Marketing (Barron's Business Review Sereies)

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9780764139321: Marketing (Barron's Business Review Sereies)

Professor Richard Sandhusen’s brand-new and important fourth edition of Marketing explains how four digital-age systems have merged into one to change marketing and management practice as much in the past five years as in the previous half century. These systems--decision support, relationship marketing, integrated marketing communication, and balanced scorecard--receive detailed analysis in this extensively updated book, which also gives more comprehensive coverage to all aspects of the global marketplace than other currently-available textbooks on the subject. Here is vital information for students soon entering business in today’s ever more globally competitive world. Marketing presents a realistic hypothetical company as it faces business challenges and opportunities on a day-by-day basis. Although solidly grounded in marketing theory, the book explains marketing strategies within this realistic setting, showing many of the business tactics and decisions students are likely to confront in their own careers. The fictitious company’s domestic and international marketing strategies are explained and analyzed, and real-world examples of successful marketing campaigns by different kinds of companies are also included. Each chapter ends with an overview of essential concepts and match-up exercises that review the text’s material. Here is a popular and accessible new addition to Barron’s respected Business Review Series.

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From the Inside Flap:

(back cover)
Barron's Business Review Books make excellent supplements to college textbooks--and also serve as fine main texts in adult education courses or business brush-up programs. You'll find key business terms defined, important concepts reviewed, and pertinent examples of business transactions summarized. This up-to-date fourth edition of Marketing comprehensively covers the marketing curriculum as it is presented in leading business schools today. New in this edition is emphasis on the importance of technological and philosophical marketing strategy innovations that have evolved in recent years. In this regard, the author gives special attention to four interrelated systems: Decision Support Systems; Relational Marketing Systems; Integrated Marketing Communications Systems; and Balanced Scorecard Systems.



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Descripción 2008. PAP. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería KS-9780764139321

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Descripción Barron s Educational Series Inc.,U.S., United States, 2008. Paperback. Estado de conservación: New. 4th Revised edition. Language: English . Brand New Book. Professor Richard Sandhusen s brand-new and important fourth edition of Marketing explains how four digital-age systems have merged into one to change marketing and management practice as much in the past five years as in the previous half century. These systems--decision support, relationship marketing, integrated marketing communication, and balanced scorecard--receive detailed analysis in this extensively updated book, which also gives more comprehensive coverage to all aspects of the global marketplace than other currently-available textbooks on the subject. Here is vital information for students soon entering business in today s ever more globally competitive world. Marketing presents a realistic hypothetical company as it faces business challenges and opportunities on a day-by-day basis. Although solidly grounded in marketing theory, the book explains marketing strategies within this realistic setting, showing many of the business tactics and decisions students are likely to confront in their own careers. The fictitious company s domestic and international marketing strategies are explained and analyzed, and real-world examples of successful marketing campaigns by different kinds of companies are also included. Each chapter ends with an overview of essential concepts and match-up exercises that review the text s material. Here is a popular and accessible new addition to Barron s respected Business Review Series. Nº de ref. de la librería AAS9780764139321

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Richard L Sandhusen
Editorial: Barron s Educational Series Inc.,U.S., United States (2008)
ISBN 10: 0764139320 ISBN 13: 9780764139321
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Descripción Barron s Educational Series Inc.,U.S., United States, 2008. Paperback. Estado de conservación: New. 4th Revised edition. Language: English . Brand New Book. Professor Richard Sandhusen s brand-new and important fourth edition of Marketing explains how four digital-age systems have merged into one to change marketing and management practice as much in the past five years as in the previous half century. These systems--decision support, relationship marketing, integrated marketing communication, and balanced scorecard--receive detailed analysis in this extensively updated book, which also gives more comprehensive coverage to all aspects of the global marketplace than other currently-available textbooks on the subject. Here is vital information for students soon entering business in today s ever more globally competitive world. Marketing presents a realistic hypothetical company as it faces business challenges and opportunities on a day-by-day basis. Although solidly grounded in marketing theory, the book explains marketing strategies within this realistic setting, showing many of the business tactics and decisions students are likely to confront in their own careers. The fictitious company s domestic and international marketing strategies are explained and analyzed, and real-world examples of successful marketing campaigns by different kinds of companies are also included. Each chapter ends with an overview of essential concepts and match-up exercises that review the text s material. Here is a popular and accessible new addition to Barron s respected Business Review Series. Nº de ref. de la librería AAS9780764139321

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Sandhusen, Richard L.
Editorial: Barron's Educational Series (2008)
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Descripción Paperback. Estado de conservación: New. 4th. Paperback. Professor Richard SandhusenAa's brand-new and important fourth edition of "Marketing " explains how four digital-age systems have merged into one to change marketing and man.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 606 pages. 0.567. Nº de ref. de la librería 9780764139321

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Richard L. Sandhusen
Editorial: Barron's Business Review (2008)
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Richard Sandhusen
Editorial: Barron's Educational Series 2008-08-05, Hauppauge, N.Y. (2008)
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