Museum Branding: How to Create and Maintain Image, Loyalty, and Support

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9780759109933: Museum Branding: How to Create and Maintain Image, Loyalty, and Support

Book by Wallace Margot A

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The stuffy, hush-hush-do-not-touch environment of old-style museums is giving way to new thinking for reaching an institution's constituents. Through her interviews, secondary research, and field work, Margot Wallace clarifies the expanded experiences that make for a successfully marketed museum today. Museum Branding is a good reference for anyone concerned with branding. -- Dr. Bill Shanahan, Professor of Advertising Design, Savannah College of Art and Design Today, when museums face competition not only from similar institutions but also from theaters, theme parks and street fairs, branding is vital to attracting visitors tempted by countless other pursuits. As explained in Museum Branding, every aspect of a museum can be used to reinforce its image: exhibitions, volunteers, publications-even the building itself. Learn how to involve your board in the branding process, use branding to convert 'visitors to loyalists' and design an extrance hall as a microcosm of your museum's greater significance. Museum News An excellent introduction on branding useful to any employee or volunteer interested in increasing the outreach of their instiution. History News In today's marketplace, where museums are competing for entertainment dollars, it is essential that we understand the principles of branding and incorporate them into all that we do. Margot A. Wallace's book Museum Branding provides a blueprint for branding success. It is a must read for all museum staff, from Board members to front-line customer service personnel. -- Jill MacKenzie, Hagley Museum and Library

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In today's busy world, museums compete for visitors not only with other museums, but also with a worthy selection of cultural institutions from performing arts to libraries. Add to these magnets a slew of enticing leisure activities, from theme parks to jogging trails. Given a weekend afternoon with a little free time to spare, a prospective visitor has a tempting selection of destinations to choose from. Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify, increasing their emotional attachment and encouraging them to return. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum department by department, step by step. By highlighting case studies from museums of every type and size, she emphasizes that brains, not budget, create a successful branding effort.

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Margot A. Wallace
Editorial: AltaMira Press,U.S., United States (2006)
ISBN 10: 0759109931 ISBN 13: 9780759109933
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Descripción AltaMira Press,U.S., United States, 2006. Paperback. Estado de conservación: New. 226 x 147 mm. Language: English . Brand New Book. In today s busy world, museums compete for visitors not only with other museums, but also with a worthy selection of cultural institutions from performing arts to libraries. Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum department by department, step by step. Nº de ref. de la librería AAC9780759109933

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Margot A. Wallace
Editorial: AltaMira Press,U.S., United States (2006)
ISBN 10: 0759109931 ISBN 13: 9780759109933
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Descripción AltaMira Press,U.S., United States, 2006. Paperback. Estado de conservación: New. 226 x 147 mm. Language: English . Brand New Book. In today s busy world, museums compete for visitors not only with other museums, but also with a worthy selection of cultural institutions from performing arts to libraries. Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum department by department, step by step. Nº de ref. de la librería AAC9780759109933

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Margot A. Wallace
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ISBN 10: 0759109931 ISBN 13: 9780759109933
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Descripción AltaMira Press,U.S., 2006. PAP. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería CW-9780759109933

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Margot A. Wallace
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Descripción AltaMira Press,U.S., 2006. PAP. Estado de conservación: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería IB-9780759109933

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Wallace, Margot A.
Editorial: AltaMira Press (2006)
ISBN 10: 0759109931 ISBN 13: 9780759109933
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Descripción AltaMira Press, 2006. Paperback. Estado de conservación: New. Nº de ref. de la librería 0759109931

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Margot A. Wallace
Editorial: AltaMira Press
ISBN 10: 0759109931 ISBN 13: 9780759109933
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BuySomeBooks
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Descripción AltaMira Press. Paperback. Estado de conservación: New. Paperback. 208 pages. Dimensions: 8.9in. x 5.8in. x 0.6in.In todays busy world, museums compete for visitors not only with other museums, but also with a worthy selection of cultural institutions from performing arts to libraries. Add to these magnets a slew of enticing leisure activities, from theme parks to jogging trails. Given a weekend afternoon with a little free time to spare, a prospective visitor has a tempting selection of destinations to choose from. Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify, increasing their emotional attachment and encouraging them to return. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum department by department, step by step. By highlighting case studies from museums of every type and size, she emphasizes that brains, not budget, create a successful branding effort. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Nº de ref. de la librería 9780759109933

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Margot A. Wallace
ISBN 10: 0759109931 ISBN 13: 9780759109933
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Descripción Paperback. Estado de conservación: New. 151mm x 13mm x 230mm. Paperback. In today's busy world, museums compete for visitors not only with other museums, but also with a worthy selection of cultural institutions from performing arts to libraries. Branding a mus.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 193 pages. 0.331. Nº de ref. de la librería 9780759109933

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Margot A Wallace
Editorial: AltaMira Press 2006-07-27, Lanham (2006)
ISBN 10: 0759109931 ISBN 13: 9780759109933
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Descripción AltaMira Press 2006-07-27, Lanham, 2006. paperback. Estado de conservación: New. Nº de ref. de la librería 9780759109933

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Wallace, Marget A.
Editorial: Altamira Pr (2006)
ISBN 10: 0759109931 ISBN 13: 9780759109933
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Revaluation Books
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Descripción Altamira Pr, 2006. Paperback. Estado de conservación: Brand New. 1st paperback edition edition. 208 pages. 9.00x6.00x0.50 inches. In Stock. Nº de ref. de la librería __0759109931

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WALLACE, MARGOT A.
Editorial: RL (2017)
ISBN 10: 0759109931 ISBN 13: 9780759109933
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Descripción RL, 2017. paperback. Estado de conservación: NEW. 9780759109933 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Print on Demand title, produced to the highest standard, and there would be a delay in dispatch of around 10 working days. Nº de ref. de la librería HTANDREE01052948

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