Connect: How companies succeed by engaging radically with society - Tapa blanda

"This bold and timely book helps us redefine the way we think about business and serves as a compelling blueprint for the future." (Arianna Huffington)

"More than ever before, the world, both developed and developing, is going to need its businesses to survive and prosper. As a start, the 2,000-year-old history of anti-business sentiment needs first to be understood and then acted upon. Gaps need to be closed; gaps not just of perception but of reality. And it will be businesses, not society, who will need to make the bigger moves. This intelligent, practical book suggests what those moves should be. Of immediate value, I believe that only three years from now it will be seen to have been a trail-blazer." (Sir Martin Sorrell)

"The mission statements of corporations often include shareholders, customers and employees, but as Browne shows, a commitment to society at-large has been largely absent. Rather than transparency and engagement, businesses have become more closed and isolated. Connect shows why and how business must radically change to thrive in the 21st century." (John Hennessy)

"This book redefines three discredited words: Corporate Social Responsibility. Far too often they exist as a bit of window dressing or conscience-salving. John Browne wants to put them at the centre of businesses – both because it’s right and because success in business is inextricably linked with sustainability. It’s all the more compelling because of Browne’s own years at the top in business." (Alan Rusbridger)

"Connect offers a radical and different way of thinking about business. Typically of John Browne, he has put together an inspiring call-to-arms to create the companies society deserves." (Alastair Campbell)

The Sunday Times Top Ten Bestseller.

Drawing on the experience of John Browne, former CEO of BP, and the insight of two McKinsey experts, Connect articulates and explores the recurring rift between big business and society, offering a practical manifesto for reconciliation. This timely and important book features candid interviews with global leaders at the heart of this debate, from Facebook’s Sheryl Sandberg and Goldman Sachs’ CEO Lloyd Blankfein to Tony Blair and Tim Berners-Lee, inventor of the World Wide Web.

Connect shows how companies and executives can enhance their performance by engaging radically with the world around them.