Museum Branding: How to Create and Maintain Image, Loyalty, and Support

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( 15 valoraciones por Goodreads )
 
9780759109933: Museum Branding: How to Create and Maintain Image, Loyalty, and Support

In today's busy world, museums compete for visitors not only with other museums, but also with a worthy selection of cultural institutions from performing arts to libraries. Add to these magnets a slew of enticing leisure activities, from theme parks to jogging trails. Given a weekend afternoon with a little free time to spare, a prospective visitor has a tempting selection of destinations to choose from. Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify, increasing their emotional attachment and encouraging them to return. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum department by department, step by step. By highlighting case studies from museums of every type and size, she emphasizes that brains, not budget, create a successful branding effort.

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About the Author:

Margot Wallace is Professor of Marketing Communication at Columbia College Chicago, where she teaches a course in branding. A former creative director at J. Walter Thompson Advertising, a major global advertising agency, she has created branded campaigns for clients ranging from breakfast cereal to banks to colleges. For eight years she served on the women's board of the Museum of Contemporary Art in Chicago.

Review:

The stuffy, hush-hush-do-not-touch environment of old-style museums is giving way to new thinking for reaching an institution's constituents. Through her interviews, secondary research, and field work, Margot Wallace clarifies the expanded experiences that make for a successfully marketed museum today. Museum Branding is a good reference for anyone concerned with branding. (Dr. Bill Shanahan, Professor of Advertising Design, Savannah College of Art and Design)

Today, when museums face competition not only from similar institutions but also from theaters, theme parks and street fairs, branding is vital to attracting visitors tempted by countless other pursuits. As explained in Museum Branding, every aspect of a museum can be used to reinforce its image: exhibitions, volunteers, publications―even the building itself. Learn how to involve your board in the branding process, use branding to convert 'visitors to loyalists' and design an extrance hall as a microcosm of your museum's greater significance. (Museum News)

An excellent introduction on branding useful to any employee or volunteer interested in increasing the outreach of their instiution. (AASLH History News)

In today's marketplace, where museums are competing for entertainment dollars, it is essential that we understand the principles of branding and incorporate them into all that we do. Margot A. Wallace's book Museum Branding provides a blueprint for branding success. It is a must read for all museum staff, from Board members to front-line customer service personnel. (Jill MacKenzie, Hagley Museum and Library)

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Margot A. Wallace
Editorial: AltaMira Press,U.S., United States (2006)
ISBN 10: 0759109931 ISBN 13: 9780759109933
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Descripción AltaMira Press,U.S., United States, 2006. Paperback. Estado de conservación: New. Language: English . Brand New Book. In today s busy world, museums compete for visitors not only with other museums, but also with a worthy selection of cultural institutions from performing arts to libraries. Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum department by department, step by step. Nº de ref. de la librería AAC9780759109933

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Descripción AltaMira Press,U.S., United States, 2006. Paperback. Estado de conservación: New. Language: English . Brand New Book. In today s busy world, museums compete for visitors not only with other museums, but also with a worthy selection of cultural institutions from performing arts to libraries. Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum department by department, step by step. Nº de ref. de la librería AAC9780759109933

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Descripción Altamira Press 7/27/2006, 2006. Paperback or Softback. Estado de conservación: New. Museum Branding: How to Create and Maintain Image, Loyalty, and Support. Book. Nº de ref. de la librería BBS-9780759109933

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Descripción AltaMira Press,U.S., 2006. PAP. Estado de conservación: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería IB-9780759109933

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Descripción AltaMira Press,U.S., 2006. PAP. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería IB-9780759109933

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Descripción AltaMira Press. Paperback. Estado de conservación: New. Paperback. 208 pages. Dimensions: 8.9in. x 5.8in. x 0.6in.In todays busy world, museums compete for visitors not only with other museums, but also with a worthy selection of cultural institutions from performing arts to libraries. Add to these magnets a slew of enticing leisure activities, from theme parks to jogging trails. Given a weekend afternoon with a little free time to spare, a prospective visitor has a tempting selection of destinations to choose from. Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify, increasing their emotional attachment and encouraging them to return. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum department by department, step by step. By highlighting case studies from museums of every type and size, she emphasizes that brains, not budget, create a successful branding effort. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Nº de ref. de la librería 9780759109933

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Descripción Paperback. Estado de conservación: New. Paperback. In today's busy world, museums compete for visitors not only with other museums, but also with a worthy selection of cultural institutions from performing arts to libraries. Branding a mus.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 193 pages. 0.331. Nº de ref. de la librería 9780759109933

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Descripción AltaMira Press, 2006. Paperback. Estado de conservación: New. Nº de ref. de la librería DADAX0759109931

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