Museum Branding: How to Create and Maintain Image, Loyalty, and Support

3,08 valoración promedio
( 12 valoraciones por GoodReads )
 
9780759109933: Museum Branding: How to Create and Maintain Image, Loyalty, and Support
Review:

The stuffy, hush-hush-do-not-touch environment of old-style museums is giving way to new thinking for reaching an institution's constituents. Through her interviews, secondary research, and field work, Margot Wallace clarifies the expanded experiences that make for a successfully marketed museum today. Museum Branding is a good reference for anyone concerned with branding. -- Dr. Bill Shanahan, Professor of Advertising Design, Savannah College of Art and Design Today, when museums face competition not only from similar institutions but also from theaters, theme parks and street fairs, branding is vital to attracting visitors tempted by countless other pursuits. As explained in Museum Branding, every aspect of a museum can be used to reinforce its image: exhibitions, volunteers, publications-even the building itself. Learn how to involve your board in the branding process, use branding to convert 'visitors to loyalists' and design an extrance hall as a microcosm of your museum's greater significance. Museum News An excellent introduction on branding useful to any employee or volunteer interested in increasing the outreach of their instiution. History News In today's marketplace, where museums are competing for entertainment dollars, it is essential that we understand the principles of branding and incorporate them into all that we do. Margot A. Wallace's book Museum Branding provides a blueprint for branding success. It is a must read for all museum staff, from Board members to front-line customer service personnel. -- Jill MacKenzie, Hagley Museum and Library

From the Publisher:

In today's busy world, museums compete for visitors not only with other museums, but also with a worthy selection of cultural institutions from performing arts to libraries. Add to these magnets a slew of enticing leisure activities, from theme parks to jogging trails. Given a weekend afternoon with a little free time to spare, a prospective visitor has a tempting selection of destinations to choose from. Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify, increasing their emotional attachment and encouraging them to return. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum department by department, step by step. By highlighting case studies from museums of every type and size, she emphasizes that brains, not budget, create a successful branding effort.

"Sobre este título" puede pertenecer a otra edición de este libro.

Comprar nuevo Ver libro

Gastos de envío: EUR 10,47
De Reino Unido a Estados Unidos de America

Destinos, gastos y plazos de envío

Añadir al carrito

Los mejores resultados en AbeBooks

1.

Wallace, Margot A.
Editorial: AltaMira Press,U.S. (2006)
ISBN 10: 0759109931 ISBN 13: 9780759109933
Nuevos Cantidad: 4
Librería
Books2Anywhere
(Fairford, GLOS, Reino Unido)
Valoración
[?]

Descripción AltaMira Press,U.S., 2006. PAP. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería CW-9780759109933

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 22,08
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 10,47
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

2.

Wallace, Margot A.
Editorial: AltaMira Press,U.S. (2006)
ISBN 10: 0759109931 ISBN 13: 9780759109933
Nuevos Cantidad: > 20
Impresión bajo demanda
Librería
PBShop
(Wood Dale, IL, Estados Unidos de America)
Valoración
[?]

Descripción AltaMira Press,U.S., 2006. PAP. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Nº de ref. de la librería I2-9780759109933

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 29,80
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,71
A Estados Unidos de America
Destinos, gastos y plazos de envío

3.

Wallace, Margot A.
Editorial: AltaMira Press,U.S., United States (2006)
ISBN 10: 0759109931 ISBN 13: 9780759109933
Nuevos Paperback Cantidad: 10
Impresión bajo demanda
Librería
The Book Depository US
(London, Reino Unido)
Valoración
[?]

Descripción AltaMira Press,U.S., United States, 2006. Paperback. Estado de conservación: New. 226 x 147 mm. Language: English . Brand New Book ***** Print on Demand *****. In today s busy world, museums compete for visitors not only with other museums, but also with a worthy selection of cultural institutions from performing arts to libraries. Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum department by department, step by step. Nº de ref. de la librería APC9780759109933

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 33,83
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

4.

Wallace, Margot A.
Editorial: AltaMira Press,U.S., United States (2006)
ISBN 10: 0759109931 ISBN 13: 9780759109933
Nuevos Paperback Cantidad: 10
Impresión bajo demanda
Librería
The Book Depository
(London, Reino Unido)
Valoración
[?]

