Media Economics: Applying Economics to New and Traditional Media - Tapa dura

"This is simply the most comprehensive and rigorous book available on the economics of the media. In a clear and non-technical style, it explains the economic principles and concepts needed to understand media firms, industries and policy, and applies this analysis to contemporary real world examples. It is highly suitable as a text for a course on the economics of media industries, and for executives in media or communications related organisations in the private or public sector."                                                                                      
                                                                                                                                                        -- Allan Brown, Griffith University, Australia

Media Economics: Applying Economics to New and Traditional Media differs from ordinary media economic texts by taking a conceptual approach to economic issues. As the book progresses through economic principles, authors Colin Hoskins, Stuart McFadyen, and Adam Finn use cases and examples to demonstrate how these principles can be used to analyze media issues and problems. Media Economics emphasizes economic concepts that have distinct application within media industries, including corporate media strategies and mergers, public policy within media industries, how industry structure and changing technologies affect the conduct and performance of media industries, and why the United States dominates trade in information and entertainment.