Brand New. 380 pages. In Stock. Nº de ref. de la librería zk0764570560

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 26,42
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 6,80
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

2.

Smith, Craig, Hiam, Alexander
Editorial: For Dummies (2006)
ISBN 10: 0764570560 ISBN 13: 9780764570568
Nuevos Paperback Cantidad: 2
Librería
Murray Media
(North Miami Beach, FL, Estados Unidos de America)
Valoración
[?]

Descripción For Dummies, 2006. Paperback. Estado de conservación: New. Never used!. Nº de ref. de la librería P110764570560

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 43,69
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 1,68
A Estados Unidos de America
Destinos, gastos y plazos de envío