Richard Branson is one of the world's most successful entrepreneurs and possibly its most successful public relations man. Whether he's promoting bands such as the Sex Pistols, breaking the speed record for crossing the Atlantic by boat, traversing the Pacific in a hot-air balloon, or cracking a monopoly on condoms in the UK, Branson cultivates his public image relentlessly: hip, charming, casual, open-minded, nice, fun. But behind the dazzling smile, practical jockes, and notorious spontaneity, there is another Richard Branson — shrewd, calculating businessman, relentless negotiator, almost compulsively daring risk taker.
Based on interviews with Branson himself, his key advisors, his partners, friends, and enemies — and drawing on secret documents, letters, and court papers — this book reveals the compelling history of both a business empire and the man at its center. Richard Branson: Virgin King is the first fully independent, unauthorized account of one of the greatest success stories of our time.
About the Author
Tim Jackson is the author of Inside Intel: Andy Grove and the Rise of the World's Most Powerful Chip Company. Formerly on the staff of the Economist, he now writes a column for the London Financial Times. He lives in London.
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British-born adventurer, entrepreneur, billionaire, and founder of Virgin Atlantic Airways, Branson is known to ascend great heights, whether air ballooning over the Pacific or ruthlessly negotiating successful business deals. Early on he learned entrepreneurial skills: At age 16 he started a student magazine. At age 19, he followed up with a mail-order company, achieved by targeting young customers through discount records; the business evolved into a lucrative music publishing operation. Not every business was a success, however, as in his attempt to run Britain's National Lottery, but failures do not phase him. Focusing on Branson's keen business sense, Jackson (The Next Battleground, Houghton, 1993) draws his unauthorized investigation from interviews. He also reveals Branson's sensitivity to staff, family, and the improvement of his society. Jackson's book provides inspiration for budding entrepreneurs. Recommended for public and business collections.?Bellinda Wise, Nassau Community Coll. Lib., Garden City, N.Y.
Copyright 1996 Reed Business Information, Inc.
How a Fun-Loving High School Drop Out Built a $3 Billion Empire from the Ground Up — And Had the Time of His Life Doing It!
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Descripción Prima Lifestyles, 1998. Paperback. Estado de conservación: New. Never used!. Nº de ref. de la librería P110761513418
Descripción Prima Lifestyles. PAPERBACK. Estado de conservación: New. 0761513418 New Condition. Nº de ref. de la librería NEW7.0316669