Sustainable Marketing: Managerial-Ecological Issues

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( 2 valoraciones por GoodReads )
 
9780761912194: Sustainable Marketing: Managerial-Ecological Issues
Críticas:

"This is the most authoritative and carefully and thoroughly documented treatment of what is generally known as green marketing that I’m aware of." 

(Peter Gillett)

Reseña del editor:

`In Sustainable Marketing Donald Fuller has made a timely and considered contribution to the marketing literature. With the environment increasingly being recognised as a legitimate element in marketing theory and practice, Fuller's book serves as a useful introduction for those who have yet to get to grips with what this might entail. The book is clearly written, and since it is structured around the traditional 4P's of the marketing mix, should be easily digestible by marketing academics and practitioners alike' - Journal of Marketing Management

`In Sustainable Marketing Donald Fuller has made a timely contribution to the marketing literature.... The book is a practical and wide-ranging examination of how marketing can become more ecologically sensitive.... Fuller should be commended on putting tegether a comprehensive and authoritative text.' - Marketing Review

There has long been a gap for a text that bridges the fundamental ecological issues facing society and modern marketing. This is that text. Following an ecological imperative, Fuller, explores the reasons for studying sustainable marketing in 8 key chapters which encompass strategy, products, channel networks, Communications, pricing and market development. At a time when one is looking at global warming, hydrocarbon taxes, air and water pollution and increased incidences of respiratory diseases this is a very opportune text.

In the UK, BAA have just launched a sustainable company strategy for its business and this is the book that outlines what that approach means for the modern marketer.

This text is much needed and long overdue for the modern senior marketer or manager.

This is the book about building into the marketing approach sustainability so that we do have descendants.

Good quality high level text for those who are serious about marketing.' - Phil Harris, Manchester Metropolitian University

This comprehensive text recognizes marketing as the key to the success of ecologically sound products.

The book explains how marketing mix decisions can and do influence environmental outcomes. Donald A Fuller advocates the conversion of consumption systems to a sustainable paradigm that represents a circular use of resources, not the linear approach that leads to the pollution of ecosystems.

"Sobre este título" puede pertenecer a otra edición de este libro.

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1.

Donald A. Fuller
Editorial: SAGE Publications, Inc (1999)
ISBN 10: 0761912193 ISBN 13: 9780761912194
Nuevos Paperback Cantidad: 1
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Descripción SAGE Publications, Inc, 1999. Paperback. Estado de conservación: New. 1. Nº de ref. de la librería DADAX0761912193

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Fuller, Donald A.
Editorial: SAGE Publications, Inc (2017)
ISBN 10: 0761912193 ISBN 13: 9780761912194
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Descripción SAGE Publications, Inc, 2017. Paperback. Estado de conservación: New. This item is printed on demand. Nº de ref. de la librería P110761912193

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Fuller, Donald A.
Editorial: Sage Publications 1999-02 (1999)
ISBN 10: 0761912193 ISBN 13: 9780761912194
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Descripción Sage Publications 1999-02, 1999. Estado de conservación: New. This item is printed on demand. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Nº de ref. de la librería NU-LSI-06872173

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Donald A. Fuller
Editorial: SAGE Publications Inc, United States (1999)
ISBN 10: 0761912193 ISBN 13: 9780761912194
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Descripción SAGE Publications Inc, United States, 1999. Paperback. Estado de conservación: New. 226 x 152 mm. Language: English . Brand New Book ***** Print on Demand *****. In Sustainable Marketing Donald Fuller has made a timely and considered contribution to the marketing literature. With the environment increasingly being recognised as a legitimate element in marketing theory and practice, Fuller s book serves as a useful introduction for those who have yet to get to grips with what this might entail. The book is clearly written, and since it is structured around the traditional 4P s of the marketing mix, should be easily digestible by marketing academics and practitioners alike - Journal of Marketing Management In Sustainable Marketing Donald Fuller has made a timely contribution to the marketing literature.The book is a practical and wide-ranging examination of how marketing can become more ecologically sensitive.Fuller should be commended on putting tegether a comprehensive and authoritative text. - Marketing Review There has long been a gap for a text that bridges the fundamental ecological issues facing society and modern marketing. This is that text. Following an ecological imperative, Fuller, explores the reasons for studying sustainable marketing in 8 key chapters which encompass strategy, products, channel networks, Communications, pricing and market development. At a time when one is looking at global warming, hydrocarbon taxes, air and water pollution and increased incidences of respiratory diseases this is a very opportune text. In the UK, BAA have just launched a sustainable company strategy for its business and this is the book that outlines what that approach means for the modern marketer. This text is much needed and long overdue for the modern senior marketer or manager. This is the book about building into the marketing approach sustainability so that we do have descendants. Good quality high level text for those who are serious about marketing. - Phil Harris, Manchester Metropolitian University This comprehensive text recognizes marketing as the key to the success of ecologically sound products. The book explains how marketing mix decisions can and do influence environmental outcomes. Donald A Fuller advocates the conversion of consumption systems to a sustainable paradigm that represents a circular use of resources, not the linear approach that leads to the pollution of ecosystems. Nº de ref. de la librería AAV9780761912194

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5.

