Strategic airline alliances are an important topic in airline management today, stimulated by poor access of international airlines to large domestic markets such as the USA and EU and the increasing importance of network scope. Outright mergers of international airlines have proved to be difficult for political, cultural and legal reasons, making alliances the best available form to strengthen strategic positions and streamline networks. However, there are a number of difficulties associated with an alliance such as long-term stability, political climate, cultural conflict and how much capital alliance partners should sink into the integration. The main purpose of the book is to convey in an accessible form to a wide audience, the results of recent academic research on strategic airline alliances. The authors systematically cover: policy, regulation and consumer issues; management, marketing and strategic issues; the mechanics of airline alliances; the airline alliance group as an organisation in its own right; different forms of alliances and clusters; success and failure factors of airline alliances.About the Author:
Dr. Birgit Kleymann is Senior Assistant Professor of Strategy and Organization Theory at IESEG School of Management, Universite Catholique de Lille, France. In addition to assignments with airlines in Europe and South America, she has worked in internal consulting for a multinational manufacturer of transport equipment and as a sales executive for a manufacturer of transport aircraft. She holds a Private Pilot License and is a Certified Aircraft Dispatcher. Dr. Hannu Seristo is Professor of International Business at the Helsinki School of Economics in Finland. Prior to his academic career he has worked for Finnair and McKinsey & Co. Aviation has been both a hobby and of professional interest to him. He has done pilot's basic training in the Finnish Air Force.
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Descripción Routledge, 2004. Hardback. Estado de conservación: NEW. 9780754613275 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Nº de ref. de la librería HTANDREE01016886
Descripción Ashgate Pub Ltd, 2004. Hardcover. Estado de conservación: Brand New. illustrated edition. 206 pages. 9.00x6.25x0.50 inches. In Stock. Nº de ref. de la librería __0754613275
Descripción Ashgate Pub Ltd, 2004. Hardcover. Estado de conservación: New. Nº de ref. de la librería DADAX0754613275
Descripción Ashgate Pub Ltd, 2004. Hardcover. Estado de conservación: New. book. Nº de ref. de la librería 0754613275