Persuasion: Psychological Insights and Perspectives

3,38 valoración promedio
( 13 valoraciones por Goodreads )
 
9780761928096: Persuasion: Psychological Insights and Perspectives

Persuasion: Psychological Insights and Perspectives, Second Edition highlights important and influential views on persuasion and guides students through the important contemporary centers of basic and applied persuasion research. The renowned contributors to this volume apply cutting-edge knowledge from their current research across a variety of domains, including health, advertising, prejudice, political communication, group decision making, and the impact of narratives. This Second Edition has been revised and updated to reflect new research from the past decade. It includes entirely new chapters on prejudice, persuasiveness of narratives, mass media and political persuasion, small groups, and advertising.

"Sinopsis" puede pertenecer a otra edición de este libro.

About the Author:

Timothy C. Brock has published articles and book chapters on a wide variety of topics in the psychology of persuasion, including effects of salesperson-consumer similarity on purchasing behavior; the role of cognitive responses in determining acceptance of persuasive messages; processing of unintelligible persuasive messages; and the effect of cognitive tuning on attitude change persistence.  He has authored, coauthored, and edited nine books, most on attitudes and persuasion.  Dr. Brock is currently Professor of psychology at Ohio State University.

Melanie C. Green has focused her research on the mechanisms of narrative persuasion, as well as the ways in which technology affects social interactions.  She has published articles and chapters on these topics, and she is the co-editor of the book, Narrative Impact: Social and Cognitive Foundations (with J.J. Strange and T.C. Brock).  Dr. Green is currently Assistant Professor of psychology at the University of Pennsylvania.

Review:

"It bodes well for the teaching and giving away of psychology that so many respected researchers are able and willing to write well and simplify without oversimplifying their findings. ... The contributors represent an unusual breadth of disciplines and academic rank, yet, while preserving their own style of writing, they present important material in a provocative, engaging, and interesting fashion. The scholarship behind the writing and the findings is incontrovertible. This book should have wide appeal not only for advanced undergraduates in psychology but also to a variety of other disciplines, such as marketing, political science, and advertising."--PsycCRITIQUES: Contemporary Psychology"(2005, Vo.50, No. 28, Article 8)" (07/11/2005)

"It bodes well for the teaching and giving away of psychology that so many respected researchers are able and willing to write well and simplify without oversimplifying their findings. ... The contributors represent an unusual breadth of disciplines and academic rank, yet, while preserving their own style of writing, they present important material in a provocative, engaging, and interesting fashion. The scholarship behind the writing and the findings is incontrovertible. This book should have wide appeal not only for advanced undergraduates in psychology but also to a variety of other disciplines, such as marketing, political science, and advertising."--PsycCRITIQUES: Contemporary Psychology"(2005, Vo.50, No. 28, Article 8)" (07/11/2005)

-It bodes well for the teaching and giving away of psychology that so many respected researchers are able and willing to write well and simplify without oversimplifying their findings. ... The contributors represent an unusual breadth of disciplines and academic rank, yet, while preserving their own style of writing, they present important material in a provocative, engaging, and interesting fashion. The scholarship behind the writing and the findings is incontrovertible. This book should have wide appeal not only for advanced undergraduates in psychology but also to a variety of other disciplines, such as marketing, political science, and advertising.---PsycCRITIQUES: Contemporary Psychology-(2005, Vo.50, No. 28, Article 8)- (07/11/2005)

"Sobre este título" puede pertenecer a otra edición de este libro.

Los mejores resultados en AbeBooks

1.

ISBN 10: 076192809X ISBN 13: 9780761928096
Nuevos Cantidad: 15
Librería
BWB
(Valley Stream, NY, Estados Unidos de America)
Valoración
[?]

Descripción Estado de conservación: New. Depending on your location, this item may ship from the US or UK. Nº de ref. de la librería 97807619280960000000

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 73,62
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

2.

Editorial: SAGE Publications, Inc (2005)
ISBN 10: 076192809X ISBN 13: 9780761928096
Nuevos Paperback Cantidad: 2
Librería
Murray Media
(North Miami Beach, FL, Estados Unidos de America)
Valoración
[?]

Descripción SAGE Publications, Inc, 2005. Paperback. Estado de conservación: New. Nº de ref. de la librería P11076192809X

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 86,15
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 2,56
A Estados Unidos de America
Destinos, gastos y plazos de envío

3.

ISBN 10: 076192809X ISBN 13: 9780761928096
Nuevos Cantidad: 1
Librería
Castle Rock
(Pittsford, NY, Estados Unidos de America)
Valoración
[?]

Descripción Estado de conservación: Brand New. Book Condition: Brand New. Nº de ref. de la librería 97807619280961.0

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 87,33
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,42
A Estados Unidos de America
Destinos, gastos y plazos de envío

4.

Timothy C. Brock (editor), Melanie C. Green (editor)
Editorial: SAGE Publications 2005-03-09, Thousand Oaks, Calif. |London (2005)
ISBN 10: 076192809X ISBN 13: 9780761928096
Nuevos paperback Cantidad: 5
Librería
Blackwell's
(Oxford, OX, Reino Unido)
Valoración
[?]

Descripción SAGE Publications 2005-03-09, Thousand Oaks, Calif. |London, 2005. paperback. Estado de conservación: New. Nº de ref. de la librería 9780761928096

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 92,68
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,34
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

5.

Editorial: SAGE Publications Inc, United States (2005)
ISBN 10: 076192809X ISBN 13: 9780761928096
Nuevos Paperback Cantidad: 10
Librería
The Book Depository
(London, Reino Unido)
Valoración
[?]