Donald A. Fuller
Editorial: SAGE Publications Inc, United States (1999)
ISBN 10: 0761912193 ISBN 13: 9780761912194
Nuevos Paperback Cantidad: 10
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Descripción SAGE Publications Inc, United States, 1999. Paperback. Estado de conservación: New. 226 x 152 mm. Language: English . Brand New Book ***** Print on Demand *****. In Sustainable Marketing Donald Fuller has made a timely and considered contribution to the marketing literature. With the environment increasingly being recognised as a legitimate element in marketing theory and practice, Fuller s book serves as a useful introduction for those who have yet to get to grips with what this might entail. The book is clearly written, and since it is structured around the traditional 4P s of the marketing mix, should be easily digestible by marketing academics and practitioners alike - Journal of Marketing Management In Sustainable Marketing Donald Fuller has made a timely contribution to the marketing literature.The book is a practical and wide-ranging examination of how marketing can become more ecologically sensitive.Fuller should be commended on putting tegether a comprehensive and authoritative text. - Marketing Review There has long been a gap for a text that bridges the fundamental ecological issues facing society and modern marketing. This is that text.Following an ecological imperative, Fuller, explores the reasons for studying sustainable marketing in 8 key chapters which encompass strategy, products, channel networks, Communications, pricing and market development. At a time when one is looking at global warming, hydrocarbon taxes, air and water pollution and increased incidences of respiratory diseases this is a very opportune text. In the UK, BAA have just launched a sustainable company strategy for its business and this is the book that outlines what that approach means for the modern marketer. This text is much needed and long overdue for the modern senior marketer or manager. This is the book about building into the marketing approach sustainability so that we do have descendants. Good quality high level text for those who are serious about marketing. - Phil Harris, Manchester Metropolitian University This comprehensive text recognizes marketing as the key to the success of ecologically sound products. The book explains how marketing mix decisions can and do influence environmental outcomes.Donald A Fuller advocates the conversion of consumption systems to a sustainable paradigm that represents a circular use of resources, not the linear approach that leads to the pollution of ecosystems. Nº de ref. de la librería AAV9780761912194

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Descripción SAGE Publications, Inc, 1999. PAP. Estado de conservación: New. New Book. Delivered from our UK warehouse in 3 to 5 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Nº de ref. de la librería LQ-9780761912194

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Donald A. Fuller
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Descripción SAGE Publications, Inc, 1999. PAP. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Nº de ref. de la librería IQ-9780761912194

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Fuller, Donald A.
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Descripción Sage Publications, 2016. Paperback. Estado de conservación: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Nº de ref. de la librería ria9780761912194_lsuk

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Donald A. Fuller
Editorial: SAGE Publications, Inc
ISBN 10: 0761912193 ISBN 13: 9780761912194
Nuevos Paperback Cantidad: 20
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Descripción SAGE Publications, Inc. Paperback. Estado de conservación: New. Paperback. 407 pages. Dimensions: 8.9in. x 6.0in. x 1.0in.There has long been a gap for a text that bridges the fundamental ecological issues facing society and modern marketing. This is that text. Following an ecological imperative, Fuller, explores the reasons for studying sustainable marketing in 8 key chapters which encompass strategy, products, channel networks, Communications, pricing and market development. At a time when one is looking at global warming, hydrocarbon taxes, air and water pollution and increased incidences of respiratory diseases this is a very opportune text. In the UK, BAA have just launched a sustainable company strategy for its business and this is the book that outlines what that approach means for the modern marketer. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Nº de ref. de la librería 9780761912194

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10.

Fuller, Donald A.
Editorial: SAGE Publications, Inc (2017)
ISBN 10: 0761912193 ISBN 13: 9780761912194
Nuevos Paperback Cantidad: 20
Impresión bajo demanda
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Murray Media
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Descripción SAGE Publications, Inc, 2017. Paperback. Estado de conservación: New. This item is printed on demand. Nº de ref. de la librería 0761912193

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