Marketing - the retro revolution editado por Sage
"Sinopsis" puede pertenecer a otra edición de este libro.
Praise for the author:
'the finest writer in our field today' - Journal of Marketing
'the most devastating critic of the academic discipline of marketing ever likely to be encountered' - Service Industries Journal
'a jewel in the crown of the academic marketing establishment' - Marketing Intelligence and Planning
'remarkably entertaining' - Public Library Journal
'dazzling erudition' - European Journal of Marketing
'instant classic' - Journal of Marketing Management
`the finest writer in our field today' - Journal of Marketing
`the great heretic' - Retrospectives in Marketing
`the most devastating critic of the academic discipline of marketing ever likely to be encountered' - Service Industries Journal
`a jewel in the crown of the academic marketing establishment' - Marketing Intelligence and Planning
`remarkably entertaining' - Public Library Journal
`dazzling erudition' - European Journal of Marketing
`instant classic' - Journal of Marketing Management
· Has marketing moved from `new and improved' to `as good as always'?
· Is old the new `new'?
Retro-marketing is all around us, whether it be retro-products like the neo-Beetle, retro-scapes, such as Niketown, or retro-advertising campaigns, which make the most of the advertiser's glorious heritage.
The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Marketing - The Retro Revolution explains why the opposite is the case, demonstrating that retro-orientation is a harbinger of change and a revolution in marketing thinking.
In his engaging and lively style, Stephen Brown shows that the implications of today's retro revolution are much more profound than the existing literature suggests. He argues that just as retro-marketing practitioners are looking to the past for inspiration, so students, consultants and academics should seek to do likewise.
History reveals that new ideas often come wrapped in old packaging. Marketing - the Retro Revolution unwraps this retro-package and, in doing so, offers radically new ideas for the future of the field.
"Sobre este título" puede pertenecer a otra edición de este libro.
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Librería: AwesomeBooks, Wallingford, Reino Unido
Paperback. Condición: Very Good. Marketing - The Retro Revolution This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9780761968511
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Librería: Ammareal, Morangis, Francia
Softcover. Condición: Bon. Légères traces d'usure sur la couverture. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Slight signs of wear on the cover. Ammareal gives back up to 15% of this item's net price to charity organizations. Nº de ref. del artículo: D-764-469
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Librería: Bahamut Media, Reading, Reino Unido
Paperback. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 6545-9780761968511
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Librería: GF Books, Inc., Hawthorne, CA, Estados Unidos de America
Condición: Very Good. Book is in Used-VeryGood condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain very limited notes and highlighting. 0.9. Nº de ref. del artículo: 0761968512-2-3
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Librería: Better World Books Ltd, Dunfermline, Reino Unido
Condición: Very Good. 1st Edition. Ships from the UK. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: 15531498-20
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Librería: Better World Books Ltd, Dunfermline, Reino Unido
Condición: Good. 1st Edition. Ships from the UK. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: GRP94908154
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Librería: Better World Books Ltd, Dunfermline, Reino Unido
Condición: Very Good. 1st Edition. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: GRP71136921
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Librería: Ergodebooks, Houston, TX, Estados Unidos de America
Softcover. Condición: Good. First Edition. The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Marketing - The Retro Revolution explains why the opposite is the case, demonstrating that retro-orientation is a harbinger of change and a revolution in marketing thinking.In his engaging and lively style, Stephen Brown shows that the implications of today's retro revolution are much more profound than the existing literature suggests. He argues that just as retro-marketing practitioners are looking to the past for inspiration, so too students, consultants and academics should seek to do likewise. Nº de ref. del artículo: SONG0761968512
Cantidad disponible: 1 disponibles
Librería: Anybook.com, Lincoln, Reino Unido
Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Nº de ref. del artículo: 9931854
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Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Paperback. Condición: Very Good. `the finest writer in our field today - Journal of Marketing `the great heretic - Retrospectives in Marketing `the most devastating critic of the academic discipline of marketing ever likely to be encountered - Service Industries Journal `a jewel in the crown of the academic marketing establishment - Marketing Intelligence and Planning `remarkably entertaining - Public Library Journal `dazzling erudition - European Journal of Marketing `instant classic - Journal of Marketing Management Has marketing moved from `new and improved to `as good as always? Is old the new `new? Retro-marketing is all around us, whether it be retro-products like the neo-Beetle, retro-scapes, such as Niketown, or retro-advertising campaigns, which make the most of the advertisers glorious heritage. The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Marketing - The Retro Revolution explains why the opposite is the case, demonstrating that retro-orientation is a harbinger of change and a revolution in marketing thinking. In his engaging and lively style, Stephen Brown shows that the implications of todays retro revolution are much more profound than the existing literature suggests. He argues that just as retro-marketing practitioners are looking to the past for inspiration, so students, consultants and academics should seek to do likewise. History reveals that new ideas often come wrapped in old packaging. Marketing - the Retro Revolution unwraps this retro-package and, in doing so, offers radically new ideas for the future of the field. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR004750033
Cantidad disponible: 2 disponibles