Descripción SAGE Publications Inc, United States, 2005. Paperback. Estado de conservación: New. 2nd Revised edition. Language: English . Brand New Book. It bodes well for the teaching and giving away of psychology that so many respected researchers are able and willing to write well and simplify without oversimplifying their findings.The contributors represent an unusual breadth of disciplines and academic rank, yet, while preserving their own style of writing, they present important material in a provocative, engaging, and interesting fashion. The scholarship behind the writing and the findings is incontrovertible. This book should have wide appeal not only for advanced undergraduates in psychology but also to a variety of other disciplines, such as marketing, political science, and advertising - PsycCRITIQUES: Contemporary Psychology , APA Review of Books Persuasion is a powerful force - it can be used to reconfigure millions of minds and hearts. The key targets of persuasion are our attitudes and opinions. Whether it is an attitude toward a political candidate, a social policy, an organization, a person, or a consumer product, the power of persuasion can remake us into persons who are irrevocably changed. Sometimes imperceptibly, oftentimes dramatically.This Second Edition has been revised and updated to reflect new research from the past decade. It includes entirely new chapters on prejudice, persuasiveness of narratives, mass media and political persuasion, small groups and advertising. Key Features include: - Up-to-date coverage of key topics that are authored by leading psychology-of-persuasion researchers, making this the most comprehensive and authoritative textbook on persuasion - Uses an engaging writing style that avoids highly technical language, along with syndicated cartoons, photos, and advertisements to enhance student comprehension - Includes a comprehensive glossary at the end of the book for the necessary technical terms - Provides end-of-chapter summaries and a full set of references to guide students to more in-depth resources on each topic. Nº de ref. de la librería AAX9780761928096

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 101,44
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

6.

Editorial: SAGE Publications Inc, United States (2005)
ISBN 10: 076192809X ISBN 13: 9780761928096
Nuevos Paperback Cantidad: 10
Librería
The Book Depository US
(London, Reino Unido)
Valoración
[?]

Descripción SAGE Publications Inc, United States, 2005. Paperback. Estado de conservación: New. 2nd Revised edition. Language: English . Brand New Book. `It bodes well for the teaching and giving away of psychology that so many respected researchers are able and willing to write well and simplify without oversimplifying their findings. The contributors represent an unusual breadth of disciplines and academic rank, yet, while preserving their own style of writing, they present important material in a provocative, engaging, and interesting fashion. The scholarship behind the writing and the findings is incontrovertible. This book should have wide appeal not only for advanced undergraduates in psychology but also to a variety of other disciplines, such as marketing, political science, and advertising - PsycCRITIQUES: Contemporary Psychology , APA Review of Books Persuasion is a powerful force - it can be used to reconfigure millions of minds and hearts. The key targets of persuasion are our attitudes and opinions. Whether it is an attitude toward a political candidate, a social policy, an organization, a person, or a consumer product, the power of persuasion can remake us into persons who are irrevocably changed. Sometimes imperceptibly, oftentimes dramatically. This Second Edition has been revised and updated to reflect new research from the past decade. It includes entirely new chapters on prejudice, persuasiveness of narratives, mass media and political persuasion, small groups and advertising. Key Features include: - Up-to-date coverage of key topics that are authored by leading psychology-of-persuasion researchers, making this the most comprehensive and authoritative textbook on persuasion - Uses an engaging writing style that avoids highly technical language, along with syndicated cartoons, photos, and advertisements to enhance student comprehension - Includes a comprehensive glossary at the end of the book for the necessary technical terms - Provides end-of-chapter summaries and a full set of references to guide students to more in-depth resources on each topic. Nº de ref. de la librería AAX9780761928096

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 102,05
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

7.

Editorial: SAGE Publications, Inc
ISBN 10: 076192809X ISBN 13: 9780761928096
Nuevos PAPERBACK Cantidad: 1
Librería
Cloud 9 Books
(Wellington, FL, Estados Unidos de America)
Valoración
[?]

Descripción SAGE Publications, Inc. PAPERBACK. Estado de conservación: New. 076192809X New Condition. Nº de ref. de la librería NEW6.0960613

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 99,33
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 4,28
A Estados Unidos de America
Destinos, gastos y plazos de envío

8.

Timothy C. Brock (Editor), Melanie Green (Editor)
Editorial: SAGE Publications, Inc (2005)
ISBN 10: 076192809X ISBN 13: 9780761928096
Nuevos Paperback Cantidad: 1
Librería
Ergodebooks
(RICHMOND, TX, Estados Unidos de America)
Valoración
[?]

Descripción SAGE Publications, Inc, 2005. Paperback. Estado de conservación: New. 2nd. Nº de ref. de la librería DADAX076192809X

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 106,19
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,42
A Estados Unidos de America
Destinos, gastos y plazos de envío

9.

Timothy C. Brock
Editorial: SAGE Publications, Inc (2005)
ISBN 10: 076192809X ISBN 13: 9780761928096
Nuevos Cantidad: 15
Librería
Books2Anywhere
(Fairford, GLOS, Reino Unido)
Valoración
[?]

Descripción SAGE Publications, Inc, 2005. PAP. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería FJ-9780761928096

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 104,57
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 10,04
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

10.

Editorial: SAGE Publications, Inc
ISBN 10: 076192809X ISBN 13: 9780761928096
Nuevos PAPERBACK Cantidad: 2
Librería
SGS Trading Inc
(Franklin Lakes, NJ, Estados Unidos de America)
Valoración
[?]

Descripción SAGE Publications, Inc. PAPERBACK. Estado de conservación: New. 076192809X New US Edition Textbook, Ships with Emailed Tracking from USA. Nº de ref. de la librería Z076192809XZN

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 111,57
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,34
A Estados Unidos de America
Destinos, gastos y plazos de envío

Existen otras copia(s) de este libro

Ver todos los resultados de su búsqueda