Descripción AltaMira Press,U.S., United States, 2006. Paperback. Estado de conservación: New. 226 x 147 mm. Language: English . Brand New Book ***** Print on Demand *****.In today s busy world, museums compete for visitors not only with other museums, but also with a worthy selection of cultural institutions from performing arts to libraries. Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum department by department, step by step. Nº de ref. de la librería APC9780759109933

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 34,41
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

5.

Wallace, Margot A.
Editorial: AltaMira Press,U.S. (2006)
ISBN 10: 0759109931 ISBN 13: 9780759109933
Nuevos Cantidad: > 20
Impresión bajo demanda
Librería
Books2Anywhere
(Fairford, GLOS, Reino Unido)
Valoración
[?]

Descripción AltaMira Press,U.S., 2006. PAP. Estado de conservación: New. New Book. Delivered from our UK warehouse in 3 to 5 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Nº de ref. de la librería IQ-9780759109933

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 25,01
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 10,47
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

6.

Wallace, Margot A.
Editorial: AltaMira Press
ISBN 10: 0759109931 ISBN 13: 9780759109933
Nuevos Paperback Cantidad: 20
Librería
BuySomeBooks
(Las Vegas, NV, Estados Unidos de America)
Valoración
[?]

Descripción AltaMira Press. Paperback. Estado de conservación: New. Paperback. 208 pages. Dimensions: 8.9in. x 5.8in. x 0.6in.In todays busy world, museums compete for visitors not only with other museums, but also with a worthy selection of cultural institutions from performing arts to libraries. Add to these magnets a slew of enticing leisure activities, from theme parks to jogging trails. Given a weekend afternoon with a little free time to spare, a prospective visitor has a tempting selection of destinations to choose from. Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify, increasing their emotional attachment and encouraging them to return. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum department by department, step by step. By highlighting case studies from museums of every type and size, she emphasizes that brains, not budget, create a successful branding effort. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Nº de ref. de la librería 9780759109933

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 32,52
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,67
A Estados Unidos de America
Destinos, gastos y plazos de envío

7.

Wallace, Margot A.
Editorial: RL (2017)
ISBN 10: 0759109931 ISBN 13: 9780759109933
Nuevos paperback Cantidad: 1
Impresión bajo demanda
Librería
Herb Tandree Philosophy Books
(Stroud, GLOS, Reino Unido)
Valoración
[?]

Descripción RL, 2017. paperback. Estado de conservación: NEW. 9780759109933 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Print on Demand title, produced to the highest standard, and there would be a delay in dispatch of around 10 working days. Nº de ref. de la librería HTANDREE01052948

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 29,90
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 9,31
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

8.

Wallace, Margot A.
Editorial: Altamira Pr (2006)
ISBN 10: 0759109931 ISBN 13: 9780759109933
Nuevos Paperback Cantidad: 1
Librería
Revaluation Books
(Exeter, Reino Unido)
Valoración
[?]

Descripción Altamira Pr, 2006. Paperback. Estado de conservación: Brand New. 193 pages. 9.00x6.00x0.50 inches. In Stock. Nº de ref. de la librería __0759109931

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 32,32
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 6,98
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

9.

Wallace, Margot A.
Editorial: AltaMira Press (2006)
ISBN 10: 0759109931 ISBN 13: 9780759109933
Nuevos Tapa blanda Cantidad: 1
Librería
Book Deals
(Lewiston, NY, Estados Unidos de America)
Valoración
[?]

Descripción AltaMira Press, 2006. Estado de conservación: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: In today's busy world, museums compete for visitors not only with other museums, but also with a worthy selection of cultural institutions from performing arts to libraries. Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum department by department, step by step. Nº de ref. de la librería ABE_book_new_0759109931

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 41,47
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

10.

Wallace, Margot A.
Editorial: AltaMira Press (2006)
ISBN 10: 0759109931 ISBN 13: 9780759109933
Nuevos Paperback Cantidad: 1
Librería
Irish Booksellers
(Rumford, ME, Estados Unidos de America)
Valoración
[?]

Descripción AltaMira Press, 2006. Paperback. Estado de conservación: New. book. Nº de ref. de la librería 0759109931

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 41,49
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

Existen otras copia(s) de este libro

Ver todos los resultados de su búsqueda