The Real Mad Men: The Renegades of Madison Avenue and the Golden Age of Advertising

3,51 valoración promedio
( 240 valoraciones por Goodreads )
 
9780762440900: The Real Mad Men: The Renegades of Madison Avenue and the Golden Age of Advertising

Advertising is a business rooted in art, an art rooted in business, and it reached its peak in a specific place at a specific time: New York City at the end of the 1950s and through the '60s.

AMC's award-winning drama Mad Men has garnered awards for its portrayal of advertising executives. This engaging, insightful narrative reveals, for the first time, the lives and work of the real advertising men and women of that era. Just as portrayed in the series, these creative people were the stars of the real Madison Avenue. Their innate eccentricity, vanity, and imagination meant their behavior and lifestyle was as candid and original as their advertising. They had it and they flaunted it. People like Bill Bernbach, George Lois, Ed McCabe, Mary Wells, Marion Harper, Julian Koenig, Steve Frankfurt, and Amil Gargano, and others, who in that small space, in that short time, created some of the most radical and influential advertising ever and sparked a revolution in the methods, practice, and execution of the business. Including over 100 full-color illustrations, the book details iconic campaigns such as VW, Avis, Alka Seltzer, Benson & Hedges, Polaroid, and Braniff Airways.

"Sinopsis" puede pertenecer a otra edición de este libro.

About the Author:

Andrew Cracknell served as Executive Creative Director for many major international agencies, on both sides of the Atlantic, for every business category and in every available medium. For this book, he undertook extensive in-depth research and recorded many hours of interviews with the advertising women and men of the era, from secretaries to directors. He also writes regularly for The Financial Times and Campaign magazine. He can usually be found in London, New York, or sailing his boat in the Aegean.

Sir John Hegarty was an award-winning art director at Benton and Bowles, London, and later started Bartle Bogle Hegarty, Campaign's Agency of the Year in 1986, 1993, 2003, 2004, and 2005. In 2005, the International Clio Awards awarded John with the Lifetime Achievement Award. He lives in London.

Fred Danzig was the executive editor for Ad Age from 1968 to 1995. He is the coauthor of How to be Heard: Making the Media Work for You with Tim Klein and was adjunct instructor at the New School in NYC.

Review:

Publishers Weekly
“Cracknell's account of the heyday of advertising—currently being explored on AMC's hit show Mad Men--is a terrific supplement to the show, as well as a primer on the evolution of the industry...Advertising geeks will gobble this up, but even those completely unaware of Don Draper and Sterling Cooper will appreciate this lively and spirited account.”

David Abbott
“Andrew Cracknell tells it like it was—the inside story of the men and women who kept Don Draper awake at night. Witty and invigorating.”

Ken Roman, former chairman of Ogilvy & Mather Worldwide and author of

"Sobre este título" puede pertenecer a otra edición de este libro.

Los mejores resultados en AbeBooks

1.

Cracknell, Andrew
Editorial: Running Press
ISBN 10: 0762440902 ISBN 13: 9780762440900
Nuevos Tapa dura Cantidad: 2
Librería
Greatextbooks
(auburn, CA, Estados Unidos de America)
Valoración
[?]

Descripción Running Press. Hardcover. Estado de conservación: New. 0762440902 ****BRAND NEW**** SHIPS SAME OR NEXT BUSINESS DAY WITH DELIVERY CONFIRMATION !!!!!!. Nº de ref. de la librería SKU1028003

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 7,02
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,43
A Estados Unidos de America
Destinos, gastos y plazos de envío

2.

Andrew Cracknell
Editorial: Running Press 1, United States
ISBN 10: 0762440902 ISBN 13: 9780762440900
Nuevos Tapa dura Cantidad: 1
Librería
Powell's Books
(Portland, OR, Estados Unidos de America)
Valoración
[?]

Descripción Running Press 1, United States. Hardcover. Estado de conservación: New. HARDCOVER Legendary independent bookstore online since 1994. Reliable customer service and no-hassle return policy. New Arrivals. Book: NEW, New. Bookseller Inventory # 64978076244090000. Nº de ref. de la librería 64978076244090000

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 12,38
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,86
A Estados Unidos de America
Destinos, gastos y plazos de envío

3.

Andrew Cracknell
ISBN 10: 0762440902 ISBN 13: 9780762440900
Nuevos Cantidad: 1
Librería
Castle Rock
(Pittsford, NY, Estados Unidos de America)
Valoración
[?]

Descripción Estado de conservación: Brand New. Book Condition: Brand New. Nº de ref. de la librería 97807624409001.0

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 13,14
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,43
A Estados Unidos de America
Destinos, gastos y plazos de envío

4.

Andrew Cracknell
Editorial: Running Press (2012)
ISBN 10: 0762440902 ISBN 13: 9780762440900
Nuevos Tapa dura Cantidad: 1
Librería
Ergodebooks
(RICHMOND, TX, Estados Unidos de America)
Valoración
[?]

Descripción Running Press, 2012. Hardcover. Estado de conservación: New. Nº de ref. de la librería DADAX0762440902

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 13,91
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,43
A Estados Unidos de America
Destinos, gastos y plazos de envío

5.

Cracknell, Andrew
Editorial: U.S.A.: Running Press (2012)
ISBN 10: 0762440902 ISBN 13: 9780762440900
Nuevos Tapa dura Primera edición Cantidad: 2
Librería
Books Galore
(Kansas City, MO, Estados Unidos de America)
Valoración
[?]

Descripción U.S.A.: Running Press, 2012. Hardcover. Estado de conservación: New. Estado de la sobrecubierta: New. 1st Edition.. First Edition, first printing in excellent condition. Clean, unmarked pages; firm binding. Language: eng Language: eng 0.0. Nº de ref. de la librería 0516-BGNAPDT-BX127-17.28

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 16,81
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,13
A Estados Unidos de America
Destinos, gastos y plazos de envío

6.

Cracknell, Andrew
Editorial: Running Press (2012)
ISBN 10: 0762440902 ISBN 13: 9780762440900
Nuevos Tapa dura Cantidad: 2
Librería
Murray Media
(North Miami Beach, FL, Estados Unidos de America)
Valoración
[?]

Descripción Running Press, 2012. Hardcover. Estado de conservación: New. Nº de ref. de la librería P110762440902

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 31,77
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 2,57
A Estados Unidos de America
Destinos, gastos y plazos de envío

7.

Cracknell, Andrew
Editorial: Running Press
ISBN 10: 0762440902 ISBN 13: 9780762440900
Nuevos Tapa dura Cantidad: 1
Librería
Cloud 9 Books
(Wellington, FL, Estados Unidos de America)
Valoración
[?]

Descripción Running Press. Hardcover. Estado de conservación: New. 0762440902 New Condition. Nº de ref. de la librería NEW6.1286605

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 53,07
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 4,29
A Estados Unidos de America
Destinos, gastos y plazos de envío