Now thoroughly updated, this new edition has been rewritten to take account of recent theory and research particularly as it relates to new media, globalization, and cultural production topics, such as advertising, marketing, fashion, and merchandising. Retaining all the strengths of the previous editions, McQuail′s Mass Communication Theory remains the most integrated and comprehensive introduction to the field.
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Denis McQuail is emeritus professor of communication at the University of Amsterdam and visiting professor in the Department of Politics, University of Southampton. His books include Audience Analysis (1997) and McQuail′s Mass Communication Theory (5th ed. 2005), a comprehensive introduction to the field that takes full account of new technologies and globalization issues. His most recent edited collection is Communication Theory and Research (2006), which presents outstanding studies in communications research published during the last decade. The selections are drawn from the European Journal of Communication, a leading international journal, founded by McQuail, Peter Golding and Els De Bens.Review:
Some reviews of the previous editions
`This book is the most comprehensive to date in its description and evaluation of the proliferating philosophies of how the mass media do or should function in open and closed, developed and developing societies′ - Media Development
`An excellent, comprehensive survey of the whole range of thinking on mass media, including definitions, approaches, functions in society, production organizations and analyses of media content′ - Intermedia
`... Let′s stress that for people who want to read a single intelligent work on mass communication... this is the work. Of course there must be many criticisms but the answer ′ where would you find so much, so well done, so clearly done and still at an affordable price in any other single work′ will be the proper one in most cases. The first work to look at as text and general survey′ - Media Information Australia
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Descripción SAGE PUBLICATIONS, LONDON, 2000. Encuadernacion original. Estado de conservación: NUEVO / NEW. 4ª edicion. MCQUAIL, D. MCQUAIL'S MASS COMMUNICATION THEORY. LONDON, 2000, x 542 p. Encuadernacion original. Nuevo. Nº de ref. de la librería 268157
Descripción SAGE Publications Ltd, 2000. Paperback. Estado de conservación: New. Nº de ref. de la librería P110761965475
Descripción SAGE Publications Ltd, 2000. Paperback. Estado de conservación: New. 4th. Nº de ref. de la librería DADAX0761965475
Descripción SAGE Publications Ltd. PAPERBACK. Estado de conservación: New. 0761965475 New Condition. Nº de ref. de la librería NEW6.0402374