"One of the more interesting nuggets to fly off the Sage press in recent months has been this valuable little book. It is, in fact, a dictionary. Statistical and methodological terms are alphabetized, with brief definitions presented. The language in the text is concise and definitions are often presented with clear examples. Finally, the book realistically lives up to its title as being a ‘non-technical guide.’" (Manuel J. Tejeda Research Methods Division Newsletter of the Academy of Management)Reseña del editor:
The first edition of this bestselling book helped more than 15,000 social scientists get to grips with statistical terms and methods. Now this useful dictionary has been revised with 600 additional terms compiled from readers' requests and suggestions.
Praise for the First Edition:
`Provides excellent value for money - especially for graduate students just being introduced to research methods and marketing practitioners without a strong grounding in research methods who want to read statistically loaded academic research' - Journal of Marketing Research
"Sobre este título" puede pertenecer a otra edición de este libro.
Descripción SAGE Publications, Inc. Hardcover. Estado de conservación: New. 0761912738 New Condition. Nº de ref. de la librería NEW6.0401410
Descripción SAGE Publications, Inc, 1998. Hardcover. Estado de conservación: New. Nº de ref. de la librería P110761912738
Descripción SAGE Publications, Inc, 1998. Hardcover. Estado de conservación: New. 2nd. Nº de ref. de la librería DADAX0761912738