The Wawa Way: How a Funny Name and Six Core Values Revolutionized Convenience

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9780762453061: The Wawa Way: How a Funny Name and Six Core Values Revolutionized Convenience
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"Corporate histories are seldom engrossing and even less frequently do they touch an emotional chord, but that's exactly what the books does. Wawa fans, and general business readers, will relish this empowering story." --Publishers Weekly STARRED REVIEW "The cult of Wawa lives on...The company's six core values and a leadership style focusing on employee ownership with a strong sense of corporate social responsibility are major topics. Written in a light, conversational tone, though, this is a quick, engaging read. VERDICT A must-have for Wawa devotees and recommended for others interested in a behind-the-scenes look at an East Coast retailing legend." --Library Journal

Reseña del editor:

Wawa, a family business with a history in dairy and manufacturing, expanded into retail in 1964, offering a friendly, personal alternative to supermarkets. Since then, the convenience store grew into a well-known company that competes against the biggest industry players in the world in three areas--fuel, convenience, and food--all while maintaining their personal approach and small business mentality. Now, almost 50 years later, Wawa has opened its first store in Florida and has begun to play on the national field. How did it happen? What are the reasons for their success? Why have they been able to go up against the big guys with nothing more than homegrown talent? With a mixture of personal history and business advice, Howard Stoeckel discusses the last 50 years of Wawa's growth, development, and expansion. It's the story of how a small company with a funny name made a big difference, and all it took was a little goose sense.

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Howard Stoeckel
Editorial: Running Press, United States (2014)
ISBN 10: 0762453060 ISBN 13: 9780762453061
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Descripción Running Press, United States, 2014. Hardback. Estado de conservación: New. 231 x 163 mm. Language: English . Brand New Book. Wawa, a family business with a history in dairy and manufacturing, expanded into retail in 1964, offering a friendly, personal alternative to supermarkets. Since then, the convenience store grew into a well-known company that competes against the biggest industry players in the world in three areas--fuel, convenience, and food--all while maintaining their personal approach and small business mentality. Now, almost 50 years later, Wawa has opened its first store in Florida and has begun to play on the national field. How did it happen? What are the reasons for their success? Why have they been able to go up against the big guys with nothing more than homegrown talent? With a mixture of personal history and business advice, Howard Stoeckel discusses the last 50 years of Wawa s growth, development, and expansion. It s the story of how a small company with a funny name made a big difference, and all it took was a little goose sense. Nº de ref. de la librería CBL9780762453061

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Stoeckel, Howard/ Andelman, Bob (Contributor)
Editorial: Running Pr Book Pub (2014)
ISBN 10: 0762453060 ISBN 13: 9780762453061
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Descripción Running Pr Book Pub, 2014. Hardcover. Estado de conservación: Brand New. 256 pages. 8.00x5.00x1.00 inches. In Stock. Nº de ref. de la librería zk0762453060

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Editorial: Running Press,U.S., United States (2014)
ISBN 10: 0762453060 ISBN 13: 9780762453061
Nuevos Tapa dura Cantidad: 1
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Descripción Running Press,U.S., United States, 2014. Hardback. Estado de conservación: New. 231 x 163 mm. Language: English . Brand New Book. Wawa, a family business with a history in dairy and manufacturing, expanded into retail in 1964, offering a friendly, personal alternative to supermarkets. Since then, the convenience store grew into a well-known company that competes against the biggest industry players in the world in three areas,fuel, convenience, and food,all while maintaining their personal approach and small business mentality. Now, almost 50 years later, Wawa has opened its first store in Florida and has begun to play on the national field. How did it happen? What are the reasons for their success? Why have they been able to go up against the big guys with nothing more than homegrown talent?With a mixture of personal history and business advice, Howard Stoeckel discusses the last 50 years of Wawa s growth, development, and expansion. It s the story of how a small company with a funny name made a big difference, and all it took was a little goose sense. Nº de ref. de la librería CBL9780762453061

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Editorial: Running Press (2014)
ISBN 10: 0762453060 ISBN 13: 9780762453061
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Descripción Running Press, 2014. Hardcover. Estado de conservación: New. Nº de ref. de la librería P110762453060

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